MARKETING AND SCIENCE

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6 Things Great Speakers Always Do: A TEDx Organizer Shares the Secrets of Becoming a TEDx Speaker

Tips from TEDx Executive Producer Tricia Brouk for how to become a better speaker... and how you can someday give your own TED Talk.<p>We all want to be better speakers. Maybe, in our secret heart of hearts, we'd like to give a TED Talk. Maybe we'd like to be a TEDx speaker.<p>So I asked an expert for …

Public Speaking

When Presenting, Speak Slowly and Use Simple Words

You might have a great idea or exciting results to share, but if you don’t deliver your message with confidence, it will fall flat. To look confident when you’re speaking to an audience, pace your talking speed. Speak a little slower than you think you need to. Pay particular attention to speed if …

Public Speaking

Want To Be A More Confident Speaker? Tell A Story

You might get stage fright when you have to present, but chances are you’re already a natural storyteller.<p>Don’t like public speaking or giving presentations? You’re not alone–most people don’t. We’re fighting our primeval fear of ostracism whenever we stand up and begin to regale an audience. But …

Four Public Speaking Myths To Stop Believing (And Tips From Actors To Use Instead)

The thought of having to get up in front of a large group and speak or present can create a lot of fear and anxiety. But as a leader, it’s important to be a great communicator and an effective, engaging presenter.<p>Unfortunately, popular wisdom on this subject, though well-meaning, doesn’t seem to …

Estrategias de experiential marketing para vender más

Cuando una marca, especialmente una tienda minorista, se fija como objetivo sorprender al consumidor en el punto de venta quiero considerar …

A Low-Stakes Public Speaking Exercise

So in the midst of a particularly raucous Academic Decathlon impromptu speech practice, I decided that this might be a great activity for letting my …

Public Speaking

What makes a great speech?

ABC RN<p>What makes a great speech?<p>This resource is a primary (&/or) secondary educational audio recording from ABC Splash.<p>Did you know that making a …

Public Speaking

APLICACIONES DE REALIDAD VIRTUAL PARA EL MARKETING EXPERIENCIAL

La realidad virtual está concebida como un entorno generado mediante tecnología de informática para crear en el usuario una sensación de inmersión …

The Experience Economy

Goods and services are no longer enough…the greatest opportunity for value creation resides in staging experiences.

Hoe ‘echte’ merken zich manifesteren in een ‘onechte’ werkelijkheid

<b>Andy Mosmans</b> <b>kwam onlangs met de stelling ‘</b><b>merken bestaan niet</b><b>’ met als ondertitel: het zijn ‘hardwired’ associatienetwerken in het brein. Kort</b> …

9 Experiential Marketing Examples: How to Attract Customers with Interactive Experiences

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product.A few …

Marketing

7 Ways to Create a Killer Marketing Video (Infographic)

Here's how your business can use video to better engage your audience and tell your brand's story.<p>Video content is in more demand than ever right now, with 43 percent of consumers wanting to see more videos from marketers. Statistics have also shown that focusing on video content has huge benefits …

Marketing

Why Strong Brands Are Emotional Not Transactional

Transactional brands offer the right product at the right price at the right time. They launch ad campaigns that capture the audience’s attention. …

Marketing

Reach out: How to use experiential marketing to build your brand

Connecting with your consumers is paramount when it comes to standing out as a brand.<p>Take notes from Pineapple Collective on experiential marketing, …

How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy

Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, …

Marketing

5 Cracking Easter Marketing Campaigns

1. Cadbury’s – Loch Ness Monster Stunt<p>Cadbury’s is synonymous with Easter and dominates the market, selling one in three of every eggs sold. In 2016, …

Loch Ness

The art of window display

How I Survived a Public Speaking Nightmare in 5.5 Steps

When disaster strikes moments before your big presentation, here's the survival guide.<p>It was a Tuesday. I was hired to give a 90 minute keynote for 350 people at a sales kickoff. Sound check was scheduled for 7 a.m., and at 9 a.m. I'd take the stage. However, within moments of turning off the hotel …

Public Speaking

A step-by-step guide to influencer marketing

Walk into nearly any marketing meeting, and you’ll probably to hear a reference to “influencers.”<p>Many marketers want to know: How can we get social …

SEO Tutorial That You Have Been Waiting For - The guide to be #1 on Google

<b>Looking for an in-depth SEO tutorial that explains in simple terms what it takes to rank on Google?</b><p>Look no further. This is the one.<p>This post aims to …

Internet Marketing

5 Expert Tips for Getting Over Your Fear of Public Speaking

Whether you’re giving a toast at your BFF’s wedding or prepping for a mega important creative presentation at your day job, having a bad case of stage fright can rattle even the most prepared public speaker. Since we usually can’t avoid speaking in public, we thought we would ask the experts how …

Do This in Your Next Job Interview to Sound More Intelligent and Project Confidence

What to do during a high-stakes interview, meeting, or presentation.<p>Your hands get sweaty. Your heart starts beating faster. Fortunately, if you're presenting onstage or even meeting face-to-face, no one can really tell.<p>The real dead giveaway you're nervous? You start using filler words like "so," …

Public Speaking

How to add humor to your speech—without being a comedian

<i>(Editor's note: This was one of the top viewed stories of 2015. We're rerunning it as part of a look back at the articles that captivated our readers</i> …

The Shopper's Brain: What Neuroscience Can Teach Us About Customer Behavior

Certain products may not be available in all states.<br>Certain business loan products are made available through Retail Capital LLC, a licensed …

Download The Google Analytics Implementation Checklist

Something free and useful. <i>A Google Analytics Implementation Checklist to download for free.</i> Download it, print it and follow the steps in this …

SEO Underused, Social Media Still Too Complicated For Small Businesses

Only 17% of small business owners will invest in search engine optimization (SEO) in 2017, 26% admit to having a Web site with only one page, and 43% …

Small Business

¡Guía completa de posicionamiento SEO Internacional con SEMrush!

¿Eres un negocio multinacional? ¿Contemplas una adecuada estrategia de posicionamiento SEO internacional?<p>¿Está operando tu negocio en dos o más …

SEO tips for small businesses

For SME owners who are not technologically inclined, search engine optimisation can be daunting – go for quality over quantity, advise these experts.<p>Your website may be the slickest, most beautifully-designed thing in the world, but without a strong approach to search engine optimisation (SEO), …