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Mastering digital marketing

The era of the traditional marketing campaign is ending. In this interview, McKinsey’s David Edelman explains what companies get wrong when it comes …

These 5 Dynamic Duos Are Nailing Digital Marketing

Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly …

No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value

Hosting webinars. Blogging. Social-media marketing. No matter what avenue you take when it comes to marketing your business, make sure that everything you do adds value for your customers -- in their personal or business lives.<p>That was the big takeaway from the fourth installment of our Google …

THE PROGRAMMATIC ADVERTISING REPORT: Real-time bidding is taking over the digital ad market

A new report from BI Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over 33% of U.S. digital ad sales, or $18.2 billion in 2018, up from just $3.1 billion in 2013.<p>In the report, BI Intelligence looks at all the numbers and explores the …

Digital Advertising