Pedro Santo Cochofel

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Naming Your Business? Read this First.

The first thing to think about when naming your business might surprise you. It’s your company’s story.<p>Don’t worry about something hip or impressive, or even something that will work for your domain name, advises Melanie Spring, founder of the Washington, D.C.-based marketing company Sisarina. She …

Entrepreneurship as the Hero's Journey

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurship is a path, a lifestyle and ultimately a journey. You begin, face have challenges and, eventually through struggle and hard work, you succeed. Whether you’re about to begin your path, or are perhaps floundering in the dark …

Success Secrets From Papa John: The Entrepreneur Behind a Billion-Dollar Business Who Started Out as a Dishwasher

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs make plenty of mistakes, particularly when first starting out. John Schnatter is no exception, although he learned at least one major lesson well before he built global pizza franchise Papa John's: Hiring the best people …

How One Startup Is Changing the Vacation Tour Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to vacation planning, booking your flight, hotel and rental car can be taken care of in just a few minutes in front of your computer. Researching and booking all the fun stuff you’re going to do on that trip, however, gets a …

What to Expect When You're CEO of a Successful Startup

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Leading a startup is analogous to being a first-time parent. You can read books and articles, you can talk to others that have been through it, but no one can ever fully determine what it’s like until he or she experiences it first-hand. …

4 Tips for Attracting That Bit of Luck Every Entrepreneur Needs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Sometimes, as the adage advises sagely, a little luck is the best plan. Here are four things you can do to increase the likelihood that good things will come your way. Each one is designed to put you in a better position to advance toward …

5 Unusual Ways to Start Working Smarter, Not Harder

This story originally appeared on Buffer<p>One of the things I love about the culture at Buffer is the emphasis on working smarter, not harder. Our team is all about getting plenty of sleep, exercise and recreation time so that our time spent working is as productive as it can be.<p>Working harder can be …

How to Grow Your Career with Booze, Vacations and Fine Restaurants

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>All professionals need to continue to invest in themselves but many are on budgets too tight to afford more traditional education. Their student loans already can't be justified. Since there is no rule that professional development cannot …

The Entrepreneur's Secret Handbook of the Favor Economy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most of us associate the word <i>currency</i> with money. But informal nonmonetary currencies are still flourishing. Exchanges of this kind have taken place for centuries. Probably most cultures across the globe incorporate favor exchange in …

3 Historical Habits That Improve Modern Entrepreneurs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most entrepreneurs are all about tech. Gadgets, gear and advances in technology make you faster, more productive and better performing than ever before in history.<p>Yet, moving at the speed of today’s fast-paced world can have other …

5 Things to Consider When Hiring Friends

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We’ve all seen the boundaries between our personal and business lives all but disintegrate. More and more, we’re becoming friends with coworkers. But what about employees and bosses? Should they be friends?<p>Over the years I’ve had loads of …

When Setting Prices, Ignore Your Gut and Pay Attention to Big Data

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Joseph Schumpeter, a giant of economics, wrote brilliantly on the subject of price (“Price equilibrium in the circular flow is displaced by an analysis of prices in motion”). But if you lead business-to-business (B2B) sales teams, or …

5 Ways to Adapt to the Overworked Entrepreneurial Lifestyle

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>An entrepreneur is someone who works 23 hours a day for themselves to avoid working one hour a day for someone else.<p>If you’re working for yourself, you know that this is one of those jokes that we all laugh at, and shake our heads over, …

50 Signs You Need to Start Your Own Business

Entrepreneur and Connector<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’re sitting at your desk, daydreaming to start your own business, this is the article for you.<p>You already know that launching a company can be an intimidating process requiring tons of hard work. But the …

9 'Mindsets' You Need to Switch From Employee to Entrepreneur

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Mindset is probably the major determinant of success in pretty much every walk of life. In other words, the thinking patterns you habitually adopt largely govern the results you achieve.<p>But different circumstances and situations require …

17 Websites That Will Make You Smarter

This story originally appeared on Business Insider<p>Tired of wasting your time watching cat videos or scrolling through your Facebook newsfeed? Want to be more productive next time you go online?<p>Here's a list of websites that will actually make you smarter:<p><b>1. Digital Photography School —</b> Read through …

10 Things You Must Do to Grow Your Online Business in the First Year

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Business forecasts indicate that ecommerce is exploding, which means now is the perfect time for startups to firmly establish their online stores. There are numerous tactics for nurturing a new online business. If you're just getting …