Don Roy

7,477 Added | 4 Magazines | 5 Likes | 1 Following | 880 Followers | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

How Ransomware Led to a NASCAR Sponsorship

A NASCAR crew chief got an unwelcome crash course in Bitcoin and ransomware, but at least he got a sponsorship deal out of it.<p>Each of the 40 drivers participating in today's Toyota/Save Mart 350 at Sonoma Raceway will be racing in a car decked out with the logos of their sponsors, and in this …

Malware

Devils to announce unique sponsorship agreement with Plymouth Rock

You get auto insurance, the chance to cut in line for concert and sports tickets at the Prudential Center and exclusive venue perks, such as a tour …

Nike tries out AR for limited-edition sneakers on its SNKRS app

Nike's SNKRS app will soon move shopping for sneakers on the app partly into the real world.<p>The app is adding augmented reality technology for the drop of the Nike SB Dunk High Pro "Momofuku."<p>App users have to find a copy of the menu for the New York restaurant Fuku, part of David Chang's Momofuku …

Shoes

As Millennials Turn Their Backs on Baseball, Could ESPN Cut the Cord?

As TV viewing habits shift and consumers get pickier about what they’re willing to pay for, ESPN has tough choices to make. Is giving up baseball one …

Televisions

3 Expert LinkedIn Habits You Should Copy (Because They Work)

I’m a yogi. I’ve practiced for a while now. In fact, I’m finally ready to dive a little deeper—maybe with a weekend retreat or even an attempt at hot …

How to Build Your Personal Brand When You're an Introvert

<p>When it comes to excelling in your career, you likely know that building and growing your <a …

When developing a personal brand, sometimes your dreams follow you

<i>By Mark Schaefer</i><p>When I was a little boy I wanted to be a baseball player or an astronaut. Neither of those things worked out exactly, but I have …

Success

How to Incorporate Millennials Into Your Brand Ambassador Program

In many ways, millennials are ideal for most Brand Ambassador Programs given who they are, how they communicate, and where their passions lie. The …

Branding

McDonald's signs eSports sponsorship deal

McDonald's has become the first commercial partner of the StarCraft 2 World Championship (WCS) eSports Series, which has expanded into Australia with …

Allstate Enlists Serena Williams For Cause Campaign

Allstate is partnering with tennis star Serena Williams in an initiative aimed at ending domestic violence through financial empowerment.<p>Williams is …

Advertising Industry

How to Use Historical Quality Score Data for Better Ads

Are your PPC advertising campaigns performing as well as they could be?<p>Truthfully, in the world of paid search, there’s always room to improve.<p>That’s …

SEO

Why one e-commerce company is going all-in on AMP (Hint: conversions)

Initially the domain of publishers, Google is steadily nudging commercial site owners and advertisers to embrace AMP. A new AdWords beta lets …

SEO

Massage Envy is PGA Tour’s second new sponsor in two months

Massage Envy signed a four-year marketing deal with the PGA Tour, becoming the official total body care sponsor of the mobile training and wellness …

Golf

Red Bull ending sponsorship deals with C9, TSM

Red Bull Media house is on its way to ending sponsorship arrangements with North American esports organizations Cloud9 and Team SoloMid due to a …

Auto Racing

Under Armour signs deal with top NBA prospect Josh Jackson

Under Armour has signed top NBA draft prospect Josh Jackson to a multi-year partnership.<p>Jackson, who played for the University of Kansas for one …

FA terminates sponsorship with bookmaker Ladbrokes

London - Leading English bookmaker Ladbrokes saw their four-year sponsorship deal with the English Football Association (FA) terminated after just a …

The future of sports sponsorship: what are tomorrow’s winning strategies?

A few weeks ago, the executive director of an international sports federation bluntly told me that while I see the industry growth as ongoing, that …

Marketing

Pegula Sports and Entertainment forms marketing agency

Pegula Sports and Entertainment announced Wednesday it has formed a Buffalo-based marketing and communications agency called PicSix Creative.<p>Pegula …

Buffalo

Walt Disney World Resort, Orlando Magic extend community sponsorship agreement

Updated: Jun 20, 2017 - 1:11 PM<p><b>Orlando, Fla., June 20, 2017</b> - The Orlando Magic will have the power of pixie dust in its court starting next season, …

Walt Disney Company

NBC breaks into esports, starting with 'Rocket League'

<i>Rocket League</i> will make its television debut this summer thanks to a new partnership with NBC Sports Group, the companies announced today. This new partnership marks NBC's first big step into the world of esports with the potential for more NBC Sports/esports mash-ups to come.<p>The $100,000 2v2 <i>Rocket</i> …

League of Legends

IDC: Worldwide Wearables Market To Nearly Double By 2021

As the wearables market transforms, total shipment volumes are expected to maintain their forward momentum. According to data from the International …

Wearable Tech

Report: Nike In Discussions To Sell Directly On Amazon

Nike is close to reaching a deal to sell directly on Amazon.com, according to a report from Goldman Sachs.<p>Nike products are already sold in the site …

Nike

The Most Effective Paid Channels for Distributing Content

Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent …

Digital Marketing

How to Network If You Don’t Like Talking to Strangers

Networking

Toyota Partners With U.S. Ski & Snowboard

Toyota has signed on as the official automotive and mobility partner of United States Ski & Snowboard. The two organizations worked together last …

Advertising Industry

American Express, Fitbit Ink Deals With NBA

American Express is expanding its marketing partnership with the NBA and Fitbit has inked a deal with the NBA’s Minnesota Timberwolves.<p>The multi-year …

Basketball

Personal Branding Sucks

Hey! Get on board with this critically important personal branding advice! You too can become a brand like Nike, Apple, or Tesla. You too can be …

Public Speaking

Reebok May Lose Conor McGregor As Endorser Before Mayweather Fight

Conor McGregor’s exclusive endorsement deal for an apparel collection with Reebok has ended just before his big fight with Floyd Mayweather on August …

UFC

Writing: Six Types of Hooks to Reel in Readers

A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can …

Writing

Class of 2017: Here’s the First Step to Having a Brilliant Career

Dear Class of 2017: Congratulations on your hard-earned diploma. Now, I have some bad news for you. Your education has neglected to teach you about …

Branding