MoeBennani

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Chasing Facebook, ignoring VR and sex memes: WIRED sits down with Netflix boss Reed Hastings

Bursting into his London hotel suite half an hour late, Reed Hastings claps his hands and says "let's go!" He wants to take me to a coffee shop a …

Facebook Signs Deals With Media Companies, Celebrities for Facebook Live

Nearly 140 contracts with video creators total more than $50 million<p>By<p>Steven Perlberg and<p>Steven Perlberg<p>The Wall Street Journal<p>Biography<p>@perlberg<p>steven.perlberg@wsj.com<p>Deepa Seetharaman<p>Deepa Seetharaman<p>The Wall Street Journal<p>Biography<p>@dseetharaman<p>deepa.seetharaman<p>deepa.seetharaman@wsj.com<p>Facebook …

Social Media

Molotov is defining the future of TV

For the smartphone generation, the idea that you have to sit in front of the TV at a very specific time to watch something is archaic and unconceivable.<p>And yet, I’ve been using Molotov for three months, and I can clearly say that the startup represents the future of TV.<p>Molotov is what Apple has …

TV shows

How Will Facebook Make Money Off Live Video? Just Look at TV.

Publishers are waiting patiently ... for now.<p>In just two short months, Facebook has fully committed to live video broadcasting. And it has lured the Internet’s biggest digital publishers to tag along for the ride.<p>The incentive for publishers to create live video for Facebook has come in two forms: …

Now Anyone Can Climb Mount Everest in VR

Only 4,000 people have reached the summit of Mount Everest in history, but that number is about to grow exponentially with the advent of virtual …

The internet TV you always wanted is finally here, and it sucks

Last week, Hulu and YouTube confirmed plans to deploy their own live internet TV services in 2017. The two will join a horde of tech companies …

The internet has developed its own prime time, and it’s coming for TV

There’s a prime time for watching video on the internet, and it could supplant the traditional peak viewing period as defined by broadcast television. According to the latest study of global internet traffic by Cisco, the internet is busiest between 9pm and 11pm around the world, with the vast …

Networking

Snapchat says it has basically replaced TV for millennials

Cannes Lions, which kicks off on Saturday (June 18), is arguably the biggest advertising event of the year. So it comes as no surprise that Snapchat on Friday rolled out a flashy new YouTube video touting itself as a premiere destination for advertisers keen on reaching the coveted millennial …

Advertising

Why ROI Data Is The Future Of TV Advertising

The questions “how much?” and “how soon?” have always been attached to the monetization aspect of TV advertising. When it comes to data insights on TV ad campaigns, those questions will be vital pieces in the future of multi-platform advertising.<p><b>Where’s The ROI In Big Data?</b><p>Before I can answer those …

Customers

Can Netflix Survive in the New World It Created?

One night in early January, a little after 9 o’clock, a dozen Netflix employees gathered in the cavernous Palazzo ballroom of the Venetian in Las Vegas. They had come to rehearse an announcement the company would be making the next morning at the Consumer Electronics Show, the tech industry’s …

What It Will Really Cost to Ditch Cable for à la Carte TV

That final unwavering bastion of old media—cable TV—is crumbling. And, surprise, tech giants are the ones putting the last nail in its coffin. But …

What Virtual Reality Will Mean for Advertising

<i>It's still early days, but virtual reality is quickly gaining mainstream attention. Global search interest on Google grew by nearly 4X in the last</i> …

Where Virtual Reality Fits In Your Marketing Funnel (If It Fits)

Lowe’s Holoroom<p>In my recent report for Gartner’s marketing clients, “Virtual Reality: What Marketers Need to Know Now,” I share an organized and …