Nadine Clerkin

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How to Measure and Increase Customer Loyalty

Over the past few weeks, we've seen a number of great studies come out declaring that in 2014 marketers will be focused on customer data and …

Customer Experience

Brand Relationship Is Dead — Long Live The Digital Customer Relationship

Marketers, you are officially on notice: The very idea of brand relationship is going to become irrelevant thanks to digital disruption. If you …

The future of the Customer Relationship

Customer relations are in transformation! Pre-sales, sales & after sales are changing at high speed. Companies need to figure out the current customer journey, the role of self service, their data strategy and much more. In April 2014 I conducted a global study on the future of customer …

What Is Content Marketing? And 9 More Content Marketing Questions Answered | Marketing Insider Group

In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it …

Customer Engagement: What Not To Do….

Successful customer engagement is the new standard for marketing success. We are all trying to achieve it and maintain it – from marketing …