Ng Xu Jie

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Why Is Starbucks So Expensive in China?

And why do people go there anyway? The culture and economics of drinking lattes in China<p>In fairness, per capita income is a crude way to measure the buying power of Starbucks' actual customer base: The majority of its stores are located in China's large, coastal cities, where most people earn a lot …

Starbucks, Reinvented: A Seven-Year Study On Schultz, Strategy And Reinventing A Brilliant Brand

<b>BY JULIA HANNA</b><p>Harvard Business School Professor and historian Nancy Koehn has studied Starbucks and its leader, Howard Schultz, for close to 20 years. For her, the company represents much more than a phenomenal success story.<p>In a recently published case, “Starbucks Coffee Company: Transformation …

'When we enter our local Starbucks, it's like getting together with family' | Starbucks Newsroom

Starbucks baristas all over the world form genuine relationships with their customers.<p>Often, customers write to us about the ways Starbucks partners …

The Untold History of Starbucks’ Pumpkin Spice Latte

This article is from the archive of our partner .<p>The pumpkin spice latte, Starbucks’ most iconic and popular seasonal drink, almost didn’t happen. “A …

Starbucks to trawl for college students with food trucks

The old joke about Starbucks is that there are so many of the coffee shops across America that in some places you can sit in one location sipping a pumpkin spice latte and actually be able see another one of its stores across the street. If you think the brand is everywhere now, it's going to be …