NORSE Creative

138 Flips | 6 Magazines | 3 Likes | 88 Followers | @NORSECreative | NORSE Creative is a boutique design and brand communications firm, helping individuals and businesses tell their stories in unique and creative ways.

Gin cocktails: the best of the best

Martini<p>There's no cocktail as iconic as the Martini, that crisp and clear concoction favoured by none other than James Bond (though he admittedly often opted for vodka over the classic gin).<p>The ratio of gin to vermouth is the subject of hot dispute - and more than a little posturing. Dean Martin …

Winston Churchill

How To Mix And Match Glassware Like A Pro

No, you don't need to track down six more of your favorite glass. The mix-and-match approach works just as well.<p><i>HomeSense via House Beautiful UK</i><p>With Christmas just a few days away and the prospect of entertaining a crowd of family and friends looming ever nearer, now is the ideal time to take a …

Email Marketing Should Remain Top Priority for Small Business Owners

With so many online avenues to consider when it comes to promoting your business online, email is often left in the dust. Social media sites such as Facebook and LinkedIn often top conversations when it comes to identifying best practices for gaining online visibility. Yet email – as old fashioned …

Flat Websites Design – 27 New Examples | Web Design

<b>Flat UI design</b> trend get big boost in 2014, but its <b>fading in 2015</b>! This Flat UI design website showcase of some of the best examples of Flat Design …

For Success In Social Media, Conversation Is Not Enough–You Need Narrative

Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their self-narratives, not their conversations.<p>Let’s begin with a couple of “So What?” questions: A brand has 20 million Facebook likes. So what? A brand’s tweet “breaks the Internet.” …

Social Media Marketing

Tour Seattle’s Lush Outdoors

See trip details for Seattle, Washington, one of 30 suggested family trips from National Geographic.<p>Seattle Guide<p>Washington Guide<p>More Family Trips<p>With its lush greenery, Seattle has been nicknamed “The Emerald City.” Located on both Lake Washington and Puget Sound, there are plenty of outdoor …

Barcelona

2015 Forecast: You'll Never Work the Same Way Again

The nature of work is radically changing. In the past five years, a slew of economic, technological, and demographic shifts have upended the status quo.<p>Now more and more of us are eschewing 9-to-5 jobs to plow our own paths, pursue our career passions, and wrest control of our daily grind. And that …

Advice For Marketing Leaders From CEOs And Other Experts

As marketing leaders are preparing for the new year, I asked a variety of leaders to provide advice. Below are a few of the best tips that span innovation, data management, consumer insight, and social media.<p><b>Tip #1: Innovation – “Marketers need a Systematic Approach to Innovate New Marketing</b> …

Brand And Marketing Trends for 2015

It’s been said that there are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened. So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they …

Is The Value Of A Website Decreasing?

Social media, content marketing, and search marketing are evolving and changing the face of online marketing.<p>A good website is needed now more than …

How Successful People Quash Stress

We all know that living under stressful conditions has serious physical and emotional consequences. So why do we have so much trouble taking action to reduce our stress levels and improve our lives? Researchers at Yale University have the answer. They found that intense stress actually reduces the …

How to Reinvent Your Personal Brand

What are you known for? What do people say about you when you leave the room? (They are talking about you, aren’t they?) How can you burnish your reputation to win that promotion or land that new client? You’ve diligently focused on your personal brand for years — but what if you now want to …

Smithsonian launches major new initiative to better understand life on Earth

Scientists across the Smithsonian have studied genomics for years, investigating how animal and plant species function, relate to one another, adapt …

The Definitive Facebook Marketing Guide for Business

Why should your business invest in Facebook marketing? For starters, it’s the world’s largest social network with a whopping 2 billion users. In the …

Marketing

Top 10 Marketing Books of 2014 | Inc.com

My previous posts have identified the Top 10 Business Books of 2014 and the 7 Most Thought-Provoking Books of 2014. In this post, I turn to marketing, where it's been a <i>very</i> good year, with numerous groundbreaking titles. Here are the year's best:<p><b>Subtitle:</b> <i>Power Tips for Power Users</i><p><b>Authors:</b> Guy …

Marketing

Work-life balance is dead (Opinion) - CNN.com

For U.S. residents of the East Coast, Reykjavik can be a shorter flight than going to California, and you'll get hot springs, unique food (fermented shark anyone?), interesting culture and live volcanoes. New movie "Interstellar" even filmed some scenes there.<p>HIDE CAPTION<p>Vacation ideas: Hop a plane …

Facebook Changes Making The Case For Brand Investment In Owned Media

This past week, Facebook announced that any brand or individual content that they read as too promotional will be penalized reducing visibility even within your opt-in network. Though they have packaged this change as a strategy for “making News Feed more engaging for people,” we all know what lies …

How Consumers Prefer to Receive Marketing Messages

Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, …

How One Brand Hunts Cool Young Customers–And Captures Them

Hendrick’s Gin has found creative ways to fluently speak to hard-to-reach hipsters.<p>For two nights in October, an old-timey emporium suddenly popped up at the Cyclorama, a historic building in downtown Boston. Overnight Hendrick’s Gin created a magical world from scratch, inviting hundreds of …

Watch This Video Before You Start Freelancing

The idea of starting your own business may sound daunting, but the reality is that the economic downturn has forced a lot of Americans to start …

Employment

5 questions every freelancer should ask before the year ends

As the year winds down, it's a good time to re-evaluate your big picture strategy and make sure it's what's needed to make your business thrive. …

Here's How to Really Measure the ROI of Your Content-Marketing Strategy

This story originally appeared on Visual.ly<p>If you read the word “metrics” and feel a little intimidated, know that it’s completely normal to do so. Anytime the word is mentioned, it’s an indicator of a departure from the content creation mode, something that many people are more comfortable with …

Storytelling platform Maptia launches redesign to highlight visual experiences

Travelers have plenty of options for sharing photos, whether it's Facebook, Instagram, Flickr or another service, but few support storytelling in a …

A glimmer of hope for corals as baby reef-builders cope with acidifying oceans

Ocean acidification, which is a direct consequence of increased atmospheric carbon dioxide levels, is expected to have a deleterious effect on many …

Carbon Dioxide

How to Tell Your Brand Story to The World

Every good marketer will tell you that you need to have a persona, a value proposition, an understanding of your customer’s needs, and a process of selling. That’s just marketing common sense.<p>But what does all this mean? When you are attempting to establish a startup, grow a business, or simply …

How revamping traditions can facilitate success

Don't let past successes lull you into putting tradition before innovation.<p>Tradition is safe, easy and has brought your business success at some point. So why change it now?<p>All too often, the urge to uphold existing methods can be detrimental to a company's growth. Times change, and if you want …

How PR and SEO Work Together

SEO and PR, once upon a time, existed as two different entities and offered different digital marketing features. Today, you’ll witness that this isn’t any longer the case. Presently, SEO and PR now are working more closely together within a new integrated and evolved digital landscape. Murray …

The Hottest Personal Branding Trends That Will Impact Your Success In 2015

When Tom Peters coined the term “personal branding” in his prophetic article “The Brand Called You” in 1997, he was describing a world of work where employees think of themselves as brands and use all the same assets, resources and tools that corporate brands have to remain relevant and achieve …