Nicola Lathom

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Lead Generation Explained

You are in the business of making money (unless you are a not-for-profit or philanthropic). If you aren’t, you should be. As a business owner, or …

Social Recruiting: How to Target the Right Candidates

By Cheryl Morgan<p>Share on:<p>Social recruiting is here to stay. It's transitioned from a cool, niche idea for a few tech-savvy human resources managers …

Social Media

Who Will be the NEW LinkedIn in 2015?

Software Advice, an Austin based subsidiary of Gartner Inc. designed to help consumers choose the right software for their needs, recently published …

7 Tech-Based Strategies for Overcoming Resistant Sales Leads

Knowing how to close a sales lead is the most important skill anyone in sales can have. Some leads are tougher to close than others, but there are ways to gain trust and increase the likelihood of making the sale. Here are seven strategies for doing so!<p>Resistance is a part of the sales process. …

Marketing

What Is Employer Branding and Why Should Growth Companies Pay Attention?

“A company has a reputation in the market for its products and what it sells,” said Jason Seiden. “But companies also have a reputation as employers.”<p>Seiden has spent the last several years consulting with major corporations and high-growth companies to better understand and even help shape their …