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The Ketchup Conundrum

The Ketchup Conundrum

The New Yorker - Malcolm Gladwell

Mustard now comes in dozens of varieties. Why has ketchup stayed the same? Many years ago, one mustard dominated the supermarket shelves: French’s. It came in a plastic bottle. People used it on hot dogs and bologna. It was a yellow mustard, made from ground white mustard seed with turmeric and …

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