Nikhil Rayaram

14 Flips | 5 Magazines | 6 Likes | @NikhilRayar2015 | Keep up with Nikhil Rayaram on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Nikhil Rayaram”

How Uber conquered London

Every week in London, 30,000 people download Uber to their phones and order a car for the first time. The technology company, which is worth $60bn, calls this moment “conversion”. Uber has deployed its ride-hailing platform in 400 cities around the world since its launch in San Francisco on 31 May …

Transportation

Why Companies Are Advertising Their Master Brand

Recently, both Hershey and Coca-Cola have switched to a master brand strategy. Instead of promoting, for example, Hershey’s Syrup, chocolate bars, and Hershey’s kisses separately, the company is running an advertising campaign that unites all Hershey branded treats in a single commercial, …

5 lessons in winning from highly successful people

What do Barack Obama and Mark Zuckerberg have in common? They wear the same thing every day!<p>Rather than waste time and energy on trivial things, the …

A Harvard psychologist says your success in any situation hinges on 3 things

As she described in her 2012 TED Talk, power-posing is about taking advantage of the body-mind connection: You adopt the body language of powerful people so that you feel and act more confident.<p>But power posing is just one path to a state of calm self-confidence that will help you succeed in …

10 Free Marketing Tools For Small Business

Buying software is easy when you’re a big company – you can make providers fight for your contract. They tailor services to your needs, cut prices …

Infographics

Branding for lean startups: How to brainstorm a simple and strong business name

Larry Page and Sergey Brin got the name “Google” from misspelling a mathematical term that is correctly spelt as “googol”. Googol represents the number “1” followed by one hundred zeros.<p>After misspelling the term (as Google), Larry and Sergey figured it would be a better name for their search …

Startups

10 Personal Skills That Set the Very Best Leaders Apart | Inc.com

Do you have the personal qualities you need to be an effective leader in the coming decades? Even if you've been successful so far, the answer may be no. The aggressive personality and hard-driving skill set that got so many leaders to the top in past years won't keep working in the future.<p>That …

Leadership

These 2 Magic Words Will Make You a Better Leader | Inc.com

The best ideas often come from the collision of two very different domains of knowledge. For instance, Steve Jobs soared by bringing the aesthetic sense of calligraphy to computers. That's a grand and famous example, but this sort of productive cross-pollination goes on every day. Strategic …

Entrepreneurship

Put off procrastinating… forever! Tips on how to be more productive

New Year’s resolutions can be a rollercoaster of emotions. There are the highs when you set them, imagining with excitement the new life you’re going to be leading, but often also the lows of frustration and procrastination when things don’t go exactly to plan.<p>Procrastination is more than simply …

Procrastination

This Should Be Your No. 1 Focus When Starting a Business

<i>The Entrepreneur Insider network is an online community where the most thoughtful and influential people in America’s startup scene contribute</i> …

A famous British philosopher explains the surprising root of all procrastination

You tell your friend you can't meet for drinks tonight because you're too busy. You cancel your morning meeting because you're already running late on completing your project.<p>Finally, you have a full day ahead of you. Hours pass and you have done plenty of things — but not the project that pushed …

How anxiety scrambles your brain and makes it hard to learn

Olivia admits she’s always been a worrier – but when she started university, her anxiety steadily began to build. One day she was simply too frightened to leave the house. For two weeks she was stuck indoors, before she was diagnosed with generalised anxiety disorder and began to get the help she …

Mental Health

8 Signs That Your Startup Success May Be In Jeopardy

How many entrepreneurs do you know that “almost” made it big? Startups are very risky, and most fail. Yet entrepreneurship is one of the fastest …

Startups

How to Turn a Bad Day Around

Let’s face it. Life can be full of frustrations—an argument with your teenager over breakfast, a missed train, or even just a spilled coffee can make you wish you could crawl back into bed. How can you change your mood when you’ve started your day off on the wrong foot? How do you stop annoyances …