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You Are What You Tweet

You Are What You Tweet

The New Yorker - Tony Tulathimutte

When Mark Zuckerberg, the C.E.O. of Facebook, started appearing at local haunts in San Francisco’s Mission District last year, one blog speculated that he was attempting to “rebrand himself as a Mission hipster.” It’s an apt turn of phrase, one that conveys the casual predominance of “personal …

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