Natalia Laas

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Facebook Tells Advertisers It Can Reach Many Young People. Too Many.

Facebook faced criticism on Wednesday after an analyst pointed out that the company’s online advertising tools claim they can reach 25 million more young Americans than the United States census says exist.<p>The analyst, Brian Wieser at Pivotal Research, said in a note Tuesday that Facebook’s Ads …

Digital Advertising

The feel-good Hallmark Channel is booming in the age of Trump

There's a very good chance that you or someone in your close circle of friends watches the Hallmark Channel.<p>Ratings are booming. Hallmark was the only non-news channel in the top 15 to see substantial viewership growth last year. In November and December, when Hallmark aired Christmas movies almost …

Hallmark Channel

Isobar Creates VR Emotional Measurement Platform

A virtual reality experience essentially takes a consumer into a virtual world, often quite detached from the physical world.<p>One of the challenges of …

How Vertical Video Is Transforming Social Advertising

As recently as five years ago, vertical video was the enemy of the internet. A “Say No to Vertical Videos” campaign was launched in June 2012, …

Do minorities prefer ads with white people?

The marketplace is becoming more inclusive than ever. Today, advertisements that include models from ethnic minorities are commonplace. That wasn’t …

Equality

Brands reassess cause marketing after recent consumer backlashes to Pepsi and others

Dove, McDonald’s and Pepsi have all run ads in recent months that touched on hot-button issues including breast-feeding and protests, only to have …

Pampers modifies premature baby ad as emotions run high

Baby care provider Pampers has been forced to rethink an emotionally charged campaign centred on premature delivery after complaints from some …