Prakrithy Pradeep

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India Has More Jobs, But Poorer Jobs

Image: Desmond Boylan / Reuters<p>Statistics show that the UPA’s flagship NREGA may have played a key role in keeping women out of the labour market in …

Labor Economics

Mobile Technology in Growth Markets: The Revolution Continues

Illustration: Sameer Pawar<p>Five minutes on a street in India and you will be convinced that you are in the most connected community in the world. …

Mobile

Socio-economic Classification - Are we (in) SEC C?

Acknowledgements for this entry go to the <b>interviewers</b> in my last mock-interview, who asked my about the SEC bands and specifics!<br>SEC, i.e.</b> …

New SEC Tool to Help Marketers

Image: Ajay Verma/ Reuters<p>Customers shop at a Best Price Modern Wholesale store in Zirakpur<p>Last month, when the latest Indian Readership Survey …

Media Industry