Nicholas Branford

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This Startup Wants To Make Advertising On Streaming Music Platforms Less Painful

For many music consumers, the growth of streaming is a win-win. There are now a bevy of options for listening, meaning that there’s something for everyone—including those that don’t want to pay for their music. While many of the most popular services have a free option, listening without paying …

Music Industry

5 Google Analytics Features You Probably Don’t Use Enough (Or Haven’t Even Heard Of)

There’s no question that Google Analytics is an essential tool to understanding your digital audience. It allows you to dig deeper into the types of …

Analytics

Why Facebook 'Dislikes' Can Be Good for Business

Don't fear the "dislike."<p>That's what advertising agencies are telling brands regarding the upcoming Facebook Reactions launch, which will allow users of the social media platform to express a wider array of emotions than merely approval.<p>The reason: Negative reactions can be good for business, even …

Google Tests Its Ad Tech On Billboards: Here's Why

Google is testing its DoubleClick ad tech on a new type of screen — the digital billboard or as the ad industry calls it, Digital Out-Of-Home Media.<p>The trial began in the U.K. in October and should run for a short while longer, according to the <i>Business Insider</i>, which broke the news. The BI says …

Advertising

N.W.A Manager Jerry Heller Sues Over 'Straight Outta Compton' Film

Former manager seeks $110 million in damages, alleging biopic didn't ask permission to use name and likeness<p>Former N.W.A manager Jerry Heller is …

Rap & Hip-Hop