Nathan Weeden

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Resources - Lawn Basics

Making your lawn or landscape toxin-free might seem like a daunting task, but, rest assured, the process is no more complicated or costly than …

Data Science Skills in Demand for 2016

Big data has been the watchword for a while in IT, so it’s no surprise that data science skills are in hot demand and the job has perhaps …

How secure are New York City's new Wi-Fi hubs?

The first of New York City's public Wi-Fi hubs went live yesterday, offering free gigabit-fed Wi-Fi to anyone within 150 feet of the stations on Third Avenue. These are the first of 7,500 such hubs, each equipped with USB charging ports and custom-built tablets for web browsing, spread throughout …

New York City

89% of B2B Marketers Have Predictive Analytics On Their Roadmaps For 2016

• 78% see B2B marketings’ role expanding from demand generation to deal acceleration.<br>• Predictive marketers are 1.8x more likely to consistently exceed shared organizational goals.<br>• Predictive marketers are 2.9x more likely to report revenue growth at rates higher than the industry average and 2.1x more …

Big Data

Marketers: Personalization will become a science this year

It’s 2016, and marketers still have trouble personalizing their outreach to customers. Only five percent of marketers have a predictive understanding of the customer journey, and only 31 percent say they use customer data to provide better experiences.<p>Just 19 percent of marketers personalize their …

Transmedia Marketing Is the Future of Brand Storytelling | Inc.com

During the past two decades, most brands have worked diligently to control their messaging with interruption ads and large media buys. Today, customers can easily ignore these ads and are migrating to technology that easily allows them to do so (see related article on Mobile Ad Blocking).<p>According …

Transmedia

The Purpose Of A Brand Framework

Think about NASA. When I say NASA you might think exploration, innovation, ingenuity. NASA means something. It’s not just what NASA does that provides associations—it’s what NASA stands for, what it means. It meant something when we put a man on the moon. It meant something for people who had no …

Customer Experience

Digital advertising forecast for 2016: Brands cut back, agencies double down

The headline sounds crazy, but some brands are not as enthusiastic about increasing digital media spending as agencies are, according to the 2016 New Year Outlook survey (registration required) from marketing services firm RSW/US. This puzzling finding suggests two things: Brands are still …

Here's what publishers are doing to keep up with increasing mobile media consumption

In a new report from BI Intelligence, we examine how both traditional and digital-native publishers are adjusting their strategies in the face of rapidly increasing mobile media consumption. We will also discuss the role of social platforms in driving a growing share of publishers' referral …

Digital Advertising

The top 37 retail brands for millennials

Ad agency Moosylvania asked over 3,500 millennials — defined as 20 to 35-year-olds — to select their favorite brands over the past three years.<p>Great Questions, LLC helped rank the winning brands.<p>While we compiled a list of top 100 millennial brands, here are the top retail brands for</i> …

Social Media

How Mapping the Customer Journey Can Help You Create Better User Experiences

In 2012, Sephora decided to make major changes to improve customer experience both in its in-store and online platforms. The company looked at its current customer interactions and realized that shoppers took a multifaceted approach to purchasing the company's beauty products. The company needed to …

Customer Experience

Coca-Cola has an internal strategy called 'marketing in smaller sizes' to make people buy its soda more often for more money

The business is under pressure to be more health conscious and consequently is charging less for more essentially, with it willing to absorb the knock to volume sales due to the higher prices affixed to it smaller sizes. It's a move is grounded in the insight that smaller packages can fuel what it …

Marketing

Email Is the Best Way to Reach Millennials

With $200 billion in annual buying power by 2017, Millennials have become every brand’s coveted customer. But what’s the best way to reach them? <b></b><p>The answer is email.<p>For all the talk of email being dead — Too much noise! Too much spam! Too many distractions! Snapchat! — email remains the standard for …

Marketing

Quantifying the Impact of Marketing Analytics

Marketing analytics is becoming big business. With the promise of improved precision and performance, advanced analytics and Big Data have set off something of a buying frenzy.<p>Companies currently spend 6.7% of their marketing budgets on analytics and expect to spend 11.1% over the next three years, …

Marketing

Three Big Trends Every Enterprise Startup Should Be On Top Of

Tidemark CEO Christian Gheorghe is one of those visionaries. After successfully launching three startups, including his last one that sold to SAP for $500 million, Gheorghe is now running a business analytics software company called Tidemark.<p>We caught up with Gheorghe this week to see what the …

Startups

How the 'Internet of Things' will impact consumers, businesses, and governments in 2016 and beyond

For more than two years, BI Intelligence has closely tracked the growth of the IoT. Specifically, we've analyzed how the IoT ecosystem enables entities (i.e. consumers, businesses, and governments) to connect to, and control, their IoT devices in 16 environments, including manufacturing, the …

Internet of Things

Why Popcorn Time Scares Netflix

The free video-streaming upstart is starting to rival the larger site for traffic in some countries, but it isn't necessarily doing anything illegal.<p>In January, Netflix, the online video streaming site, used its quarterly letter to shareholders to take aim at a rival. Not the premium-cable channel …

Popcorn Time

3 Heavy Lifters That Can Supercharge Your Business Analytics | Inc.com

Since the dawn of the computer age, companies have sought to fully understand--and benefit from--the various opportunities that collecting and analyzing data can deliver. I've personally been hesitant to identify exactly what data or resources to use. Data can be interpreted in a biased and …

Big Data

How to Actually Put Your Marketing Data to Use

<i>Dave Wheeler FOR HBR</i><p>In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them …

Big Data

How to eat right for your age. Fitness and nutrition strategies for your 20s through to your 80s.

<b>Good health and a killer bod might come naturally in your 20s… but what about your 30s, 40s, 50s, 60s, and yes, even 70s? Here’s how to eat right for</b> …

The Best Data Scientists Know How to Tell Stories

When hiring data scientists, people tend to focus primarily on technical qualifications. It’s hard to find candidates who have the right mix of computational and statistical skills. But what’s even harder is finding people who have those skills <i>and</i> are good at communicating the story behind the data.<p>…

Data Science

Build The James Bond Body

James Bond

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ISPs

Dimensions of Personality Types and Ideal Careers For Each

Looking for the perfect job? Check out these personality types and the ideal careers that go with them!

Hunted: how to disappear without trace

Think you could go on the run and escape detection? Channel 4's experts tell you how in this in-depth guide<p>Two of the experts on the trail of Hunted’s fugitives – 2nd in command Peter Bleksley, a former undercover police officer and ace investigator, and cyber security specialist Paul Vlissidis, …

Cybersecurity

11 components that make up a good business plan

Investors want to back ventures with strong teams that address a large market, so how to write a business plan that reflects that?

The Ten Most Important Books to Expand Your Brain

Books suck. No question about it, almost everyone who writes a book is a crappy writer.<p>And this is a good thing.<p>It's because the writer spent his life getting GOOD at what he was writing about. He didn't spend his life being good at writing.<p>He didn't spend his life typing. He ran a country. Or …

Self-improvement

7 Secrets Of Successful Analytics-Driven Marketers

Marketing organizations are making major moves into analytics technology – many of them for the first time. For best-of-breed companies, the results have been stellar, with major boosts in marketing effectiveness, ROI and revenue. But others struggle, due in part to problems integrating data-driven …

Marketing

A Magnetic 'Wormhole' That Connects Two Regions of Space Was Created in The Lab

Two years ago ... this was weird.<p>Back in 2015, researchers in Spain created a tiny magnetic wormhole for the first time ever. They used it to connect …

Physics

The 10 things in advertising you need to know today

<b>1. Google has a sleek new logo.</b> The company says its new "simple, uncluttered, colorful, friendly" logo better reflects the different ways people interact with Google on their smartphones, watches, TVs, cars, or desktop computers.<p><b>2. Facebook's first 250 employees have a secret group called The</b> …

Advertising