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Alibaba transforms ecommerce into entertainment as it repositions the company as an economy

Ecommerce giant Alibaba is undertaking aggressive expansion plans as it powers ahead on its globalisation strategy, but can it really become a global …

15 Mobile-First Advertising Strategies For Today's Digital Marketers

With smartphones in the pockets of three-quarters of the American population, it makes sense that brands are focusing their efforts on reaching their audience via mobile devices. According to the Wall Street Journal, more than half of all digital advertising is now mobile: Marketers spent $36.6 …

Digital Advertising

9 Ways to Include Bots in Your Digital Marketing Strategy

Sometimes when I talk about ecommerce marketing, I hear someone say it.“I’m surprised robots haven’t replaced all of us yet.”People say it all the …