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‘So much of it is a con’: Confessions of a veteran ad tech developer

Programmatic has been extolled for its efficiency, but for the latest in our anonymous Confessions series, we talked to a skeptical digital industry …

Advertising Industry

Day in the life: How BuzzFeed’s Craig Silverman debunks fake news

Craig Silverman has been studying fake news for years, but things really started snowballing in the months leading up to the presidential election, …

Journalism

The New York Times wants to save itself by becoming like Netflix

Wired contributor Gabriel Snyder says it’s all about one big subscription now.<p>You probably know someone who makes sniping remarks like: Old media is dying! They were too stupid to notice the internet! They’re snobs and stuck in the past!<p>The real story is much more complicated, journalist Gabriel …

Join NASA's hunt for undiscovered planets

There's nothing like a little after-lunch planet-hunting, and if you have some time to spare, NASA could use your help. The agency has launched a Zooniverse website called Backyard Worlds: Planet Nine, where anyone can join in the search for undiscovered planets.<p>It's not as glamorous as piloting a …

Undiscovered

Newspapers aim to ride 'Trump Bump' to reach readers, advertisers | Reuters

NEW YORK (Reuters) - The Trump administration’s combative view of traditional news media as the “opposition party” and “fake news” is turning out to be the best hope in 2017 for newspapers struggling to attract more digital readers and advertisers.<p>The New York Times (NYT.N), the Financial Times, …

Donald Trump

SEO Strategy in 2017: What's Most Important?

Don't trust what you've heard -- links are still king when it comes to search engine optimization.<p>3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Everyone wants to get a high click-through rate and a good spot in Google's search algorithm. But, when it is generally accepted …

Marketing

Bisping opens as betting favorite to be GSP’s next UFC opponent

It didn’t take long for the betting world to weigh-in on the Georges St-Pierre sweepstakes.<p>Following news reported Wednesday by MMA Fighting that …

Martial Arts