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Here’s what’s happening in the content industry now

I started writing and blogging since I was 17. I remembered starting with blogger, writing about my daily happenings. This was back in 2006. I …

Optimizing for the Ultimate Moment of Truth: Your New Sales Cycle

Search is a natural step in the discovery process. In a web-based world, search engines offer a lens into a qualified and structured view to help …

Nielsen: Internet Display Advertising Grew 32% In 2013, But It’s Still Only 4.5% Of Spend Vs. TV At 57.6%

Nielsen put out its latest figures on the state of the advertising market across old and new media platforms this morning. One big takeaway is that Internet advertising continues to be the fastest-growing medium, but it remains a small player. Global display advertising across the web, mobile …

7 Things BuzzFeed Can Teach Brands About How To Be Social

Last week saw the official launch of social news behemoth BuzzFeed here in Australia. In typically BuzzFeed style, they celebrated their launch with …

Marketing

Brands Aren’t Dead, But Traditional Branding Tools Are Dying

Back in the days when the internet was young, many believed that as it grew brands would become a thing of the past. Leading information economy thinkers propagated this view, including Carl Shapiro and Hal R. Varian, who published the highly influential book, <i>Information Rules,</i> in 1999 (Varian is …

The World’s Top 10 Most Innovative Companies in Advertising

These companies illustrate what the future of the business looks like.<p>1. GoPro<p><b>For letting everyone in on the extreme-sports video action.</b> Few companies have built their brand identity on the back of content as completely and entertainingly as the San Mateo, California–based camera maker. It’s no …

How to Get Your Employees to Think Strategically

Studies show that strategic thinking is the most important element of leadership. But how do you instill the trait in others at your company?<p>What leadership skill do your employees, colleagues, and peers view as the most important for you to have? According Robert Kabacoff, the vice president of …

8 Tips For Collaborative Leadership

Today’s corporation exists in an increasingly complex and ever-shifting ocean of change. As a result, leaders need to rely more than ever on the intelligence and resourcefulness of their staff. Collaboration is not a “nice to have” organizational philosophy. It is an essential ingredient for …

10 Ways Great Speakers Capture People's Attention

First you must grab your listeners' attention--then you need to hold it. Check out these simple ways to do both.<p>In my mind, there are two kinds of attention: neck down, and neck up. Neck-up attention is when the listener has to make an effort to pay attention. Neck-down attention is when the …

5 Terrible Excuses for Not Delegating More of Your Work

Having a hard time letting go? Trying to do everything yourself is not a viable option, so it's time to face your delegating fears.<p>Do you have trouble delegating? Regular readers of this column know that I do. It turns out, that's a good sign. "Really talented people who have lots of ideas and are …