Molly Smith

13 Flips | 1 Magazine | @MollySmith3pu4 | Keep up with Molly Smith on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Molly Smith”

Why travelers are returning to travel agents

Sure it was fun, empowering, often money-saving in the early days, when online travel agencies like Expedia and Travelocity became a presence on the Web for price-shopping, and TripAdvisor, CruiseCritic and Hotels.com became fonts of reviews and opinions.<p>Now, though, your fingers are a little worn, …

Travel Industry

The biggest trends in direct distribution in 2016

So far 2016 has been proving itself to be the “Year of Direct.” After becoming overly dependent on online travel agencies (OTAs) and their hefty …

Trends

6 Hotels that Give Back with Innovative Hotel CSR

<i>Sheraton Kuaui Resort</i><p>There is a lot of talk about the changing behavior in today’s workforce and how younger generations choose loyalty. Millennial …

Salvation Army

3 Content Marketing Principles for Hospitality and Tourism

<b>Content Marketing is all the buzz at the moment in marketing circles, but what is it and what should you be doing?</b><p><b>I've put together a simple and</b> …

Market Segmentation: Sell More By Selling To Fewer

<b>Rarely does one size fit all, and your prospects know it.</b><p>A common sales hurdle for B2B companies is demonstrating an understanding of the specific needs of their prospects. Individual buyers are convinced that their circumstances and challenges are unique, and unless you can prove to them that your …

Selling

To Market Successfully, Your Customer Can't Be 'Everyone' (Op-Ed)

. / Credit: Marketing Image via Shutterstock<p>Every business needs marketing, and it's almost always the last thing to get done.<p>In my last Op-Ed, I …

Profit

[INFOGRAPHIC] 16 Hotel Marketing Trends for 2016

2016 is right around the corner, and this past year has seen a slew of changes to the digital marketing landscape. The growth isn't over, though – …

Digital Marketing

Paul Switched

YouTube

Restaurants risk losing adults when they reach for kids

Casual dining restaurants, in an attempt to get more families to dine out, are scrambling to counter a tendency by budget-pinched parents to leave …

Food & Dining

Experiential Marketing for Hotels

The world of hotel marketing is changing. Internet sites, OTAs, social media and other new channels hold the limelight while print advertising, …

Five Ways to Win on Customer Experience

Customer experience is the new battlefield where the war for customers’ dollars and devotion is fought — especially this holiday season when brands will have to do more than offer free shipping and flash sales if they want to stand out.<p>And yet, you might be like the many business leaders who …

Hotels team up with Google to give virtual tours

Hotels are partnering with Google to change the way travelers can view hotels even before they walk through the front entrance.<p>Best Western International on Thursday will announce the launch of Google Business Photos for all 2,200 of its North American hotels. All hotels will have the virtual tours …

Why It's Worth It To Stay At An Upscale Hotel

Hello there,<p>Hope you are enjoying the (extremely) hot summer we are having here in these parts (southwestern Ontario.) I took a social media break …

Ritz-Carlton