New Breed

495 Flips | 1 Magazine | 38 Followers | @NBM71oh | Keep up with New Breed on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “New Breed”

3 Easy Calculations For Measuring Your Content Marketing ROI

Content marketing is king when it comes to driving traffic and sales. But do you know how to track and measure the ROI of your efforts? If you’re like most marketers or business owners, this is probably a struggle. According to the 2015 B2B Content Marketing report, only 21% of marketers say they …

6 Psychology-Backed Playlists for Improving Your Productivity

Playlist

Why the Next Big Thing in Fashion Is Happening in Brooklyn

New York City's garment district was left for dead, until one fashion designer decided she'd reboot the entire manufacturing industry.<p>The stretch of Third Avenue in Brooklyn, New York, that runs for several miles underneath the Gowanus Expressway has the ambience of a hangover. It's one of those …

Los Angeles

How Developers Stop Learning: Rise of the Expert Beginner

Beyond the Dead Sea: When Good Software Groups Go Bad<p>I recently posted what turned out to be a pretty popular post called “How to Keep Your Best …

Arrested Development

INBOUND Bold Talks: Orlando Scampington "The Pillars of C.L.A.M."

Hire the Right Type of VP Marketing -- Or You'll Just End Up With a Bunch of Blue Pens with Your Logo On Them

Apologies to all those to whom this is already well known. <b>But, I know many of you have never hired a head of marketing before.</b> And as soon as you get …

Marketing

5 Properties You Must Use for Marketing and Sales Alignment

It has never been more important for marketing and sales teams to be aligned, but making this alignment a reality among people, processes and …

Jay Simons, President at Atlassian

Atlassian

How to use contact property groups

The Contact Properties feature is divided into several different property groups to help you organize information about your contacts and fields on …

ComScore: Bing passes 20% search share in the U.S. for the first time

ComScore released its U.S. desktop search share report for March today. For the first time, Microsoft’s Bing has passed the 20 percent mark of search usership.<p>As you can see in the chart below, both Google and Yahoo slipped 0.1 percentage points while Bing managed to squeeze out a 0.3 percentage …

How do I personalize the From name and address in an email?

Set personalization tokens to customize the From name and email address for your emails sent from HubSpot.

Ghosts in the River: Touring the Site of the Eastland Disaster

On a small stretch of the Chicago River between Clark and LaSalle Streets, 844 people perished in a matter of minutes. They were passengers aboard …

Free Download: Inbound Marketing Kit

Learn how to master inbound marketing with this free kit. Includes an interactive presentation, full report, on-demand webinar, and ebook

The Ultimate Cohort Analysis Cheat Sheet

Presenting: The Ultimate Cohort Analysis Cheat Sheet<p>A perfect resource for the following information:<p><b>What is a Cohort Analysis?</b>• <b><br>Why are they</b> …

12 Marketing Job Descriptions to Recruit and Hire an All-Star Team [Free Templates]

7 B2B Sales & Marketing Blogs We Love

Startup Secrets: Go to Market Tactics - HubSpot Case w/ Mike Volpe

#now, #next, #later: Roadmaps without the Drudgery

A deceptively simple process for prioritizing projects that won’t cause a revolt.<p><i>By Noah Weiss, SVP Product at Foursquare</i><p>Whiteboards, sticky notes, …

Product Management

6 Ways B2B Marketers Use Their CRM To Achieve Dramatic Growth

How to improve the performance of your marketing channels with customer and revenue data found inside your CRM.

How HubSpot Runs Its Marketing Team [Inside Look]

Startup Metrics for Pirates

This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)

MaRS Best Practices Series - SaaS Math

Building a Sales and Marketing Machine

How To Use An Apostrophe

Exploding Kittens

Audiobook + Charts / Sketches

<b>How To Buy The Audiobook</b><p>Buy it on 1) Amazon.com / Audible.com or 2) iTunes:<p>Bookmark this page to reference the charts and sketches (being updated …

State of SaaS 2014 and its Challenges

<b> Saas State of the Industry Presentation At Small Business Summit 2014 by Bjoern Lasse Herrmann from Compass</b> from <b>Bjoern Lasse Herrmann</b><i>by Bjoern Lasse</i> …

SaaS Economics – Part 1: The SaaS Cash Flow Trough

• 389shares<p>This post provides SaaS entrepreneurs with an Excel spreadsheet model and graphs that show the cash flow trough that happens to SaaS, or …

Product Management

Customer Acquisition: Maximizing your Funnel

• 600shares<p>This blog post focuses on how B2B companies can optimize their customer acquisition funnels using a customer-centric methodology to analyze …

Marketing