“Guerrilla Marketing,” a Sobering Book on How Armies Burnish Their Brands
In late 2010, a group of Colombian soldiers boarded two Black Hawk helicopters and flew into the middle of the country’s jungle. At the time, the Army was fighting a brutal war against left-wing guerrillas from the Revolutionary Armed Forces of Colombia, who lived mostly in rural areas. But this …
The New Yorker flipped this story into Books & Fiction•1953d