MzTaria

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Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>Q: If I have to choose between Facebook, Instagram and Twitter, which one is the most effective for mobile marketing?</b> <i><br>-Khairul Azmiar<br>Malyasia</i><p><b>A:</b> The social ecosystem is steadily growing, which means marketers must be more strategic than …

Social Media

Student Raises $15K on Kickstarter Without Spending a Dime

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ideas can come easily, but the hard part is finding the money to actually turn them into products. Getting an investor pre-revenue is like winning the lottery. You could ask family and friends to pool money, but then your investors become …

Ignore the Advice of These 3 People

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Everyone has one and wishes they didn’t: the unwanted advice-giver who loves to stick his nose where it doesn’t belong and offer his unsolicited opinion. Whether he’s a successful CEO or your brother-in-law, he seems to pop up just when …

Calling All Dreamers: Disney Is Launching a Startup Accelerator Program

Beginning this summer at The Walt Disney Company, it’s a small (business) world, after all.<p>In keeping with its commitment to innovative technology and visionary works, the company will sponsor 10 startups for a three-month mentorship program, whereby participants will receive $120,000 in investment …

Startups

Entrepreneur Gary Vaynerchuk Launches Seed Fund for Startups

Outspoken serial entrepreneur, angel investor and author Gary Vaynerchuk has launched a $25 million seed fund for startups. It will be called Vayner/RSE.<p>Vaynerchuk announced the fund's launch yesterday on Twitter. Vayner/RSE won't be a “pure investment play” but will focus on operating and …

This Is How Small Businesses Are Using Social Media

The roughly 1.3 million small and medium businesses (SMBs) in North America generate a gobstopping $5.5 trillion in annual revenue. And according to a new study conducted by LinkedIn, social media is increasingly becoming the vital axis upon which this community turns.<p>LinkedIn partnered with market …

Turn Passion Into Profits? Oprah, Seinfeld and Branson Certainly Did.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The old ways of doing business are changing. People are evolving and the way they want to do business is evolving, too. While you may not love every aspect of doing business, you absolutely need to love what you do overall.<p>“Turn your …

Jerry Seinfeld

Your Subscription Service, Just More Successful

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Subscription services are the latest ecommerce trend, with a business to match every hobby and interest. KnitCrate tapped into the movement with its 2012 launch. With no paid advertising, the two-person team of Joe and Andrea Raetzer …

Social Media

7 Deadly Sins Businesses Make With Their Reputation

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Think just hatching a Twitter account will catapult your company to the top of everyone's mind? Or your sporadic Facebook posts will bring your brand's reputation to the next level? Try again.<p>The web is littered with good companies that …

Coca-Cola

5 Tips for Making It as a Bootstrapped Company

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With the rise of accelerators and incubators, the increase of outside investor options and the constant coverage of funding news, the prestige of seed capital has many entrepreneurs focused on wooing investors rather than developing their …

No More Missed Connections: Virgin Unveils First-Ever Airborne Social Network

Business travelers are all too familiar with the serendipitous connections that so frequently -- and fruitfully -- arise among neighboring passengers in the air.<p>Seeking to enhance these dynamics, Virgin America has unveiled what it’s calling the first airline social network in collaboration with …

Virgin America

8 Ways to Make Reporters Fall In Love With Your Startup

This story originally appeared on PR Daily<p>Much has been written about the strained relationship between reporters and PR practitioners, so the question is: How can we show reporters we love them and, in turn, help them fall in love with us?<p>Here are some ways to make them feel special:<p><b>1. Offer</b> …

Public Relations

5 Rules for Texting Anyone You Do Business With

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Walk into any boardroom two minutes before a meeting and you’ll find the same scenario: a table full of executives checking their phones with their heads bowed in the “smartphone prayer.”<p>Text messaging is the fastest way to communicate in …

Text Messaging

5 Simple Steps to Building Your Business Online and Getting Millions of Visitors

This story originally appeared on Lewis Howes<p>Want to live the ultimate lifestyle, work from anywhere and be the main authority in your industry?<p>Look no further than the master of online psychology, Derek Halpern, for your answers.<p>Those who want to “live the dream” have a hard time doing it when …

How Do I Build a Business Plan? (Infographic)

You have a powerful idea for the next big thing, but before you sell it to anyone, you have to get it all down on paper. It’s time to make a business plan.<p>How do you know if you’re headed in the right direction? Washington State University created an infographic that provides 10 guidelines to help …

It's Time to Beef Up Your 'About' Page

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Your “About” page is likely one of the most visited pieces of content on your website. And yet I’m willing to bet that instead of crafting this important page with the care it deserves, plenty of you reading this article simply coughed up …

The Secret to Hitting Startup Gold Twice

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I can't speak for other entrepreneurs, but for me there were few challenges more daunting than leaving my first major success. I had been working as the VP of marketing at Mint when we were acquired by Intuit, a software company focusing …

Entrepreneurship

5 Steps to Build a Creative Business from Scratch

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Any economist will tell you that the creative sector is a leading component of worldwide economic growth, employment and trade. Over the last decade, there has been a significant shift from individuals choosing to work in traditional …

Social Media

25 Ways to Make Your First Online Sale

This story originally appeared on KISSmetrics<p>As an online merchant, making your first sale is as symbolic as it is necessary.<p>Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your …

Marketing

Instagram's 5 Tips for Better Marketing -- With Pictures

Instagram is beginning to view its community of rich images and captivating videos through a decidedly business-friendly filter.<p>On its Instagram for Business blog, the company unveiled new research about how some of the most successful brands -- Ben & Jerry’s, Disneyland and Patagonia, among them …

Avoiding Second-Hand Stress

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Do you speed into the office like a tornado whizzing between your Blackberry and iPad? Do you check email while in a meeting, giving the impression that you’re simply too busy to focus on one thing at a time? This frenzied behavior may be …

The Secret Entrepreneurial Lessons of a Liberal Arts Education

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Despite reports that liberal arts colleges and universities are failing to prepare students for careers, entrepreneurial students can leverage a liberal arts education to learn the skills to create high paying jobs and transform …

Entrepreneurship

POLL: Would You Buy Entrepreneur Barbie, or Is She Hardly a Good Example?

Will entrepreneurs be scrambling to buy the new entrepreneur Barbie? You tell us.<p>This week, Mattel announced that "entrepreneur" would be Barbie’s career of the year. In the past, Barbie has gone into space, worked at McDonald’s and walked dogs. However, this is the first time Barbie has taken on …

Entrepreneurship

Startup Life Driving You Crazy? Here Are 3 Ways to Recharge.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Many aspire to move away from the monotony and confines of a <i>normal</i> job and embrace the Wild West of entrepreneurship.<p>Taking that leap and launching Hukkster is undeniably one of the best decisions we’ve ever made. While entrepreneurship …

Entrepreneurship

10 Questions to Ask When Collecting Customer Data

When your customers disclose their personal and financial information to you, they’re taking a leap of faith that you won’t lose, abuse or otherwise mess with it -- accidentally or not. Your customers don’t want you to spam them every two minutes, hawk their info to third parties or, worse, expose …