Mobstac - Making consumer brands mobile!

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Beacons shine in more stores

Adoption of beacons—the Bluetooth-enabled sensors that connect with nearby mobile phones and tablets—is spreading<i>.</i> Nearly one-third (32%) of the Top …

Beacon technology to target Union Station visitors with help, commerce

Soon, walking into Los Angeles Union Station could prompt a highly personalized cellphone message that goes something like this: "Welcome to Union Station. For the<p>MetroRed Line, take the escalator to your right."<p>The Metropolitan Transportation Authority is developing a plan to place as many as 50 …

8 Predictions For Mobile App Development In 2015

Mobile development has never been easy. Unfortunately, it’s about to get much harder, according to a new Forrester report that predicts eight key changes for the mobile world in the coming year—shifts that will keep mobile developers on their toes.<p><i>Really</i> on their toes, if Forrester has it right. …

Top tips for new app developers: Here’s what you need to know

Advertisement<p>0 Comments<p>Credit: Startup Stock Photos<p>The mobile applications landscape has evolved faster than anyone anticipated. According to Markets …

5 Development Mistakes That Can Destroy Your Mobile App

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you have a breakthrough idea for your business, you’ve probably considered bringing it to life by developing a mobile app. It’s not a bad idea. Mobile apps are extremely popular at the moment, and they’re paving the way for all kinds …

Samsung introduces Proximity iBeacon competitor

As Samsung’s Developer Conference kicks off in San Francisco, the company has pushed live a website promoting its new Proximity service, a mobile …

Brilliant GIFs That Explain Nine Basic Principles Of Responsive Design

<b>Don’t know the</b> difference between responsive design and adaptive design? San Francisco-based web design tool company Froont has created a set of nine …

Web Design

How 4 Retailers Are Using Digital And Mobile To Create A More Seamless Shopping Experience

As the lines blur between online and offline shopping, we look at how bricks and mortar retailers are using beacons, RFID, 3-D printing, and other digital tools to offer a better user experience for platform agnostic customers.<p>British retailers are investing heavily in the use of digital and mobile …

Adding iBeacon to Your Mobile Strategy | Guest Post

Ever since Apple deployed Beacons across 254 of its stores in the US, there has been a substantial buzz around these tiny devices, that businesses …

U.S. Shoppers Open Up Their Wallets—Selectively

Consumers Increase Spending on Clothes and Health, but Cut Big-Ticket Purchases Such as Cars<p>By<p>Josh Mitchell and<p>Josh Mitchell<p>The Wall Street Journal<p>Biography<p>@JMitchellWSJ<p>joshua.mitchell@wsj.com<p>Shelly Banjo<p>Shelly Banjo<p>The Wall Street Journal<p>Biography<p>@sbanjo<p>shelly.banjo<p>Shelly.Banjo@wsj.com<p>Consumers …

University of Maryland

The long-awaited switch to Android-first app development hasn’t happened yet

Google’s Android operating system—which the company is updating today at its I/O conference in San Francisco—has come to dominate the smartphone industry in sales, both globally and in its home US market. But despite Android’s audience size advantage over Apple’s rival iOS, app developers still …

4 Reasons Why Apple's iBeacon Is About to Disrupt Interaction Design

You step inside Walmart and your shopping list is transformed into a personalized map, showing you the deals that'll appeal to you most. You pause in …

In a war zone, iBeacon app developers working to change the way you order food

Even in a war zone, a young team of hip developers are hard at work designing and testing new apps for iBeacon.<p>At least that’s the case in Kiev, the capital of Ukraine, where the three member team at Latio are running extensive tests at some of the city’s trendy eateries in order to fine tune their …

Total iBeacon shipments will blow past 60 million units by 2019

Apple’s iBeacon tech has been a boon for retail stores looking to advertise deals to customers on a per-location basis, but according to the a new report, retail is only smallest market iBeacons have tapped into.<p>In five years a swarm of 60 million iBeacons and other Bluetooth LE beacons will have …

Internet of Things

American Airlines' Plan for iBeacon Connectivity in Dallas and Beyond

American Airlines‘ Phil Easter, Director of Mobile Apps jokingly referenced beacons as “bacon” during a special press conference at the SITA IT …

Odeon to embrace mobile phones in cinemas with iBeacon trial

en_GB<p>article<p>Marketing Week Live: Odeon is trialling ways to make the experience of going to the cinema better by embracing mobile phones and making …

How GE created smart lights by integrating beacons into LEDs

GE's new LED bulbs are equipped with tiny beacons that locate customers in stores to offer them deals, and provide retailers with big data and big …

Hamleys, Armani and Hackett to use iBeacons for personalised marketing

en_GB<p>article<p>Brands including Hamleys, Armani, Longchamp and Hackett have installed iBeacons in their Regent Street stores with the aim of pushing …

Regent Street to deploy beacon technology in shops

The Crown Estate, which owns Regent Street, will introduce the new smartphone application that uses location-aware beacon technology to deliver information to shoppers<p>Regent Street is set to become the first shopping street in Europe to pioneer a mobile phone app which delivers personalised content …

eCommerce

iBeacons Usher In The Contextual Shopping Era

If the writing was not on the wall already that the use of proximity-aware beacons was the future of retail, now we have some data to back it up.<p>According to a study by inMarket, the use of beacons (Apple brands these as iBeacons, and has already shipped millions of capable devices) in retail …

Want to build beacons into your business? Read this first

Advertisement<p>9 Comments<p>Apple’s iBeacons have set off a rush of excitement in the retail and advertising industry with promises of being able to …

iBeacon briefing: What is it, and what can we expect from it?

With Apple’s iBeacon technology starting to see some real-world applications, we thought this would be a good time to take a brief look at what it is and what we might expect from it in future …<p>The one-sentence summary is that you can think of iBeacon as like GPS for indoor locations, your phone …

5 Tips for Improving Your Ecommerce Revenues

Online shopping has created an efficient and enjoyable shopping experience for its users, and now, brick-and-mortar shops are trying to do just the …

Same-day dreamers

WHEN veterans of the last dotcom boom name companies that epitomise the excesses of the late 1990s, they invariably include Webvan and Kozmo.com in …

Beauty And E-Commerce Brand Julep Raises $30M To Disrupt The $160B Cosmetics Industry

Julep, a cosmetics and beauty brand and e-commerce platform, has raised $30 million in Series C financing; Azure Capital, Madrona Venture Group, Altimeter Capital, Andreessen Horowitz and Maveron all participated in the round. The new investment brings Julep’s total venture funding to $56 million. …

Downtown Mobile Commerce App Launches To Become ‘Amazon For Local Businesses’

Consumers are increasingly shopping online and on their mobile phones, drawn by the ease of locating things they want to buy and cheap or free fast delivery from major e-commerce sites like Amazon. But for most brick-and-mortar stores, the shopping experience hasn’t really changed.<p>That’s why the …

Flipboard Celebrates 7 million User-Created Magazines

Exactly one year ago, Flipboard rolled out ‘version two’ of its magazine-inspired news reader service with a new tool that meant readers could create and share their own publications.<p>Today, the company celebrated the feature’s first anniversary by announcing that over 7 million magazines have now …

Ready to Hang Out a Shingle in the Brave New World of Online Retail?

<b>Master the mechanics of customer aquisition.</b> The most obvious strategies for acquiring online customers include use of search display advertising and social media ads, with mobile applications continuing to drive increased revenue. To truly succeed, you’ll have to be truly proficient in all these …

Facebook Introduces 15-Second Video Ads

Facebook today introduced 15-second video ads, which will start playing without sound as they appear on screen and stop if you scroll past. If you tap the video, it will expand into a full-screen view with sound. The company says users can expect to start seeing these new ads “over the next few …

Flipboard Buys Zite From CNN, Announces Partnership

Magazine-like media aggregation app Flipboard has purchased personalized news app Zite from CNN.<p>CNN and Flipboard also agreed to a partnership that …