Nicole Vinson

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Mobile commerce grows among social media companies

Social media could have a major impact on mobile commerce this year<p>Social media may propel mobile commerce to new heights this year. Entrepreneur …

8 Must-Read Posts Connecting Content, Search and Mobile Commerce - E-commerce, Internet marketing and business strategy consulting

It’s been a crazy week, <b>Big Thinkers</b>, so you’ll pardon me if I dispose of the pithy intro this week and simply give a big shout-out to these 8 …

5 WordPress eCommerce Plugins for Bloggers and Freelancers

If you’re a blogger or a creative freelancer, the rise in eCommerce transactions offers a great opportunity to monetize your blog and take advantage …

eCommerce

Gen Z Influencers to Brands: Let Us Be Ourselves -- and Forget Tumblr

A few months ago, Shaun McBride, a prolific and popular Snapchat user, went to Bangkok courtesy of Marriott. He let his fans dictate his agenda, …

Target, Whole Foods Points Programs May Miss The Point

Target is testing a mobile, points-based loyalty program named REDperks that rewards shoppers when their purchases reach certain levels.<p>The REDperks beta will initially be available on iOS by invitation only in select markets. REDcard holders still gain a five percent discount in addition to any …

Customer Experience

Designing For The Internet Of Things

Writing last week in FastCompany, Gadi Amit, president of New Deal Designs, said “in designing an object, I define what can be done physically or digitally, delivering what kind of experience, at what speed, with what kind of future roadmap for the business and its physical-digital experience.” …

Internet of Things

How marketers will win: Six marketing visionaries describe how in five years marketing will be transformed

<b>Seth Godin:</b> Nobody's in charge of everyone. Even the CEO. Influence is way more important than authority.<p>The first half of the answer is that you …

Marketing

What’s New in Social Media: February 2015 Edition

• Pew Research Center has released findings from their updated survey on social media usage and user demographics.<br>• Twitter's New Video Feature is Only a …

50 marketing stats you don't want to miss

We’ve compiled a list of 50 of the best marketing statistics that every marketing professional or business executive will want to know.<p>So if you are …

Marketing

Millennials And Other On-Trend Customers Demand An Authentic Customer Service Style

If you want to succeed with millennials and other on-trend consumers today, you’ll need to adjust the communication style of your customer service, customer experience, and marketing. Customers today are looking for a communication style that’s authentic, eye-to-eye, on the level.<p><b>Eye-Level,</b> …

Customer Experience

Bridging the Narrowing Gap between Digital and Physical Experiences:A look at our evolving relationship with technology from the DfE awards

February 5, 2015<b>The trajectory has been set, and somewhere on the horizon—maybe a distant one, maybe closer than we think—humans and technology will</b> …

Web Design

Your Online Shopping Habit is Ruining America's Roads

Your Amazon Prime addiction is straining the highways and causing urban congestion. In a report released by the US Department of Transportation this …

Unmanned Aircraft

The Internet Of Things Will Transform Retail As We Know It

The number of smart devices in your home, on your body and around your office is increasing everyday. By 2020, there could be as many as 30 billion devices hooked up to the Internet of Things (IoT).<p>Presumably, this massive network of gadgets, household appliances and even jewelry, will know a lot …

Internet of Things

Are Mobile Games the Next Big Space for Advertisers?

This year’s Super Bowl featured commercials from three mobile gaming companies, a sign that the industry is going mainstream. So how can marketers …

Mobile Gaming

Amazon launches corporate email service WorkMail to take on Google and Microsoft

US e-commerce major Amazon.com has announced a new email service for corporate clients, posing stiff competition to Google and Microsoft.<p>The …

The 10 Things In Advertising You Need To Know Today

<b>1. McDonald's has appointed British marketer Steve Easterbrook as its new CEO.</b> Here is everything you need to know about him.<p><b>2. NBC announced Tuesday it has sold out of all its $4.5 million Super Bowl ad slots.</b> The broadcaster said it amounted to a "record day" for media.<p><b>3. Facebook crushed its Q4</b> …

5 Ways to Get People to Share Your Content on Facebook

We all know how important social media is to our overall digital marketing efforts. Not only can it help your brand reach more and more people online …

Social Media Monitoring

Google's Great Online Shopping Festival hits Singapore

Taking place on February 2 to 4, the Cyber Monday-style event lets global brands such as Airbnb and Adidas take advantage of the city-state's high broadband penetration.<p>Google is expanding its Great Online Shopping Festival (GOSF) from India to the city-state of Singapore. Like Cyber Monday or …

Chinese New Year

Facebook to do more to show brands which ads drive sales

Facebook is to offer brands a new way to measure conversion, pushing sales not clicks as the best measure of campaign effectiveness on its …

Return on Investment

How Marketers Should Approach the New Twitter

This story originally appeared on Visual.ly<p>Despite a user base of nearly 300 million, Twitter recently announced plans to ramp up new account signups, along with a host of other offerings aimed at both individual and business customers. Reporting from Twitter’s first Analyst Day event in November, …

Social Media Has Killed Consumer Trust

“People trust people, not brand advertising.” For the last few years, marketing analysts and social media marketers have been sharing copious studies …

Public Relations

10 Outbound Marketing Strategies And Online Resources To Explore

DINOSAUR PHOTO CREDIT: Courtesy of the Library of Congress: LC-H261- 7051 [P&P]Outbound marketing isn’t the dinosaur you might suppose it to be.Sure, …

Marketing

12 Trends Search Marketers Can’t Ignore in Content Marketing

These days having an online presence is a necessity for businesses. Ninety-three percent 93% of online research begins with search engines, and 68 …

Steal This: How Competitive Intelligence Can Help You Win More Customers

These five key competitive intelligence metrics can help your business stay ahead of the curve.

Customers

Building A Reputation Management Strategy for 2015 | Inc.com

Brand recognition is not just a matter of media penetration and market share; businesses need to shape customers' perceptions of them as well. Online reputation determines conversion rates just as much or more than content and search engine rankings.<p>Let's explore how reputation management can help …

Public Relations

3 Ways Great Companies Maximize Their Innovation And Stay Relevant

Last year the world saw major advancements in innovation with companies like Tesla, Uber, and Airbnb disrupting the marketplace and how people and companies go about doing business. The question, of course, is “How did they do it?”<p>Every individual, sports team, organizational division and company …

Innovation