Najeeba Sutterwalla

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The ‘perfectly optimized’ webpage

Just what is search engine optimization, anyway?<p>It’s the practice of creating a digital piece of content or web page that is Google-friendly. If a …

How to Promote Your Content Fast (And For Nearly Free)

It can be hard to get people to share your content, and it’s getting harder all the time.<p>A new study found that the average number of social media shares a piece of content gets has dropped by 50% in the last few years.<p>Back in 2015, the median piece of content got eight social shares. In late 2017, …

Marketing

18 Travel Experiences Around India That Are Worth Saving Up Your Precious Pennies For

To travel is to live, said author Hans Christian Andersen. And we have only one life to explore so much that our travels and explorations have to …

5 Crucial Advantages of Building a Personal Brand Most People Overlook

Personal branding is usually seen as just another kind of marketing but it has the potential for self discovery.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The topic of personal branding seems to have caught fire over the last year. About 12 months ago I started being …

Marketing

Getting Found Online - 13 SEO Tips to Increase Your Website Traffic

How are you finding new products and services to help you fix problems that you’re experiencing right now in your daily life? A high probability that …

Google Search

An embarrassingly simple email trick completely changed the way I handle my inbox

I'm good at lots of things, from eating lunch at exactly noon every day, to writing article introductions that make me look cocky, to downloading productivity apps and then quickly abandoning them.<p>You see, I love organization, and timelines, and spreadsheets. So, if I read an article that tells me …

No Time for Marketing? You Only Need 15 Minutes a Day.

Marketing is like exercising. The difference between doing nothing and just a little every day is cumulatively enormous.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Over just the last month I've connected with three entrepreneurs who told me they rarely did any marketing …

Marketing

25 Profound Quotes From The Dalai Lama That Will Make You Rethink Love, Life and Happiness

The spiritual leader of Tibet and widely seen as the human embodiment of peace and love, His Holiness The 14th Dalai Lama is a powerful example to …

8 Tools For Automated Social Media Marketing

In today’s era, marketing online without using the instruments of social media is like using a bucket without a bottom. Social media is your …

34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. From usage numbers to …

6 Things Recruiters Look For in Your LinkedIn Profile

The saying, as it goes, is that you don’t get a second chance to make a first impression. Most people in the job market barely even get a first …

This $2.8 billion startup gets all of its daily meetings done in 10 minutes

I arrived just in time for breakfast: Like I found out on my previous visit, Pivotal brings in a catered breakfast every single day as an incentive to make sure all employees are around for a daily all-hands meeting, attended by everybody in every department, at precisely 9:06am.<p>(Breakfast today …

The Psychology of Logo Color in How Consumers View Your Brand

Your logo says a lot about your brand. Are you sending the right message?<p>Across the U.S. and around the world, billions are spent each year by …

Should happiness be part of the school curriculum?

Every morning after the register, the 260 pupils of Westfield Primary School in Hertfordshire settle in their classrooms into “mountain pose” (standing up, shoulders relaxed) or a sitting position. They close their eyes, imagine they are in their own private “bubble” and spend the next few minutes …

Education

Five Outbound-Email FAQs That Stump Even Experienced Marketers

What's the best day and time to send outbound marketing emails? How many outreach attempts is "enough"? How long should emails be?<p>Those and other …

7 Ways To Use LinkedIn To Land Speaking Gigs

Stop pitching endless conferences and getting turned down for speaking opportunities, and update your LinkedIn profile like this.<p>When I started out as a public speaker, I had to hustle to find gigs. I sent cold emails, reached out to old friends and former colleagues, and submitted proposal after …

Employment

How To Work Productively Without Good (Or Any) Wi-Fi

Preparation is everything. These are the backup plans you’ll need in order to get by in a pinch.<p>Years ago, Wi-Fi wouldn’t have factored into your plans to be away from your desk. But just like you wouldn’t go back to making calls from a phone attached to the wall, being without Wi-Fi (unless, of …

Which Zodiac Sign Makes A Successful Entrepreneur?

<i>Astrology…</i><b>zodiac signs</b><i>…..reading</i> <b>daily horoscopes</b> <i>have always intrigued me</i><b>.</b><p>Let me tell you, Astrology and zodiac signs have always fascinated me and …

Entrepreneurship

Do your e-mails comply with the anti-spam law? Use this checklist

Canada's anti-spam legislation had its second anniversary on July 1 but a surprising number of Canadian businesses still haven't taken the time to update their e-mail practices and customer databases to ensure they are compliant with the law. If yours is one of them, it's time to stop putting off …

Teacher Sends Encouraging Note To Student With Autism Who Didn't Pass Standardized Test

Student with autism receives encouraging note from teacher after he fails a standardized test<p>There’s no shortage of complaints regarding standardized …

Autism

What Every Teacher Needs to Succeed

<i>By T.D. Flenaugh</i><p>Even good teachers fail sometimes. I have been an educator for sixteen years, and each year, my job has required that I continue learning by teaching new standards, integrating improved technology, or implementing research-proven techniques. I am learning anew, and sometimes failing …

6 Ways to Improve Your Facebook Ads

Want to improve your Facebook ad performance? Wondering which metrics to look at? Using key insights from Facebook to see how users respond to and …

12 Habits Of Genuine People

Emotional intelligence (EQ) is critical to your performance at work. TalentSmart has tested the EQ of more than a million people and found that it explains 58% of success in all types of jobs. Suffice it to say, emotional intelligence is a powerful way to focus your energy in one direction with …

To Create a Great LinkedIn Profile, Put These Things Front and Center - Small Business Trends

Some people call LinkedIn the Facebook of the working world. While the platform definitely draws comparisons, employers don’t search it to be updated …

Employment

The Goldilocks Rule: How to Stay Motivated in Life and Business

It was 1955 and Disneyland had just opened in Anaheim, California when a ten-year-old boy walked in and asked for a job. Labor laws were loose back then and the boy managed to land a position selling guidebooks to visitors for $0.50 a piece.<p>Within a year, he had transitioned to Disney's magic shop …

Revealed: 9 clever logos and what they really mean

What’s in a logo?<p>There are dozens of clever logos out there containing genius hidden meanings - but what's the story behind some of the most famous and iconic?<p>McDonald’s, Starbucks and Coca-Cola are among the most instantly recognisable logos on the planet, here’s the story behind how they were …

Why Style Guides Are Crucial for Digital Content Creation (Without Them, Your Stories Are Just Words)

In my last piece, I wrote about the metamorphosis of the English language as brought about by the digital age. Today, I’d like to dig a little deeper …

Content Marketing

Facebook’s algorithm change gives new life to the e-mail newsletter

So much for that.<p>For the past few years, many news organizations had become almost giddy as they struck partnerships with Facebook that sent their traffic skyrocketing.<p>But on Wednesday, publishers experienced a collective bout of tachycardia when the planet-swallowing social network announced it …