Nicholas Branford

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This Startup Wants To Make Advertising On Streaming Music Platforms Less Painful

For many music consumers, the growth of streaming is a win-win. There are now a bevy of options for listening, meaning that there’s something for everyone—including those that don’t want to pay for their music. While many of the most popular services have a free option, listening without paying …

5 Google Analytics Features You Probably Don’t Use Enough (Or Haven’t Even Heard Of)

There’s no question that Google Analytics is an essential tool to understanding your digital audience. It allows you to dig deeper into the types of …

Google Analytics

Why Facebook 'Dislikes' Can Be Good for Business

This story originally appeared on CNBC<p>Don't fear the "dislike."<p>That's what advertising agencies are telling brands regarding the upcoming Facebook Reactions launch, which will allow users of the social media platform to express a wider array of emotions than merely approval.<p>The reason: Negative …

Social Media

Google Tests Its Ad Tech On Billboards: Here's Why

Google is testing its DoubleClick ad tech on a new type of screen — the digital billboard or as the ad industry calls it, Digital Out-Of-Home Media.<p>The trial began in the U.K. in October and should run for a short while longer, according to the <i>Business Insider</i>, which broke the news. The BI says …

N.W.A Manager Jerry Heller Sues Over ‘Straight Outta Compton’ Film

Former N.W.A manager Jerry Heller is suing Dr. Dre, Ice Cube, the Eazy-E estate, Universal and other parties involved in the biopic <i>Straight Outta</i> …