Don Roy

4 Magazines | 6,381 Articles | 866 Followers | 4 Likes | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

With university deals, Under Armour aims to fill in its U.S. map

When Under Armour signed UCLA to a 15-year, $280 million outfitting deal last year, the company's thinking — like that of a prospective homebuyer — …

College Sports

10 Habits That Will Dramatically Improve Your Life

We have to be very careful in choosing our pursuits, because our habits make us.<p>In Hans Christian Andersen’s fable <i>The Red Shoes</i>, a young girl longs for a pair of pretty red shoes. She ultimately tricks the blind woman who cares for her into buying her a pair. Her love for the red shoes causes her …

Self-improvement

Suns’ renewal strategy? Take a look (in VR)

<b>This is a SportsBusiness Journal article. Perhaps you are not logged in to your SBJ account or you are not an SBJ subscriber. To access this article,</b> …

Adam Silver says the NBA is exploring adding a franchise in Mexico City

MEXICO CITY -- On the 25th anniversary of the first regular-season games played in Mexico, commissioner Adam Silver said fans can expect the NBA to …

NBA

Richard Branson's Next Big Idea: Sports Festivals

We chat with the Virgin founder about where he gets inspiration for his diverse businesses, and how he ties them all together.<p>When I was in elementary school, one of my favorite moments in the academic calendar was Sports Day: classes would be cancelled and we'd go outside to take part in relays, …

Business Strategy

San Francisco 49ers First Pro Sports Organization To Partner With Khan Academy

The San Francisco 49ers are the first professional sports organization to partner with Khan Academy, the world’s leading free online education …

Football (U.S.)

STRIVR Labs Named Learfield's Official VR Partner

Learfield Chief Revenue Officer Andy Rawlings believes the collegiate marketer hit a “home run” with STRIVR Labs, now Learfield’s Official VR Partner …

Virtual Reality

Sean Henry

<b>About the company:</b><p>The Nashville Predators hit the ice in Music City nearly 20 years ago. According to ESPN The Magazine's most recent Ultimate …

NHL

Why College Bowl Sponsorships Are a Touchdown for Chick-fil-A and Allstate

As marketers suit up for Super Bowl LI, some brands were already busy capitalizing on another rabid football audience: college bowl fans. The largest …

Advertising

How Clemson has nailed it on social media

<b>This is a SportsBusiness Journal article. Perhaps you are not logged in to your SBJ account or you are not an SBJ subscriber. To access this article,</b> …

Sports Industry

Lack of Digital TV Stream Ads Reveals Marketing Blind Spot

January 12, 2017<p>Share this content:<p>ESPN digital TV stream of college football championship had more logo than logic<p>ESPN<p>If 700,000 people view …

Why Personal Branding Is Like A Viral Video... And Why It Shouldn't Be

<b>"Personal Brand"... talk about a saying that has become so polarizing.</b><p>The year was 1997. Business thinker Tom Peters grabs the attention of the world …

Branding

Study lifts lid on how much alcohol branding kids see on sports TV

That’s according to a study of five televised sporting events during the 2014-15 summer, which showed that audiences for rugby league, tennis, …

Alcohol

Premier League takeover would be 'enormous stupidity' - Red Bull founder

Red Bull will not be taking over a Premier League side, the company's founder, Dietrich Mateschitz, has told Salzburger Nachrichten.<p>The Austrian …

Soccer

Nike Expands Support For Diversity With Two New Partnerships

Nike Inc. unveiled two new partnerships with world-class community organizations, PeacePlayers International and MENTOR: The National Mentoring …

Philanthropy

NBA Celebrates The New Year (Of The Rooster)

The National Basketball Association (NBA) and The Marketing Arm are introducing a new ad campaign timed to coincide with the Chinese New Year on …

NBA

Ringling Bros. Leaves Town For Good Come May

After 146 years, the self-proclaimed Greatest Show on Earth is pulling up stakes this May. Ringling Bros. and Barnum & Bailey Circus, a vestige of …

Wildlife

Chicago Cubs, Beam Suntory ink sponsorship deal - Chicago Business Journal

Beam Suntory brands will be much in evidence at Wrigley Field starting with the 2017… more<p>Stephen Green<p>The Chicago Cubs today inked a multi-year …

Wine & Spirits

BodyArmor signs rising star in snowboarder Mastro

Sports drink BodyArmor has made its first foray into action sports, signing a multiyear deal with teenage snowboarder and U.S. Olympic team hopeful …

San Francisco Giants

The Chargers’ Billion-Dollar Bet On Los Angeles

Chargers owner Dean Spanos is willing to bet nearly $1 billion that Los Angeles is the right home for his franchise.<p>With no clear path to a new stadium in San Diego, Chargers ownership announced Thursday that the team will relocate to the greater Los Angeles area, where they will eventually share …

Los Angeles

How to Create Infographics Using PowerPoint or Keynote [Infographic]

Think only designers can create infographics? You have the power to create infographics yourself with tools you probably already have: PowerPoint and …

Design

Clemson-Alabama title game ratings better than last year, but far off record

USA TODAY Sports' Dan Wolken breaks down Clemson's thrilling win over Alabama in the national championship game. USA TODAY Sports<p>More people tuned into ESPN for the Clemson-Alabama rematch than a year ago, but the combined overnight rating fell well short of the record for a College Football …

College Football

Using Demographic Targeting in AdWords

Online advertising is all about getting your offer in front of the right person at the right time. Keyword-based search ads have long been the gold …

Digital Marketing

Local company expands NASCAR sponsorship

Nashville-based Hunt Brothers Pizza will continue — and expand — its sponsorship of NASCAR champion Kevin Harvick, the company announced Monday.<p>The …

Kevin Harvick

Pacers sign sponsorship deal with local law firm

The Indiana Pacers recently signed a deal making Wagner Reese the official injury attorneys of the Pacers.<p>As part of the multi-year deal, Wagner …

Indianapolis

Why Odell Beckham's Boat Trip Isn't His Biggest Marketing Fumble

New York Giants wide receiver Odell Beckham caught plenty of criticism for partying on a boat in Miami just days before a playoff loss to the Green Bay Packers knocked his team out of Super Bowl contention. However, Beckham’s inability to lead his team to a postseason victory is more concerning …

NFL

The daily fantasy sports market has a demographic problem

On the other hand, many smaller DFS companies vanished in 2016, and the rollup is expected to continue. Eilers lists more than five DFS companies …

21st Century

NFL Wild Card Overnights: Saturday Night Window Hits 11

The NFL’s Saturday night Wild Card game was a much weaker draw than usual.<p>The Lions/Seahawks NFC Wild Card Game had a 16.5 overnight rating on NBC …

NFL

Chiefs president: January football keeps business hopping, including selling a sponsor for playoffs

Kansas City Chiefs President Mark Donovan isn't sitting in his office basking in the glory of the team earning a No. 2 seed in the playoffs — he's …

Kansas City Chiefs

How brands are using 'featured' tweets, Twitter's most recent customer service tool

From dealing with pesky trolls to legitimate complaints and everything in between, socially savvy brands have leaned on Twitter as a customer service …