Niel Stanford

365 Flips | 6 Magazines | 13 Likes | 3 Following | @NielStanford | Keep up with Niel Stanford on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Niel Stanford”

An Adult's Guide To Snapchat

Snapchat used to confuse the crap out of me.<p>Though I'd installed the app on my phone, I had no idea how to use it, and little interest in doing so. I found Snapchat's layout confounding; it didn't seem useful at all.<p>My main gripe with Snapchat: I had few friends on the platform, and I didn't want …

Social Media

10 Tips for Fixing Your Sales Conversion Problem (Permanently)

The organization has a short-term “sales culture.” Almost everything marketing does is oriented toward creating a lead. You know there are larger …

How to use influencers in your next marketing campaign

From using someone who your audience trusts, to giving influencers the freedom to produce their own content, experts share their top tips for getting a marketing campaign right.<p>Influencer marketing promotes products and services using people who have a sway over the things that consumers buy.<p>These …

Sugar, explained

Sugar is the dietary villain of our day. But the science is complicated.<p>First it was too many calories. Then it was too much fat. Now there’s a full-on war on sugar, our latest dietary enemy No. 1.<p>In health policy and nutrition science circles, this single nutrient is taking up a lot of oxygen …

Diets

This Airline Is Selling $0 Tickets To Dubai, Cape Town And Seychelles

The "Treasure Hunt" lasts only an hour, so GET ON IT NOW!<p>Searching for cheap airfare is a daunting task, but one airline is giving travelers some irresistible motivation.<p>Qatar Airways is in the middle of its Travel Festival sale, offering half off the price of international flights from the U.S. …

Broaden and Deepen Your Network Using This Simple Hack

What you can learn from leadership professor Joshua Spodek<p>How often do you see a practice you love and teach taken to a whole other level? Or two or even three?<p>Sometimes practices fit together so well to become so much more than the sum of their parts, you almost can't believe them. But you have to …

Getting Paid To Blog About Anything You Want

<b>Blogging is not what it once was.</b> There was a time when blogging was something that people just used as diatribes. That’s no longer the case, as …

The Single Most Effective Way to Win New Business on LinkedIn

Understanding LinkedIn's obsession with member-driven, original content and blog posts is critical to winning new business on the platform.<p>When I first took my young sons fishing a few years back, they would just drop a hook in the water and expect the fish to bite.<p>In their excitement to catch some …

7 SaaS Companies That Succeeded with Content Marketing

Content marketing in the B2B sector can be incredibly boring. The internet is already inundated with generic newsletter offers, sell sheets disguised as whitepapers, and promotional blog content not-so-subtly designed to drive sales rather than offer helpful advice in any way.<p>If this sounds like …

The No. 1 Way Customers Find Your Website

Social media may get loads of attention from marketers--but it's not the biggest bang for your buck. Here's where you should be putting your money.<p>Effective marketing starts with knowing how customers find you, whether in traditional ways or online. Among other things, that means knowing how people …

Draw Your Elevator Pitch

When it comes to a good elevator pitch, brevity and memorability are everything. Most elevator pitches are neither.<p>One of us (Liza) is a staff cartoonist for the <i>New Yorker</i>, while the other (Deb) is a mentor to many start-up founders. We got to talking about the problem of crafting a brief, …

How to Stop Procrastinating by Using the “Seinfeld Strategy”

Jerry Seinfeld is one of the most successful comedians of all‐time.<p>He is regarded as one of the “Top 100 Comedians of All–Time” by Comedy Central. He …

Jerry Seinfeld

10 Colors That Increase Sales, and Why

Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir …

Customers

Sales Prospecting Isn't an Event. It's a Campaign.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Bill is responsible for sales at his company and considers himself a tenacious worker. Whenever he discovers a new prospect, he will attempt to contact that person by phone, through email and even with an office visit if possible. After a …

Why the 'Why' of the Sale Matters More Than the 'What'

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you couldn’t sell what you are selling now, what other product would you choose to sell?<p>For me, it’s a no-brainer: I would sell mattresses. I would sell mattresses and I would clean up. I would convert 90 percent of the visitors to my …

Selling

Why all businesses should have email put down, and learn to love Slack

Email is stuffy, convoluted and inefficient. It’s time to put it out of its misery<p>Everyone hates email. You may remember a time 20 years ago when …

This Simple 23-Minute Morning Routine Will Make You Happier

It may quite possibly be the simplest strategy for training your brain to become more positive.<p>This research has left me levitating with excitement. I'm dumbfounded by what positive psychology can do. But this is taking it to a whole new level. <i>What Marcel, tell us!</i><p>OK, here's the scoop. Shawn Achor, …

A psychologist reveals a trick to stop being lazy

How to Write a Small Business Marketing Plan

Starting a small business takes grit, passion, determination, and focus. Coming up with an idea that is profitable and fills a market need is no …

Marketing

Top Investment Advisors: Where to invest $10,000 in 2018

Where to Invest $10,000 Right Now<p>A panel of five market pros share their best ideas.<p>By Suzanne WoolleySuzanne Woolley<p>Investors hoping for a summer …

Stock Markets

This story about Warren Buffett and his long-time pilot is an important lesson about what separates extraordinarily successful people from everyone else

Warren Buffett is the 3rd richest man in the world and he's considered to be the greatest investor to have ever lived.<p>But what's funny is that Buffett has achieved all of his success <b>NOT</b> by doing <b>MORE</b> than his peers… but by doing <b>LESS!</b><p>Seriously.<p>For example, Warren Buffett:<p>Focus vs. laziness<p>Don't …

Self-improvement

How to make one of the greatest YouTube ads of all time

The poll result saw Turkish Airlines take the most votes for its Kobe vs Messi Selfie Shootout ad. The top 20 featured everything from serious …

How To Advertise On Google And Get Great Results

Google has always been one of the most powerful ways to market your brand. But what is the right way to advertise on Google and why should you market on this platform in the first place? This guide is going to go into some of the reasons why now is the time to start experimenting with the various …

The Art of Asking Open-Ended Questions

If your questions can be answered with a simple "yes" or "no," you're painting yourself into a corner.

Painting

Selling Techniques for Getting that First Appointment

You called. Left a message. "Maybe they're busy," you think. Or, "maybe they just don't return calls." Perhaps it's neither of these. Maybe it's on …

7 Questions to Ask Before You Launch That Next Email Campaign

<i>Guest post provided by RingLead’s Amanda Nelson</i>.<p>Today, email campaigns must be targeted, relevant, and break through the noise and hurdles of our …

Marketing

The Reason Software Companies Are Better Companies

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Tech startups figured it out.<p>Any chief executive officer of a software company can show you how a company can get better results. They know how to get more with limited resources and how to manage your people. The reason why they are …

Startups

Make Your Cold Prospecting Emails Feel a Little Less Cold

Email marketing is often praised as one of the most effective marketing channels, and for good reason: you’re reaching out to people who have already …

3 Big Things Salespeople Must Do

In Part 2 of my four part interview with Jennifer Gluckow from Sales in a New York Minute, I sit down in the Sales Cafe and discuss the most …