Lisa Hollenbach

395 Flips | 22 Magazines | 13 Followers | @MrsHollenbach | Keep up with Lisa Hollenbach on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lisa Hollenbach”

Walt Disney's Storytelling Secrets - Storytelling School

Why storytelling matters | Garr Reynolds | TEDxKyoto

Andrew Stanton: The clues to a great story

Seven Ways to Leverage Visual Storytelling in Your Marketing

Our attention span as humans is decreasing each year. It’s now shorter than the ordinary goldfish. Depending on the source our attention span is roughly between 2.5 seconds and 6.5 seconds. For an average goldfish it’s 9 seconds.<p>We are visual beings. Ninety percent of what’s communicated to our …

Steller Brings Pro Design Sensibility to Easy Storytelling App

One way imaging apps differentiate themselves is how they segment and target their audience. Steller, which is releasing a major update to its iOS app today, views its users as mobile storytellers specializing in short, multi-page artistic tales that make primary use of images, video and text.<p>With …

Meet 'the new Steller' as the popular storytelling app gets a design overhaul

Steller, the popular iOS application that touts itself as “the Squarespace for storytelling,” has received a major update bringing a design overhaul …

Apps

Susan Sontag on Storytelling, What It Means to Be a Moral Human Being, and Her Piercing Advice to Writers

“Love words, agonize over sentences. And pay attention to the world.”<p><b>Susan Sontag</b> (January 16, 1933–December 28, 2004) spent a lifetime contemplating the role of writing in both the inner world of the writer and outer universe of readers, which we call culture — from her prolific essays and talks …

Literature

Slate, Adobe’s visual storytelling app, now available on the Web

<b>Update on March 15, 2016:</b> Slate has been updated to version 1.3 for both iPad and Web versions. The new features include video importing from …

Adobe Slate for iPad Brings Storytelling Skills to the Masses

Adobe has gotten into the habit of segmenting its mobile iPad apps to serve both specific and disparate audiences. And in keeping with that emerging tradition, the company today released Adobe Slate, an iPad app for iPad, a free consumer app that lets a range of business and educational users …

Adobe’s Slate Is A Visual Storytelling App For The iPad

With Slate, Adobe is launching a new text- and photo-centric storytelling app for the iPad today.<p>About a year ago, Adobe launched Voice, its first standalone storytelling app that lets users record their own stories and then illustrate them with images (the Voice app is also getting an update …

Adobe

From Homer To J.K. Rowling: The World’s Greatest Storytellers, Visualized

“Storytelling” has become a buzzword in boardrooms of late–the term has come to refer to a branding strategy as companies seek to use compelling narratives to captivate consumers. But before it became an overused bit of business jargon, storytelling was the job of authors, poets, playwrights, and …

Books

What Storytelling Is And Is Not

<i>This is the first of a two-part post on storytelling — what it is and is not.</i><p>Connecting with another person is one of the highest forms of social being for humans. At the heart of it is good storytelling. When I’m telling you a story, and you’re engaged in it, you match your brain waves to mine. If …

From Bedtime to the Boardroom: Why Storytelling Matters in Business

8 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>This story appears in the April 2015 issue of <i>Entrepreneur</i>. Subscribe »<p>It’s one of the biggest buzzwords in business—<b>storytelling</b>—and it’s how savvy companies are satisfying the public’s never-ending hunger for content. With …

grilled cheese

What are keys to good startup storytelling?

<i>This is an excerpt from Storytelling for Startups by Mark Evans. The book is published by 2015 © Doris Chung Publisher Production Solutions and is available</i> here<i>.</i><p>Story-driven marketing comes down to a few key ingredients.<p><b>1. Being customer-centric:</b> Many startups fail at storytelling because they …

Startups

Did Fire Spark Storytelling?

How many of us have wondered, to paraphrase Ursula Le Guin, why we huddle about the campfire? A recent study poses an answer to this question by looking at what hunter-gatherers talk about as they sit around the fire at night. The question isn't so much <i>why</i> we sit around the fire, but <i>how</i> the ability …

2 must-see digital storytelling projects

Yesterday I found this interesting Mashable article about digital storytelling. The article featured four projects, two of which really struck my …

Digital Storytelling

Future of StoryTelling 2015 Summit

There is a reawakening in storytelling and Charlie Melcher has been observing it for years. Melcher, founder of the Future of StoryTelling (FoST) summit and content platform, gathers some of the greatest minds in media, technology and communication annually to dig further into these observations. …

Will Wright Unveils Thred, A Mobile Storytelling Tool For Visual Culture Vultures

The legendary game designer (and brain behind SimCity, The Sims, and Spore) has made an iPhone app that you have to use to understand.<p>The first thing you need to know about Thred is that it’s a storytelling app created by Will Wright, the legendary video game designer and brain behind <i>SimCity</i>, <i>The</i> …

Ray Bradbury on Storytelling, Friendship, and Why He Never Learned to Drive: A Lost Vintage Interview, Found and Animated

“You write to please yourself. You write for the joy of writing. And then your public reads you and it begins to gather around.”<p>In the fall of 2012, Lisa Potts discovered a cassette tape behind her dresser. On it was a long-lost interview she had conducted with <b>Ray Bradbury</b> (August 22, 1920–June 5, …

Literature

The Secrets Of Great Storytelling

I worked with a great team of people involved in teaching K – 12 students last week, and it was an honor to coach them because of the important work they’re doing. When our society gives teachers the material rewards they deserve for what they do, they we will demonstrate that we really do care …

8 Ways to Become a Better Storyteller Through Social Media

While social media platforms have afforded us convenience in the line of communication, storytelling remains one of the most powerful tools to engage …

Social Media

Why Create a Culture of Storytelling?

Unless you've been living in solitary confinement for the past few years, chances are good that you are a member of some kind of organization or community -- a gathering of people who have come together in service to a common goal. Whether it's a Fortune 500 company, non-profit, or softball team, …

Seven Strategies for Humanizing Brand Storytelling

Prior to the emergence of social networks, brand storytelling would typically unfold as a controlled narrative told from the perspective and interests of the business. Traditional media such as TV and print brought such brand stories to life and distinct traditions formed in how these stories were …

Pixar’s 22 rules of storytelling adapted for UX — because both are about creating great…

Pixar’s 22 rules of storytelling adapted for UX — because both are about creating great experiences.<p>By Valeria Spirovski<p>In 2011 Emma Coats, a former …

a massive collaborative storytelling experiment

Lee Quinones: The NYC Graffiti Train Storyteller Tells His Own Story

<b>Never Seen Notebook Drawings and Recent Paintings Span 1975-2015</b><p>"It was an identity crisis for youth in NYC in the 1970s," explains Lee Quinones, the whole subway car "bomber" who claims the mantel of aerosol story teller for NYC's rolling gallery of public art during that nearly dystopian decade. …

Why Storytelling Is Essential for Success

"Let me tell you a story." These are magical words. They inspire people to pay attention and to relax a bit, leaning into the prospect of being entertained.<p>I love to tell stories, whether it's something silly like bowling a strike and then, immediately after, a gutter ball in a recent contest (in …