Don Roy

4 Magazines | 4,228 Articles | 817 Followers | 1 Like | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

5 Digital Trends Influencing the Future of Retail (Infographic)

Retail marketing has been heavily impacted by the presence of social media, and other advances in the digital space. An infographic from MediaMath …


TD’s viral ATM video takes top Canadian marketing award

Playing on people’s emotions can pay off.

Last year, TD released an online video that went viral, showing ATM machines that spoke to individual customers, and rewarded them for their loyalty with surprises. The stunt won plenty of chatter on social media for the bank, and now it has also been …

Social Media Marketing

Biggest Changes to SEO This Year That Will Change How You Do Your Job [INFOGRAPHIC]

How is Google fine-tuning its search algorithms? How can your brand keep ahead of the pack by anticipating or responding to these changes? An …

Social Media Marketing

Betting company to sponsor Davis Cup and Fed Cup tennis

LONDON (AP) — A leading online betting company has become an international sponsor of the Davis Cup and Fed Cup tennis competitions.

The International Tennis Federation says Betway will sponsor the men's and women's team events for three years through 2018.

The ITF sought to dispel any concerns about …

Sports Betting

The 18 Best Sports Business & Sports Sponsorship Blogs to Follow

The 18 Best Sports Business & Sports …

CNBC becomes Premium Partner of the Sauber F1 Team

The Sauber F1 Team is pleased to announce CNBC as a Premium Partner for the 2016 FIA Formula One Championship. This is the first time the Sauber F1 …

Abu Dhabi Grand Prix

6 More Brilliant Books That Will Help You Unlock Your Greatest Opportunities

Must-read books full of practical advice you can immediately implement.

Following the success of my last book review article, I received a flurry of requests for book recommendations on a wide range of categories. Here are the most requested topics and my top recommendations in each category, which …

Elon Musk

What Is the Real Cost of Social? [INFOGRAPHIC]

There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.

An infographic by …


Chelsea sign first training kit sponsorship deal in club history

Logo creep is the term coined by Paul Lukas for Uni Watch — or at least that's where I saw it first (an ESPN column as well as a separate blog nowadays) — to describe the slowly increasing size and incidence of sponsor and kit manufacturer logos on sports uniforms. It's a necessary evil of modern …

Chelsea FC

Sports On Snapchat: How 2015 Became The Year NBA, NFL, MLB, NHL Snapped Stories To Millennials

After Thanksgiving feasts, families across the U.S. may flip on the TV and tune into one of three NFL games that air that day. But millennials may …


Here's Why Comcast Customers Can't Watch Nets, Yankees

The business of TV is going through so much change that even live sports—the golden goose of the industry—are no longer immune.

Once upon a time, a cable provider dropping the network that airs the New York Yankees for subscribers in the northeast would have been almost unthinkable. But that’s …


Sports Jobs: How to Stand Out in a Sea of Bland Job Seekers

Seeking out sports jobs can be frustrating, but just remember people are getting hired everyday – time to learn from what they are doing that you …

Job Interviews

Google Launches Experimental Ad Campaign To Drive Fans To NHL GameCenter Live

Imagine being on the computer and seeing an ad pop up in the corner that is a video of an NHL play that happened only minutes ago, and it happens to …


What Lies Ahead

Key Takeaways

What? Marketers today have an ever-evolving list of issues keeping them up at night.

​So what? Marketing News polled nearly 500 …

Content Marketing

3 Opportunities You're Missing Out on When You Don't Send a Thank You Note

<p>Surprisingly, the thank you note is still a heavily debated piece of the job search. While many people know it’s important to make sure every …

Why Is the NFL’s Brand More Valuable than Ever?

Beginning early Thanksgiving Day and ending the following Monday night, the equivalent of every man, woman, and child in America will have turned their televisions on to watch America’s biggest legal monopoly: the National Football League.

No other U.S. sport captures the same level of attention or …

Aaron Hernandez

If the Converse brand ain't broke, why fix it?

In August, Nike’s Converse subsidiary released the Chuck II, an update to the classic American basketball shoe, the Chuck Taylor All Star, which debuted in 1917. Costing about $20 more per pair, the new sneaker keeps many of the same features of the traditional version. After all, if the brand …


The Geography of NFL Fandom

The Patriots really do rule New England, and the Cowboys might just be America's team. But after that, things get complicated.

On Thursday, the Seattle Seahawks crushed the Green Bay Packers in the first regular NFL game of the season.

One way of looking at that: The 46 players wearing Seattle …

Data Science

Big-time college athletics spend big money as fast as it comes in

Big-time college sports programs are making more money than ever before, thanks to skyrocketing television contracts, endorsement and licensing …

College & University

Nike’s Master Craftsman

How an introverted shoe designer is helping the footwear giant lap the competition.

“It’s about time the media discovered Mark Parker,” says Phil Knight. “It’s like, where have you been? He’s been a nine-year sensation.”

So begins an interview with the legendary co-founder of Nike NKE , the …


Are brands getting the best value from their Premier League sponsorships?

With research claiming that Premier League shirt sponsors are losing £10m per year, many are calling out for a wholesale transformation in brand …


ESPN is losing subscribers by the millions

Disney, the parent company of ESPN, warned that the sports network may keep losing subscribers.

During an earnings conference call in August, Disney CEO Bob Iger said that ESPN had "experienced some modest [subscriber] losses" because of an overall decline in multichannel cable subscriptions in US …

Bob Iger

49ers tickets selling for less than parking passes

There's no need to wait for Black Friday at Levi's Stadium. 49ers fans are reselling tickets for a bigger discount than you'll find at most stores you plan on visiting this weekend.

As of Wednesday morning you could get an upper deck seat to watch the Niners take on the division-leading Cardinals …


3 Ways to Promote Yourself without being Annoying

Entrepreneurs are their own best marketing experts. They know their businesses, products and services inside and out, and operate as brand …

Viral Marketing

Delta Will Respond to Your Thanksgiving Travel Mishaps Via Twitter

Promises a response with an hour.

Just in time for the Thanksgiving travel rush, Delta has an all-new promise for customers: It will respond to all customer queries or gripes within the hour. The airline will make that happen via Twitter through its Delta customer service handle, @DeltaAssist.

The …

U.S. Travel

Online sales spike before Black Friday

Two big days. Lots of different deals! Find out when to save more.

Online sales are already spiking as shoppers take advantage of early deals that will leave them free to enjoy Thanksgiving at home instead of in stores.

Data show retailers are benefiting from the strategy of starting Black Friday …

IBM Watson

NY court hears arguments on fantasy sports

NEW YORK (AP) — A judge said Wednesday he would not take long to rule on a motion by New York's top law enforcement official to stop the country's two biggest daily fantasy sports companies from operating following two hours of arguments in a packed Manhattan courtroom.

Justice Manuel Mendez, of …

Sports Law

What Starbucks' Red Cup Controversy Teaches Us About Negative PR

The Starbucks red cup decision is one of the best marketing shortcuts of the year.

According to Starbucks, "within the first 48 hours of red Starbucks cups launching last year, a photo of a Starbucks holiday cup was shared on Instagram every 14 seconds."

A proven and repeatable success, the Starbucks …

Evangelism Marketing

Emails Reveal Coca-Cola’s Hand in Anti-Obesity Group

Emails show that Coke's $1.5 million donation to the non-profit did influence their work

(NEW YORK) — A nonprofit founded to combat obesity says the $1.5 million it received from Coke has no influence on its work.

But emails obtained by The Associated Press show the world’s largest beverage maker was …


American Apparel wanted employees to wear “Ask me to take it all off” shirts for Black Friday

You might think the days of sex-related antics at American Apparel were over with Dov Charney, its scandalous founder, now out of the company. But you’d be wrong.

The company today (Nov. 24) said it had backed off plans for a campaign it was going to run on Black Friday, after an employee of the …