Nikki Webb

25 Added | 4 Magazines | @NikkiWebb7k90 | Keep up with Nikki Webb on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Nikki Webb”

How to Use PPC Advertising to Diversify Your Traffic and Protect Your Business

Are you looking for ways to grow your business faster?<p>Content marketing and SEO are both great ways to attract visitors to your site. The only …

AdWords

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this …

Analytics

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some …

Marketing

7 Deadly AdWords Mistakes That'll Make You Broke (And How to Fix Them)

<i>Clicks. Leads. Customers.</i><p>We’re always looking to get more from our marketing efforts. If you haven’t been using Google AdWords pay per click (PPC) …

AdWords

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Profit With AdWords: 3 Steps to a High Quality Score

There’s one weakness of SEO and content marketing that everyone has to deal with…<p>It’s not the traffic quality, which is usually great.<p>It’s not the …

AdWords

How Much Does Google AdWords Cost?

“How much does Google AdWords cost?”<p>It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, …

AdWords

5 AdWords Optimization Checkpoints You May Be Missing

It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious …

AdWords

Do I or Don't I? Reasons for Restructuring Your PPC Account

<i>May 29, 2014</i><p>Deciding to restructure an account is one of the toughest decisions a paid search manager has to make. We often inherit accounts that …

AdWords

How to Keep Your Broad Match Keywords in Check

<i>May 23, 2014</i><p><i>This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. Sam has already focused on Display</i> …

AdWords

[New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!

In this toolkit you'll find basic resources and more advanced resources that will help you optimize for success and expand into other lucrative …

Pay Per Click

Buyers Beware: Data Visualization Is Not Data Analytics

The term Business Intelligence solution can be a deceiving one. Many software solutions that call themselves BI can actually only offer you half of …

Data Visualization

5 Advanced AdWords Strategies You Can Implement Today

Does your competition know about these advanced switches and dials in AdWords? Image by Marcin Wichary via Flickr.As Google AdWords gets increasingly …

AdWords

Calculate your return on investment - AdWords Help

To calculate the value of your AdWords campaigns, you need to set up conversion tracking.<p>A <b>conversion</b> is when a customer clicks your ad and takes a …

Research Reveals The Distinct Ways Users Search

Columnist Nathan Safran shares data and insights from a recent study conducted by Blue Nile Research that may change the way you think about keyword …

How to be successful with AdWords - AdWords Help

Set yourself up for success right from the start with these step-by-step guides. New to online marketing? Start with our short introductory …

Basic tips for building a keyword list - AdWords Help

Selecting the right keyword list for your campaign can help you show your ads to the right customers. Your keywords should match the terms your …

How Google AdWords Works

Measure performance<p>Take the guesswork out of advertising.<p>See how your ads are doing.<p>With AdWords you will see how many people are shown your ads, …