Kate Smith Shanahan

48 Flips | 3 Magazines | 11 Likes | 1 Following | @Mothersonth4dr3 | Keep up with Kate Smith Shanahan on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kate Smith Shanahan”

How To Rank Number One On Google

Every business and website owner dreams of ranking number one on Google. The reasons are clear: reaching that top spot (or even one of the top three spots) would mean increased traffic to your site, visibility and the potential for sales to catapult your business ahead of the …

SEO

LinkedIn Just Stole an Idea From Facebook - And it's Tremendous

LinkedIn recently released new tool that makes it far easier to hyper-focus and customize your marketing approach on the platform.<p>LinkedIn just channeled its inner Facebook, making a move to leverage more of its users' personal data so marketers can connect and engage in a more personalized fashion.<p>…

Marketing

9 Free Analytic Tools to Measure Your Content Effectiveness

Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which …

Think Like a Publisher: Best Practices in Brand Journalism

Starbucks recently announced that it is launching a new media company that will produce long-form TV and film documentaries exploring social issues …

Why Do I Need Personas in My Content Marketing Strategy?

When presenting Content Marketing or Agile Marketing topics to marketing associations, I often ask two questions. The first question is, “How many …

Marketing

Facebook now serves up 4 billion video views a day

In its first quarter earnings call Wednesday, Facebook CEO and cofounder Mark Zuckerberg revealed that the social network now serves more than four …

The 6 Top Content Marketing Mistakes

If you have a website or a blog, you engage in content marketing every time you publish a page or post – whether you realize it or not.<p>As the …

Bloomberg’s New Publishing Platform Is ‘Like Tinder for Video’

Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first …

Advertising

Using website data to uncover golden content opportunities

The success of your marketing depends on your ability to highlight and capitalise on untapped opportunities. This applies across all areas of digital …

4 Quick Tools to Help an Audience Share Your Content

As social channels gain traction in search marketing, the need to create content that people <i>want</i> to share becomes crucial to an inbound campaign. A …

Reddit launches video division to create original content

Reddit has become the latest social platform to make a big investment in video. The company announced the creation of a new division to create …

Medium, the publishing platform started by one of Twitter's cofounders, is gutting some of its most popular sites

Two weeks ago, publishing platform Medium — which has become known for tech and culture blogs like Matter, Backchannel, The Nib, and The Message — announced a change in its direction.<p>Medium now wants to become more of a social network rather than a publishing platform. But this comes at a great …

The science behind viral content

For digital marketers and online content providers, creating viral content is the ultimate win. When a single piece of content gets 100,000 views, that’s 100,000 potential converts for your brand. Sounds impossible? Other people do it, and you can too – the key is to understand the science behind …

Why BuzzFeed Shouldn’t Blow Your Marketing Mind

“Roll up! Roll up! Ladies and gentlemen, prepare to be amazed! In this tent is something truly horrifying. Gentlemen will shudder. Ladies will swoon. …

Brands Are About to Find Out How Powerful GoPro Videos Can Be

Spellbinding scenes captured by adventure seekers and even wildlife made GoPro the hottest video camera around. And now, the company wants to give …

Advertising

10 Newsletters Every Content Marketer Should Subscribe To

According to Chartbeat, over 92,000 articles are published every day on the Internet. That’s a lot of clutter to sort through, but luckily there are …

Marketing

How To Plan + Build A Successful Content Marketing Strategy

Did you know that every day on the internet:<p>There are 4.75 billion pieces of content shared<br>• There are 1.8 billion photos uploaded<br>• There are 700 million …

Marketing

How Google defines ‘quality content’

<b>Google is increasingly valuing ‘quality content’ when it comes to search rankings, according to a</b><b> new report.</b><br>This isn’t exactly news to most …

The Heightened Backlash Against Native Advertising

Native ads are billed as an effective content marketing solution in an ad-hating, ad-blocker loving world. But native content that masquerades as …

Data Is the Next Big Thing in Content Marketing

The diminishing effectiveness of conventional advertising and the rise of social media have led more and more brands to embrace content marketing. More and more companies are seeing themselves not just as advertisers, but as publishers, launching digital newsrooms, podcasts, and other forms of …

Marketing

How filmmaking in Denmark is bringing academic insight into storytelling

Copenhagen-based producer Jesper Jack is making films and telling stories in a new way – coupling academics with documentary makers

9 Essential Content Marketing Apps That Will Grow Your Blog Traffic

If you want to grow your blog traffic, you have to fully embrace content marketing. You can achieve tremendous success in your business if you …

5 Types of Interactive Content to Supercharge Your Content Marketing

Static content overload.<p>From blog posts to white papers, presentations, case studies, and podcasts.<p>It hits us from all angles – <i>at an increasingly</i> …

3 Marketing Metrics for Savvy Content Marketers

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success.Metrics are what businesses …

Using SEO To Maximize Your Content Marketing Strategy

The panda is watching.<p>When it comes to a Google search – a whole lot of factors play a part in where you turn up.<p>But thanks to the 2011 Panda Updates …

The dos and don'ts of content marketing – from the experts

How do you attract new customers, and what makes a video fly or fail? During our live Q&A on content marketing, our panel shared their expert advice<p>Would you like to boost your business blog or experiment with online video? Content marketing – from online tutorials to an active Twitter feed – is an …

Marketing

13 Stats That Should Thrill CMOs

Even though I get paid to work with words, I love numbers. When I was a full-time freelance writer, my favorite assignments were short articles for</i> …

Marketing

6 ways content marketing will change in 2016

Prev.<p>[Title for Previous Page]<p>Next<p>[Title for Next Page]<p>December 03, 2015<p>VIEW SINGLE PAGE<p>Even though content marketing is a relatively young …

Content Marketers Should Find Spokespeople Outside the C-Suite

The use of content marketing has grown exponentially in recent years, and in 2015, Content Marketing Institute found that 88% of B2B marketers are now using content marketing. A lot of these efforts have focused on positioning senior executives as thought leaders, but limiting yourself to content …

Marketing

4 Things World Class Content Marketers Do Every Time They Create Content

Content is by far the most valuable asset businesses can use, to not only engage and inform customers, but to increase traffic to their website and …