Michael Michailidis

11 Flips | 2 Magazines | 117 Likes | 8 Following | 1 Follower | @NHLmichael | Keep up with Michael Michailidis on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Michael Michailidis”

4 Ways Your Mobile Marketing Needs To Change This Year

Google’s search technology is changing the way customers get information, and online marketers need to keep up.<p>With the launch of Hummingbird, Google’s new search algorithm, In 2013, the company proved beyond a shadow of a doubt that it hasn’t forgotten the all-important base of it’s business–its …

Three Long-Held Concepts Every Marketer Should Rethink

One of the strongest held beliefs among marketers is that brand plays an important—even crucial—role in consumer decision-making. But recent developments in consumer electronics should make us all stop and think. Consider two examples: Roku, a virtually unknown brand, captured significant market …

Research: Using a Smartphone After 9 pm Leaves Workers Disengaged

Smartphones are enormously valuable for helping people to fit work activity into times and places outside of the office. Now that workers are able to access email and websites at any time from almost any location, they can be responsive to professional demands in ways unimaginable just a few …

Yoplait Calls Out Chobani by Name in Greek Yogurt Taste Test Campaign

After struggling to gain share in the Greek yogurt segment, Yoplait is taking the gloves off with a new campaign that calls out category leader …

General Mills

When Marketing Is Strategy

It’s no secret that in many industries today, upstream activities—such as sourcing, production, and logistics—are being commoditized or outsourced, while downstream activities aimed at reducing customers’ costs and risks are emerging as the drivers of value creation and sources of competitive …

What’s the Endgame for Social Media?

Social media has come a long way. When my co-founder Steve and I originally pitched Hearsay Social to venture capital firms in Silicon Valley in 2009, many passed because they thought Facebook, Twitter, and LinkedIn were passing fads headed for the same fate as MySpace and Friendster. Today, 77% of …

Brands eye more ‘commercially astute’ young marketers

The two are looking to hire more graduates from non-marketing backgrounds with a strong commercial sense. It is hoped the move will increase the …

Virgin reduces broadband speed curbs

Rivals BT and Sky complained to the regulator about the ad (pictured below), challenging whether its “unlimited” claim was misleading because they …

Telecoms

Tiger Woods’ No.1 status will help ‘humanise’ his brand

The champion has replaced rival Rory Mcllroy at the top of the golfing ladder following his victory at the Arnold Palmer Invitational last night (25 …