Namita Koshy

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Why wait? A Progressive Web App can drive mobile revenue right now

Brands are turning to Progressive Web Apps to provide frictionless mobile experiences for customers. Google’s Daniel An spoke with Mobify CEO Igor …

Data & analytics trends in 2018: What do the experts predict?

<b>It's been a big year for data-driven marketing. Gone, mostly, are the dry aphorisms about 'data as the new oil', and in their place are marketers</b> …

Big Data

Facebook Watch, independent media, referral traffic: What’s doomed in media in 2018

Every year, a number of things die in media and marketing. This year, we thought we’d switch up the year-end prediction tradition, and ask people in …

Giphy’s List of the Most Popular GIFs in 2017 Is a Gift to Behold – Adweek

<b>Update:</b> <i>An earlier version of this article stated that the gnome in Giphy’s most popular GIF of the year was crocheting, when it should have been</i> …

eMarketer

To build an audience, start with the individual

The death of demographics<p>This article is part of a series of articles on how to define and reach the audience. Read more.<p>In the 60-plus years since …

Why you should lean into how-to content in 2018

Why do people turn to YouTube? Increasingly, for self-directed, “how to” learning content. Here’s how brands can make the most of this trend.

Advertising

Pritchard: mass one-to-one marketing is coming

GLOBAL: Procter & Gamble is planning to increase investment in what Marc Pritchard, Chief Brand Officer, calls one-to-one marketing at scale.<p>In an …

Amazon’s Christmas ad is this year’s big winner as John Lewis ‘misses the mark’

While John Lewis’ Moz the Monster TV ad may have generated the most amount of headlines, Amazon’s ‘Give’ campaign featuring singing boxes is the ad …

Sainsbury's

Think User Intent to Predict Content Success

“Are you kidding me?!”<p>Those were my exact words when I first noticed 50% of our website’s traffic was coming from a single blog post, to the tune of …

How to Use Intent-Based Social Listening to Improve the Customer Experience

There's no doubt that social listening is one of the most effective ways to keep on top of your company’s reputation. With billions of social media …

Customer Experience

What Ad Buyers Want from Programmatic Connected TV vs. OTT - eMarketer

Interview summary<p>As programmatic buying continues to permeate digital video advertising, newer forms of inventory such as connected TV and …

How Ecommerce Will Become Even More Like Social Media - eMarketer

Interview summary<p>Consumers spend countless hours each day on social media, and they’ve become accustomed to those channels. Smart retailers are …

BuzzFeed now has 19 people writing commerce content

BuzzFeed’s commitment to commerce revenue continues to grow, and as a result, it’s begun pursuing commerce revenue more like a regular publisher …

Advertising Industry

One year in: What The New York Times learned from its 360-degree video project, The Daily 360

Every day for the past year, The New York Times has published a 360-degree video.<p>The installments for the Samsung-sponsored project, called The Daily …

Top Social Media Trends That Will Take Over 2018 [Infographic]

As we accelerate towards the end of the year, the season of predictions is almost upon us.<p>You know the time - when every social media marketing guru …

Social Media

Why Retention Stats Often Give You Zero Insight Into the Customer Experience – Adweek

Not long ago, I was sitting in a meeting discussing the profit-and-loss (P&L) statement for one of our new product lines. The P&L manager was running …

Online reviews are a mess

Business<p>PATRICK KULPNov 9, 2017<p>Yelp doesn’t get the best reviews these days.<p>Check the company’s own business page on its website, and you’ll find a …

Gen Z Girls Don’t Want Surprise Gifts, but Getting Them One That’s ‘Instagram-worthy’ Is Cool – Adweek

As we enter the holiday gift-giving season and thoughts turn to selecting a heartfelt gift for that special young person in our lives, there’s …

Infographic: Here’s How Much Consumers Will Use Voice Technology in the Near Future

Over the next few years, shopping in augmented reality, browsing the web without a screen and interacting with computer-based applications instead of …

Instagram’s Creative Lead Shares 6 Reasons Marketers Should Embrace Vanishing Content

The advertising industry is changing, and new mobile formats are emerging every day. From shorter ads to disappearing Stories, these new formats are …

Is Efficiency Killing Brands?

Digital<p>marketing has unleashed an obsession with efficiency and short-termism, one that's trading long-term brand-building for short-term ROI. We've …

Here’s A Tool That Could Help Level the Playing Field Against Amazon | eMarketer Retail

In retailers’ fight against Amazon, it looks like there will soon be a new weapon that could help level the playing field against the online retail …

Indians triple their spending on Google apps

BENGALURU: Indian consumer spending on smartphone apps downloaded from Google Play increased 300% over the past year, Google India has revealed.<p>The …

Five successful brands on YouTube: From Adidas to Sarson's vinegar

Google recently recognised a number of brands who are using YouTube to deliver exceptional results. So, building on this, here’s a bit of a deep dive …

Cannes Lions 2017: 'No regrets, but I'd like to have started my career a little later than I did': Demi Lovato

Lovato was joined by YouTube's Kevin Allocca and Susanne Daniels on 'the changing face of original content'

Cannes Lions