涼鹿

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How to write 3,000 words every day when you don’t feel like it

<i>By Mars Dorian, {grow} Contributing Columnist</i>Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe. …

Creative Writing

Why Ad Agency Leo Burnett Re-Sent This Vitriol-Filled Internal Memo From 1958

Leo Burnett's 53-year-old memo Wikipedia<p>Advertising tycoon Leo Burnett preached the importance of product loyalty. So when Burnett -- creator of Tony the Tiger, the Marlboro Man, and the Jolly Green Giant -- heard that his admen were driving Fords instead of Chryslers and -- God forbid -- eating …

Leo Burnett

Big Data Influence on Data Driven Advertising

<b>By Kaushik Pal,</b> (Techalpine).<p>Big data has been significantly influencing data driven advertising, because this type of advertising mainly depends …

Big Data

Ad of the Day: Gross Old Razors Bring Cutting Humor to Dollar Shave Club’s New Campaign

Ever since his famous 90-second ad in 2012, Dollar Shave Club CEO and founder Michael Dubin has served as the brand's charming pitchman. But now he …

Advertising Industry
Media Industry