N Wo

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With Big Data, where’s the magic in marketing?

The notion that a brand can bypass the need to present a compelling offer and to engage honestly with conviction, yet still secure breakthrough sales and market share growth, is not really a new one.<p>Remember that book “The Game” that recently celebrated its 10 year anniversary? If you don’t, then …

NYU Professor: The Digital Age Is Destroying The US Middle Class And There's Little Hope For Reversing The Cycle

NYU business school professor and consultant Scott Galloway believes US society is telling itself a lie: That technology is good for everyone.<p>He believes that the "digital age" has clear winners and clear losers.<p>The winners are the global middle class, the abject poor, and the über-rich.<p>Galloway …

Amazon is now aggressively going after Google’s core business

Amazon and Google, having evolved well beyond their respective beginnings as on online bookstore and a web search engine, are now expanding in ways that bring them closer to becoming direct competitors.<p>The latest: Amazon is spending $970 million to buy Twitch, a live-streaming site for videogame …

AdTech

5 Tips to Creating a Successful Content-Marketing Campaign

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The phrase “content marketing” is all over the web these days. Content has become a conglomeration of many things: webinars, blog posts, videos, social network shares and more. It sounds like a great idea. If done right, a …

Marketing

Roundup Of 3D Printing Market Forecasts And Estimates, 2014

3D printing’s potential to revolutionize manufacturing is quickly becoming a reality. From relatively simple make-to-stock to complex, engineer-to-order production strategies in aerospace, defense, discrete and industrial production, 3D printing technologies are redefining the manufacturing value …

The rise and fall of BlackBerry in one chart

BlackBerry is still stirring—sort of.<p>Yesterday in New York, the company hosted a mobile security summit and announced an acquisition of a German provider of “high-security voice and data encryption and anti-eavesdropping solutions” for governments and large corporations.<p>Will BlackBerry, with its …

Alicia Keys

The politics of science in social media

Social media and policy are both fields in which great promises provoke even greater fears. Every claim that the Web 2.0 is a voice for democratic levelling of hierarchies is countered by alarm over unwarranted governmental surveillance; with every use of social media for grassroots political …

9 ways a well-designed site will boost SEO and engagement

While web design is traditionally thought of as an artistic way to show off a brand’s image, its benefits are really much more far-reaching than that. A well-designed website can lend a helping hand to SEO efforts, increase conversion rates, and improve interaction and engagement with site …

In China, Mobile Becomes Number One Way of Going Online

China has been going through an explosive internet adoption period, with mobile playing a key role in getting people online.<p>And now, the latest report published by state-affiliated research organization China Internet Network Information Center (CNNIC) shows that the percentage of Chinese users …

21 of the Best B2B Growth Hacks

<i>David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog.</i><p>As you are all probably tired of hearing by now, growth hacking is not simply a series of tricks or tactics, but a mindset to do what it takes to …