Monica Mejia

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4 Bedrock Reasons Why Businesses Fail at Social Media

Social media is like cotton – it’s become the fabric of our lives. It permeates throughout our culture and not a day goes by without 100+ media …

5 Online Freemium Tools for Start-Ups and Agencies

Freemium tools are the basics needed to get things going for free – here are five to help start-ups on their way.

An Agency's Guide to Building a Badass Content Marketing Team

For agencies that want to up their content marketing game in order to drive business, it's logical to start by building up an awesome internal …

Don't Design Sites - Design Everything!

By Tim Dunn, Director, Mobile and Strategy, Isobar<p>If there's one thing that's true about the modern consumer, it's that it's very easy to upset them. I experienced this first hand the other week, when, upon opening my bright and shiny new Apple Music app for the first time, Apple chose to recommend …

10 Reasons Why You Should Invest In An Online Business Today

David K. William<p>Read full profile<p>The advent of the Internet has created a new and exciting economy, which by its sheer scope and size has changed our …

5 tips for running your first influencer marketing campaign

<i>This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.</i><p>The …

How to Use Snapchat for Your Social Media Marketing?

Posted By Jane Danes on Sep 24, 2015 | 2 comments<p><b>Are you using Snapchat for your business and social media marketing? No? You’re missing a lot.</b><p>How to …

#Hashtag Marketing Strategy

Ever since Twitter came out hashtags have been a big part of every social media post. Hashtags are a great social medial marketing tool. They can …

Get the Insta connect

Go beyond just sharing photos and videos and use Instagram for some serious business too. Learn how at this Instagram Marketing Workshop<p>So you …

3 Tips for Promoting Your Products on Social Media

4 min read<p>This story originally appeared on PR Daily<p>Today’s gift guides include printed pages and online formats to include more products than ever.<p>A great product can generate a lot of talk on social media by being presented attractively for digital consumption. Editors such as <i>The Kit</i>’s Michelle …

Social Media

22 Social Media Tools That Experts Use to Streamline Their Marketing

Marketing stars know that social media is a huge and vital part of every single media marketing campaign they run.<p>Why?<p>Consider the prevalence of …

6 Unbreakable Rules of Social Media Marketing

Feel like you're making social media marketing mistakes you can't reign in? Don't worry: we've all been there. Sometimes we just need a list of …

Social Media is the new word of mouth

<b>Social Media is the New Word of Mouth</b><p>If you ask local business owners which type of marketing is the least expensive, is the easiest to execute, and …

How to Turn Your Fans Into Your Marketing Team | CLG Music & Media

Today, indie musicians are their own marketers, and finding time to improve and execute both your marketing campaign and your music is something we …

Importance of Keywords in Content and Social Media Marketing

Posted By Jane Danes on Sep 25, 2015 | 0 comments<p><b>Keywords. They’re still as powerful as they were in 1996 or the introduction of the Internet to the</b> …

11 ways to encourage your customers to share your content

While there isn't any one magic solution to making business content go viral, you should be doing everything you can to create the most shareable …

7 Game-Changing Marketing Trends To Tackle in 2016

While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a …

Marketing

5 Key Words to Trigger Emotional Responses on Social Media

Do you have a social media strategy?Of course you do. Everyone does—or so they say.But what everyone doesn’t know is that you can’t simply write …

Radio, Emotions and Ad Effectiveness: Why Every Marketer Needs a Sound Strategy

On July 2nd 1982 -- at the age of 12 -- sitting just inches from my plywood cabinet speakers listening to the DJ on WLIR (slogan: "Dare to be Different"), I fell in love with radio and The Clash. Four beats into "Rock the Casbah," I was hooked. I felt a euphoric joy and a sudden adrenaline rush -- …

How to change advertising for the better: more outliers and mavericks

I don’t actually think that, as things stand, there’s a whole lot wrong with advertising.<p>There is great encouragement to be taken from an industry …

How to be a Better Copywriter: 20 Books Guaranteed to Help Anyone!

Does your marketing copy lack power?<p><i>Eh. Most people's does at first.</i><p>The subject of copywriting (or really, writing in general) is vast -- especially …

Marketing

Experiences, not ads, will bring in the millennials for businesses

Usually, the best promise an airline can make to travellers is to get them where they are going with minimum fuss. But this week, WestJet Airlines Ltd. is all about the fuss.<p>The company is hard at work on its next stunt, surprising people on one of its flights with an "experience" that will be …

Facebook is making more and more money from you. Should you be paid for it?

Figures show a 20% increase in the amount of advertising revenue generated by the average Facebook user. Is it time you were remunerated?<p>If you’ve been using Facebook recently, it may be time to ask for a raise. According to new figures from market-research website eMarketer, you’ve made the …

Advertising

15 mind-blowing facts about Coca-Cola

The iconic American brand is recognized instantly around the globe and sold in more than 200 countries.<p>On average, more than 10,000 soft drinks from Coca-Cola are consumed every second of every day. You'll be familiar with brands like Diet Coke, Sprite, and Fanta — but here are some facts about …

Goldman Sachs: Online advertising is about to be 'fundamentally restructured' by Apple, Google, and Facebook

Goldman Sachs' analysts say in the report, which was emailed to clients, there are three main drivers behind the shift: The growth of mobile, user experience, and the rise of ad blocking.<p>What's most interesting about Goldman Sachs' "New Ads on the 'Block'" report isn't so much its findings on …

The 10 things in advertising you need to know today

<b>1. New data suggests Google's Amazon nightmare could get even worse.</b> A lot of people are increasingly going straight to Amazon to search for products, bypassing Google's search ads, according to data from Morgan Stanley.<p><b>2. A new feature in Apple's latest iPhone update is causing big trouble for</b> …

In Mexico, food trucks struggle to fit in

He has dubbed his truck Nanixhe, which means "delicious" in the indigenous Zapotec language, and the former accountant proposes to serve traditional food with "a gourmet touch."<p>But instead of driving around the city to find hungry office workers, his vehicle is stuck in a parking lot along with …

The 5 Biggest Preventable Mistakes in Startups

<i>These five mistakes are super common, and unfortunately, they're entirely preventable.</i><p>As an entrepreneur, you're going to make mistakes. Some of those mistakes might work out in your favor. Others might threaten the health of your entire business. Even though it's useless to prevent every mistake …