Don Roy

4 Magazines | 6,145 Articles | 856 Followers | 4 Likes | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

Why Cristiano Ronaldo's $1 Billion Nike Deal May Be A Bargain For Sportswear Giant

Nike announced a lifetime deal with global soccer icon Cristiano Ronaldo last month. It is only the third lifetime deal for the $31-billion-in-revenue sports giant after LeBron James, who inked his own lifetime pact 12 months ago, and Michael Jordan, who is presumed to have a quasi-lifetime deal as …

Cristiano Ronaldo

NBA's Warriors seek to crowdsource tech for new stadium

The Golden State Warriors use technology to become an NBA juggernaut. Now, the team wants to do the same for its new state-of-the-art arena.<p>The defending Western Conference champions said Thursday they'd recruit fans in the innovation effort for the Chase Center, which is planned to open in 2019 in …

California

NFL is changing its new social media policy after just 7 weeks

Just seven weeks after making controversial changes to the social media policy that governs its 32 teams, the NFL is changing the policy again, Yahoo …

Major league baseball just sent a huge signal it has joined forces with under armour

<b>Under Armour</b> (UA) and Major League Baseball look ready to announce their big uniform deal.<p><i>TheStreet</i> received the invitation below from Major League …

NFL will reportedly be adding more London games in 2017

Ravens-Jaguars will likely be one of the four games<p>If you love watching NFL games in England, then you're in luck because the league is expected to add at least one more London game for the 2017 season.<p>According to London-based radio commentator Will Gavin, the NFL is expected to hold four games in …

London

Golden State Warriors App User Presses To Proceed With 'Eavesdropping' Case

A Golden State Warriors fan is urging a judge to allow her to proceed with a lawsuit accusing the team, along with app developer YinzCam and beacon …

Golden State Warriors

CBS Adds Live Sunday Game NFL Content To CBS All Access

CBS is expanding its lucrative NFL content for its growing CBS All Access digital TV service with Sunday afternoon games, and next year will add its …

Advertising

Adidas Shuffles Employees, Moves 150 Jobs To Portland | SGB Media

According to reports by the Portland Business Journal and The Wall Street Journal, Adidas AG will move about 150 back-office jobs to Portland from …

NFL reportedly thinking about eliminating 'Thursday Night Football'

Drastic changes could soon be coming to NFL football on Thursday nights<p>After 10 years of <i>Thursday Night Football</i>, the NFL might finally be ready to call it quits.<p>According to Pro Football Talk, the league is mulling the possibility of eliminating <i>Thursday Night Football</i>, which would be a drastic move …

Sports

Lawmakers Protect Consumers' Right To Post Reviews

Businesses will no longer be able to prevent consumers from posting bad reviews, under a new federal law.<p>The Senate Monday passed the Consumer Review …

Advertising

Email Marketing Third-Highest Ecommerce Driver On Black Friday

Email ranked as one of the top three traffic drivers on Black Friday, according to new shopping data released Monday by Adobe Digital Insights …

Email

Lululemon Founder Chip Wilson On The Future Of Athletic Wear

Billionaire Chip Wilson is a visionary not prone to political correctness. He created Lululemon Athletica and by dint of his personality turned the retailer a billion dollar trend setter. Now he, his wife and his son are trying to meld fashion, work apparel and athletic wear with start up Kit & …

Athletic Apparel

The cost of seeing the Sacramento Kings

Arena<p>NBA Commissioner Adam Silver met with Sacramento Kings to discuss bringing the All-Star game to Golden 1 Arena.<p>The arena is open, but there's …

NBA

The Skills We All Need But College Doesn't Teach

He dropped out of high school. Started a company that didn’t work. Read a lot. Then started another company. He wanted me to advise his company.<p>I …

College & University

Bud Light Goes Full Willy Wonka With Golden Cans And Super Bowl Tickets For Life

No word on boozy Oompa Loompas, but it gives football fans a dream contest of their own.<p><b>WHAT:</b> A new contest from Bud Light that gives you the chance to win Super Bowl tickets for life (or 51 years).<p><b>WHO:</b> Bud Light<p><b>WHY WE CARE:</b> It's Thanksgiving this week, so what better time to launch a football …

Willy Wonka

LinkedIn’s CEO says the U.S. cares too much about four-year college degrees

Skills, not diplomas, need to be valued more, says Jeff Weiner.<p>A traditional college education is expensive. LinkedIn CEO Jeff Weiner also thinks it might be overvalued.<p>“Historically here, there’s been a tremendous amount of weight that’s been given to four-year university degrees and not nearly …

LinkedIn

Marketing ROI: How to Get Actionable Insights From Google Analytics

What Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering …

Marketing

The Anatomy of a Great Infographic

Infographics are becoming one of the most popular ways to share information on the internet. Many readers are no longer interested in actually …

Design

Vegas Golden Knights unveil name, logo and colors

Jake Guentzel<p>Jake Guentzel scored the first goal of his career on the first shot of his first shift in the NHL, and his family absolutely lost it in …

World Cup of Hockey

How to Differentiate Content in a Crowded Field [Example from Adidas]

Adidas Group’s corporate communications team recently launched a new content platform for athletes and athletes at heart. Often erroneously thought …

Marketing

My Basic Resume Got Me Nowhere, But This Template Lands Me Interviews

My first resume was just a half-page long and the only feedback I received was that I should’ve included more work experience. When I got home, I …

Microsoft Needs To Learn How To A/B Test

Microsoft made another email blunder on Monday when it sent an email promoting "Dead Rising 4," the fourth installment of a zombie apocalypse game …

Microsoft Windows

Amazon is in talks to start streaming sports on Prime

Amazon is continuing on its mission to stop you having any reason to ever need any other company. Its latest target: Live sports.<p>The Wall Street Journal reports that the online retail giant has been in talks with a number of major American sports organisations, as well as traditional media networks …

Amazon

How Apple Helped Democratize Typography In The '90s

In 1989, Apple hired Thomas Rickner to do something revolutionary: put print-quality typefaces on every computer.<p>When Thomas Rickner decided he wanted to be a type designer after a lecture on the history of Baskerville at the Rochester Institute of Technology in the mid-1980s, his typography …

Design

NASCAR - chairman Brian France says he's pleased with sport's place

HOMESTEAD, Fla. -- NASCAR chairman Brian France staunchly defended Sunday the health of the sport, saying that it is in a good spot to replace Sprint …

NASCAR

How to Write Powerful Sales Copy that Converts

Use language to paint your online course as the solution your audience has been looking for and create a need for your course in your potential …

Language

NY Jets Engage New Digital Audience Through Social Influencers’ VIP Experience

NY Jets Engage New Digital Audience Through Social Influencers’ VIP Experience<p>by Matthew Walker 13 November 2016, 11:00 PM

New York Jets

Meet the company powering video for the UFC, NFL, NBA

In July, the Ultimate Fighting Championship (UFC) became the first sports league to stream a live pay-per-view event in 4K video. The event was UFC …

Streaming

'An upper-class picnic': the Mexican elite's curious love affair with NFL

On Monday, the Raiders play the Texans in Mexico City as the NFL makes a pitch for the Mexican market – but working people are sticking with soccer for now<p>There will be few working-class fans inside Mexico City’s monstrous Estadio Azteca when the Oakland Raiders face the Houston Texans on Monday …

Sports

Big Time College Sports: Spending Student Dollars On Marketing And Entertainment

As a Canadian, I’ve always been jealous of America and its super-cool cast of founding fathers – a unique constellation of political geniuses who inspire patriotism, gratitude, devotion, and now groundbreaking Broadway rap musicals. It’s hard to imagine a musical about Canada’s founding father. …

College Sports