Michael Michailidis

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4 Ways Your Mobile Marketing Needs To Change This Year

Google’s search technology is changing the way customers get information, and online marketers need to keep up.<p>With the launch of Hummingbird, Google’s new search algorithm, In 2013, the company proved beyond a shadow of a doubt that it hasn’t forgotten the all-important base of it’s business–its …

Marketing

Three Long-Held Concepts Every Marketer Should Rethink

One of the strongest held beliefs among marketers is that brand plays an important—even crucial—role in consumer decision-making. But recent developments in consumer electronics should make us all stop and think. Consider two examples: Roku, a virtually unknown brand, captured significant market …

Research: Using a Smartphone After 9 pm Leaves Workers Disengaged

Smartphones are enormously valuable for helping people to fit work activity into times and places outside of the office. Now that workers are able to access email and websites at any time from almost any location, they can be responsive to professional demands in ways unimaginable just a few …

Yoplait Calls Out Chobani by Name in Greek Yogurt Taste Test Campaign

After struggling to gain share in the Greek yogurt segment, Yoplait is taking the gloves off with a new campaign that calls out category leader …

When Marketing Is Strategy

It’s no secret that in many industries today, upstream activities—such as sourcing, production, and logistics—are being commoditized or outsourced, while downstream activities aimed at reducing customers’ costs and risks are emerging as the drivers of value creation and sources of competitive …

Thriving in an overconnected world

While email and mobile technology have greatly accelerated the way we do business, Leslie Pernow argues that the always "on" mentality can have a …

Innovation

What’s the Endgame for Social Media?

Social media has come a long way. When my co-founder Steve and I originally pitched Hearsay Social to venture capital firms in Silicon Valley in 2009, many passed because they thought Facebook, Twitter, and LinkedIn were passing fads headed for the same fate as MySpace and Friendster. Today, 77% of …

Brands eye more ‘commercially astute’ young marketers

en_GB<p>article<p>Mondelez International and Mars are increasing the number of places they offer business studies graduates on their graduate recruitment …

Virgin reduces broadband speed curbs

en_GB<p>article<p>A Virgin Media website ad for its “unlimited” and “no caps” broadband service has has been banned by the advertising regulator for being …

Tiger Woods’ No.1 status will help ‘humanise’ his brand

en_GB<p>article<p>Tiger Woods’ return to the top of the world rankings for the first time since 2010 is a “milestone” in the push to rehabilitate his …