YouTube, Facebook, Instagram, Twitch, BuzzFeed, and Snapchat videos are increasingly keeping audiences glued to their small screens, opening up new greenfield opportunities in advertising. In this in-depth
Google may dominate online advertising, but it’s been slow to innovate in mobile. Today at the Google I/O conference in San Francisco, the search giant took its first big step toward changing that paradigm.
For YouTube, the ad game is all about mobile. According to YouTube, there is a secret to getting you to watch the ad that rolls before the latest adorable cat video: Make sure you are watching it on your
Roughly half of companies currently use video in their marketing strategies, and two-thirds of marketers expect to do so in the near future. But how do they actually measure the success of these videos?
Ever since the first display ads appeared on our computer screens some two decades ago, the Internet’s big promise over existing advertising has been the ability to target audiences more precisely and
JW Player, an NYC-based startup that provides an alternative video ecosystem for content creators, has an enviable advantage: data from hundreds of billions of sessions in which people watched videos a
Facebook is launching a new way for brick-and-mortar business owners to measure if their Facebook ads drove in-store sales, even if customers never clicked. Businesses can buy ads, then send Facebook data
Facebook’s plot for ad domination is coming to fruition. Today at Facebook headquarters, its ad execs explained how two years of seemingly isolated launches and acquisitions are melding into a powerful
Social networks have to prove return on investment to get advertisers to buy bigger campaigns, so they turn to Datalogix to tell them when ads drive brick-and-mortar sales. Datalogix has become a critical