Natalia Chaves Cortina

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11 Tips for Reducing Food Waste

<b>Embrace ugly produce.</b> Take cues from this French supermarket campaign, which celebrates cosmetically challenged produce like the “grotesque apple,” …

From Amazon's Jeff Bezos To Facebook's Mark Zuckerberg: What Really Motivates Entrepreneurial CEOs?

What, apart from their beards, do Sir Richard Branson and Lord Alan Sugar have in common? Answer: they’re probably the only two British business executives who can walk into a room in their homeland and guarantee they will be instantly recognised. They both fall into the classification of …

The Four Leadership Lessons Millennials Really Need

<i>A guest post by Stephanie Denning, who writes about leadership issues from a Millennial perspective.</i><p>I wish someone had given me this advice sooner. So much of the advice I did get was impractical or didn’t match my reality. This is why I wanted to bear-hug Shonda Rhimes for bluntly revealing in her …

Five Customer-Centric Marketing Lessons from Apple to Zappos

Traditional marketing is on life support. The rules of the game have changed. Tell and sell marketing no longer works. Today’s consumer is empowered. Empowered to find their own information, empowered to share their opinions and empowered to avoid marketing. Brands need to find ways to leverage …