New Perspective

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How to Plan Your Content Marketing Calendar

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. …

How is marketing performance going to evolve in 2017?

Marketers now face an increasingly diverse set of challenges. On one hand, they are pushing out messages at a breakneck pace to a continually …

32 Practical Ways to Increase Your Website Traffic

You've probably realized driving traffic to your website requires more than just a pretty design. And once you've gotten people to click in, you'll …

Content marketing strategy: Start with questions, end with insights

<b>By Mark Schaefer</b><p>A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea.<p>A …

Marketing

4 Strategic Foundations of Effective Website Design

When it comes to mission implementation for most nonprofits, things like conducting research, operating programs, building partnerships, and …

The 10 Types of Content That Work Best for SEO - Whiteboard Friday

After analyzing hundreds of SERPs over the past few weeks, Rand has identified the 10 distinct content types that work best for SEO and classified …

Digital Marketing Predictions from the Experts: 2017 Edition

We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think …

The Ultimate 40-Point Checklist for Smarter Content Marketing Strategy (Infographic)

This visual guide covers brilliant content strategy from A to Z.<p>Everyone and their brother has jumped into the online content creation game. Every minute on the Internet, YouTube users upload 300 hours of new video and Vine users share 8,333 more. Over 347,000 tweets are sent. Facebook users share …

Marketing

Want Your Company to Be Noticed? Try Doing This

Tired of being overlooked by your competitors? Try leading with a content first approach.<p>Marketers nowadays lead with a content first approach. In fact, content is the core of most of the best brands' strategies. Technology has enabled companies of all sizes to leverage content as a means for …

Marketing

5 Social Media Tips You Aren't Using That Can Lead to More Distribution

Finding ways to create engaging content and get that content in front of the right eyes are important objectives for any business.<p>Last week, my marketing team returned from HubSpot's annual INBOUND conference where they not only got to see Anna Kendrick, Trevor Noah, and Alec Baldwin, but they also …

Social Media

One Surprising Way to Inject More Creativity Into Your Marketing

Let’s be honest. As a marketer, do you love standards for creating and managing content in the digital world or do you, like many of the people I …

The Future of Content Marketing: 46 Experts Share Their 2017 Predictions

Pexels<p>In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, …

Marketing

6 Ways To Make Your Blog Content Engage And Delight

Are you ready to WOW your blog readers, rank in the search engines, and boost social shares of your content for more visibility? Sharing compelling blog posts that resonates with your target audience, solving unique problems, is a sure way to increase brand awareness and attract quality prospects …

Marketing

Strange and Successful Ideas for Inbound Marketing

We’ve searched high and low to find the very best inbound marketing campaigns of 2016. If you’re not quite sure about how inbound marketing can …

Inbound Marketing Definition: what is it and how to implement it? | Growth Hackers

Inbound Marketing Definition: the basics<p>If you are here, it probably means that you’ve heard about inbound marketing and would like to know the …

Marketing

Why do sales fail to hit their quota even though marketing is reaching their lead generation goals?

Bpm’online<p>A practical guide on how to better align your marketing and sales teams and achieve sustainable business growth.<p>Have you ever experienced a …

Marketing

The Evolution of B2B Lead Generation

Most marketers would agree that B2B lead generation is a nebulous thing. The practice grew out of standard B2C marketing practices, but it has grown …

How Marketing Like Netflix Will Save Your Lead-Gen Strategy

Webinars are an incredibly popular lead-gen tool in most marketers’ toolkits. However, times have changed (and viewer attention spans have changed …

25 Content Marketing Stats to Guide Your 2017 Strategy

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun.And as the content marketing landscape …

6 Social Media Marketing Misconceptions Hurting Your Business

While many businesses have found crazy success with social media, for some, it is the elephant in the room that refuses to leave. Here’s a look at …

Five Even More Buzzworthy SEO Trends You Need to Know in 2017

Last year, I wrote about five SEO trends you needed to know in 2016. Plenty of things in the SEO industry have stayed the same since I made those …

SEO

Why Your UX Design Is Failing: It Doesn't Tell a Story

Content marketers have long preached the value of storytelling to help consumers connect with brands. Now, they’re beginning to learn exactly <i>how</i> to …

10 Social Media Tips for Every Holiday Campaign

Image source: ShutterstockSeen a bunch of tips for Christmas, Thanksgiving and Independence Day already? So have we! Whilst each holiday has its own …

How to Create a Content Marketing System That Runs on Autopilot

I think we can all agree that content marketing is both practical and potent.It’s the ultimate form of inbound marketing and makes total sense when …

13 Digital Marketing Trends You Need To Watch Out For In 2017

Digital marketing is an ever-evolving landscape. To keep up with the competition, you need to be adaptive to the latest trends that impact the …

Account-Based Everything and Why B2B Content Marketers Should Fish with Spears: an Interview with Jon Miller

Dear Marketer,<p>Do you want to increase conversion rates, help your sales team close deals faster, and retain existing clients for longer periods of …

Content Marketing: 4 Ways to Make Sure Your Mobile Content Connects

How often do you use your smartphone as a phone? Personally, I think of it as more for <i>avoiding</i> human interaction than facilitating it: <br>These days my …