Nader Awad

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4 Ways to Build Your Personal Brand Online

By Sara Mauskopf, CEO & Co-founder, Winnie. Originally published on Quora.<p>Before I spill all my secrets about building a personal brand, I’ll start …

Startups

How Data Science Helps Marketing

Data science is rapidly changing marketing. Specifically, contextual marketing is on the rise. Contextual marketing differs from traditional …

Data Science
Jake Paul

Here's why small businesses fail

For any new entrepreneur, it's natural to be optimistic.<p>Whether that person has a world-changing idea or is starting a new coffee shop, the glass has to be half full that the business will succeed. Otherwise, what is the point of starting a new company in the first place?<p>The harsh reality<p>Today's …

Small Business

5 Steps for Better Marketing Planning: A CMO Blueprint

The B2B industry is beginning to see a new seat at the C-suite table-- Chief Revenue Officer. More often than not, Sales owns the role and Marketing …

Marketing

B2B Marketing Resources

The learning center for B2B marketers. Develop knowledge and skills in demand generation, marketing operations, and marketing performance measurement.

Marketing