Colin Nelson

18 Flips | 1 Magazine | @NelsonColin | Keep up with Colin Nelson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Colin Nelson”

How Coca-Cola Cracked Snapchat

In a new Fast Company feature, Coca-Cola execs explain how Coke made an ad Snapchat users wanted to watch.<p>Much like its peers, Snapchat thinks it can revolutionize brand advertising for digital platforms. “There’s a tremendous pent-up demand for big-brand advertisers to allocate their brand …

Advertising

‘Retargeting’ ads that follow you around the Web are incredibly effective

I started my career in radio – in a small town in south-eastern B.C. Having been born and raised in Vancouver, I was wholly unprepared for winter driving conditions. Frankly, I didn't realize there were different types of tires for different kinds of weather.<p>As the local on-air voice, I was asked …

Marketing

Rare Access Allows a Photographer to Show Us the People Power of Pope Francis

Picture Stories<p>Picture Stories<p>As I was walking home from work last week, I saw a man wearing a T-shirt that said “I love Pope Francis.” It didn’t surprise me. Ever since he was elected the leader of the Catholic Church in March of 2013, the pope has been capturing the public’s heart and the media’s …

Pope Francis

6 Creative Ways To Use And Modify Ambient Light

Ambient light is my favorite when it comes to lighting subjects. This is mostly due to the fact that it is the most natural looking light you can …

Here’s What Was Launched Yesterday for Lightroom CC, Mobile, and Web

In addition to Photoshop Fix, Adobe also announced a bevy of updates to its Lightroom line of programs yesterday at the Adobe MAX conference. It’s an …

Tutorials

Conquering Color Correction with Commercial Photographer Andy Van den Eynde

In this video we see Antwerp, Belgium-based commercial photographer Andy Van den Eynde tackling color correction on location. Andy starts by dropping …

Watch Dave Hill Shoot a Gorgeous New Jeep Ad with Film

I've always been a big fan of Dave Hill's photography and creative vision. If you're familiar with his earlier commercial work, you probably know him …

Google to Use Email Addresses for Ad Targeting, Like Facebook and Twitter Do

If you've ever searched for a product on Google, you've seen ads from a bunch of companies looking to make you their customer. But soon you'll likely …

Print and digital marketing: Getting the best of both worlds | Talk Business

<i>Whilst many businesses have completely altered their marketing plans in favour of wholly digital platforms, advertisers can’t afford to neglect the</i> …

Marketing

Female Shoppers No Longer Trust Ads Or Celebrity Endorsements

If you want to reach women today, you’d better hope YouTubers like your product.<p>There was a time when knowing that an A-list star used a face cream or weight-loss shake was enough to get women to implicitly trust a brand.<p>But things are changing quickly, according to research from SheKnows Media …

This is the First 4K Film Shot with the New iPhone 6S

Want to see the 4K video quality on the new iPhone 6S camera? Check out the short film above that was just released today by the media company RYOT. …

iPhone

The Dark Side of Photography: When Getting the ‘Best’ Shot is Just Plain Wrong

I firmly believe that photography is a powerful force for good in this world.<p>As reportage, it opens our eyes to tragedies we might otherwise ignore; …

You could play the most difficult Super Mario Maker level, or you could just watch this video

This weekend YouTube user Bananasaurus Rex, responsible for 2013's most fascinating video game moment, published his latest feat of gaming skill, beating the all but unbeatable Bomb Voyage stage in <i>Super Mario Maker</i>. The level — created by Twitch user PangaeaPanga — requires the player to use bombs …

Feed a Crowd With One of These Comforting Vegetarian Casseroles

Tender and creamy with a crisp, golden-brown crust, casseroles and baked pasta dishes might just be the most comforting category of food to exist. Typically scaled to feed a crowd, they're also immensely practical for family get-togethers or meal planning (in many cases, leftovers can be frozen and …

Recipes

Lynn Johnson on Photography

“You wanna stay home and watch TV? Noooo. I want to be out there seeing the real deal. Images are so powerful that they can change the course of …

Video: How to Use the Sun During Shoots at Sunrise, Noon, and Magic Hour

The sun can be a photographer’s best friend: it is a constant source of light that lasts all day and doesn’t require any power from your end to keep …

ReelSteady Aims to Take Video Stabilization Software to the Next Level

For the past few years, video effects specialist Robert McIntosh and another buddy of his have been working on creating a better way for consumers to …