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The Brown Institute’s Local News Lab is developing “smart paywalls” for local newsrooms

The Brown Institute’s Local News Lab is developing “smart paywalls” for local newsrooms

Nieman Lab - Vignesh Ramachandran

The new project helps small- and medium-sized news organizations take advantage of machine learning to deepen engagement and improve subscription conversions. Paywalls are nothing new. But using advances in machine learning to make paywalls “smarter” could help resource-strapped local newsrooms up …

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