Timbuktu Kenyatta

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Pinterest Wants To Sell Ads For $2 Million

Not only that, Pinterest is planning to charge between $30 and $40 for 1,000 views (CPM) of its promoted pins, which would push a given product into users' Pinterest feeds.<p>That's even higher than the ~$20 CPM top publishers like CNN and CBS reportedly charge for an online video commercial, a …

eCommerce

See the Amazing Transformation of These Big Brand Logos [Infographic]

Ah, yes. The logo. That emblem which represents the essence of a brand in a way that communicates its purpose in mere seconds. Or at least that is …

J&J Taps Tech-Savvy Chief Design Officer

Johnson & Johnson has reached into the tech and design worlds for its first corporate-wide chief design officer in a move to step up …

5 myths about Web publishing, debunked

Ads at the top of the page are most valuable. Attention spans on mobile devices are gnat-sized. Increasingly, what you thought you knew about the Web …

Infographic: The Evolution of 18 Major Brand Logos From 1886 to Today

Logo lovers, here's your Friday roll in the hay—an infographic charting the evolution of 18 big-company logos, beginning with Coca-Cola in 1886 and …

Facebook Exec: Cookies Don't Cut It Anymore for Online Ad Measurement

Measuring online advertising today is like trying to boil a swimming pool with a Bunsen burner. It's hard. It's hard for a number of reasons, but the …

Hey FCC, Netflix thinks peering should be a net neutrality issue too

Advertisement<p>8 Comments<p>Credit: Jordan Novet<p>Netflix has come out in favor of some sort of government intervention when it comes to ISPs that charge …

7 Subliminal Messages In Corporate Logos

When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable graphics.<p>Over and over again we see examples of corporate logos with hidden visual messages buried inside.

Don't Just Make Content: Hardware Blazes the Way to the Next Big Thing

When you think about the biggest innovations of the past decade -- those that inspired mind-boggling IPOs and buyouts -- most happened in the field …

Storytelling, Consumer Attention and Making Money on Media

Earlier this month, at Stanford University's Future of Media Conference, I was asked to share some thoughts about this moment in media and what's …

What if Netflix switched to P2P for video streaming?

Advertisement<p>22 Comments<p>Could Netflix (S NFLX) change its video streaming service to use a P2P architecture, in order to save money on content …

PayPal to Connect Mobile Ads to In-Store Visits

If you visited a fast food joint or designer clothing chain, PayPal wants to know. The company has linked up with mobile location tracking firm …

Report: Apple may build an iTunes Android app, launch Spotify rival

Advertisement<p>23 Comments<p>Apple (S AAPL) executives are looking for ways to deal with declining digital music sales, and options discussed with record …

Sprint Turns to Digital Campaign to Make Case to Small Businesses

With the big competitors like Time Warner and Verizon vying for the national attention of small businesses through TV spots, Sprint opted to reach …

Guess what: AT&T doesn’t agree with Netflix on peering and net neutrality

Advertisement<p>13 Comments<p>Credit: Thinkstock/Devonyu<p>The increasingly public spat on peering and net neutrality continued Friday with a blog post by …

WTF is programmatic direct?

Software is eating the world, including the media industry. The rise of ad tech has meant an alphabet soup of acronyms and bizarre new terms. Digiday …

Anti-Drug Ad Group Just Says No to Fighting Legalized Pot

Ever since Colorado and Washington state voters legalized recreational marijuana use, Partnership at Drugfree.org has been lobbied to run ads …

Pepsi MAX Bus Shelter Makes Riders Think the World Is Coming to an End

Meteors and tigers and aliens, oh my.<p>This latest in a string of bus-shelter advertising stunts is one of the more demonic. Unsuspecting bus …

This French Ad Has the Most Unbelievably Gorgeous Food Shots Ever

If you like to cook, eat or look at pretty things, enjoy this gorgeously hypnotic bit of food porn from French coffee brand Carte Noir.<p>Created by …

Flurry Launches Service to Track Mobile App Users, Offline

At the moment, a company like Ford can count the downloads of its mobile-app and even blast out ads for the app to "car enthusiasts." Soon, they'll …

SoundCloud rules Twitter, followed by Spotify and Last.fm

Advertisement<p>1 Comment<p>Credit: Rani Molla<p>Music tech hacker Peter Watts has been tracking the popularity of music services on Twitter (S TWTR) for the …

How We Made A Viral Video Of Strangers Kissing And Increased Sales By Nearly 14,000%

For the last 3 years, our clothing label Wren has created short videos that accompany the launch of each season's collection. We've always tried to make them fun, sexy and cool, but this is the first time we tried to make one that one was truly worth sharing.<p>First, here's what happened last week. …

Awkward: NYT Runs Underwater iPad Ad Above News of Airline’s Ocean Crash

Well here's a truly unfortunate ad placement. Right above the headline "Malaysia Says Jet Went Down in Ocean" on today's New York Times homepage, …

Getting Fickle Consumers to Buy Into Your Brand

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.<p>Gone are the days when big brands depended on generational loyalty – "my mom bought …

Tortoise versus hare at work

Pity the tortoise in the 21st century. Stolid, careful, slowly-but-surely… the ways of the tortoise seem quaint in the face of an onslaught of hares running amok , whether creating new businesses (Facebook, Amazon, Alibaba) or disrupting old ones (Uber, Roku, Coursera).<p>But remember, in the classic …

One in Five Americans Know Where Their Income Tax Dollars Go

Remember Mary Smith? She’s the woman who GOBankingRates dubbed “the Average American,” detailing what this person’s spending, saving and debt profile …

How to Budget Your Paycheck Like Elizabeth Warren and Jean Chatzky

Financial experts give different suggestions for how we should divide up our paychecks. With so much varying financial advice, it can be hard to …

Automate the Best-Practices of Sales Reps to Drive Referrals

The consensus is that referrals are the best form of leads. They close faster, buy more, and stay longer. In fact, great salespeople have been good …

Seven Dead Ends on Your Website--and How to Fix Them Today

You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email …