Don Roy

4 Magazines | 5,858 Articles | 849 Followers | 3 Likes | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

6 Guaranteed Ways To Position Yourself As An Authority

There are so many choices and options today when people are looking to solve a challenge or problem. So just how do they make that choice?<p>They go to …

Evangelism Marketing

Your Professional Identity Is More Important Than Your Resume

Everybody has one of them: the Well-Meaning Friend. You know the one. He has a Buddy—a nice guy—that’s looking for a job. You’re kind, so you agree …

What Ryan Lochte Can Teach Us About Personal Branding

Strong personal brands are rooted in authenticity. They stand out from their peers and deliver consistently on their brand promise. Authenticity is the cornerstone for building trust, support, and promotion. This is true whether you’re branding a product, a corporation, or yourself. But what …

Ryan Lochte

NBC Olympics' Final TV Ratings Show Double-Digit Declines

The Games of the XXXI Olympiad were memorable for a variety of reasons. From Bolt to Biles, Phelps, Felix and, yes, even Lochte, Rio 2016 introduced …

Advertising

eSports at the Olympics is a matter of time, not opinion

It would have been unthinkable half a century ago that skateboarding would ever be in the Olympic Games.<p>Yet we have the grey-haired Olympic top dog …

eSports

Sports Business: Guaranteed Rate buys Sox naming rights

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Major League Baseball

Dodgers announce 5 more companies for accelerator program

<i>Read about the latest sports tech news, innovations, ideas and products that impact players, fans and the sports industry at SportTechie.com.</i><p>Last …

Startups

NHL Hires Sportradar as Gambling Watchdog Ahead of Vegas Move

As it prepares to inaugurate a team in Las Vegas, the National Hockey League has hired a monitor to watch for suspicious gambling activity, which can …

Gambling

Why Being Selfish With Your Time Is Important To Your Success

The term “selfish” in every dictionary has a negative connotation. In Dictionary.com the definition reads: “lacking consideration of others; …

Success

J.D. Power 2016 Fan Experience Study

<b>NEW YORK: 16 Aug. 2016 —</b> Major League Soccer teams rank no lower than second in each of America’s four largest markets included in the inaugural J.D. …

Anaheim Ducks

College Graduates: In The Real World Your Degree Is Worthless

A college degree can play a huge part in your future career success, but it may not be enough.<p>Congratulations, Class of 2017, you're entering the home stretch of your college education. For many of you, this will be the last year before you enter into the professional world. Enjoy that college …

College & University

Execs Say The Most Critical Success Factors For Effective Marketing Are…

The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years, …

Statistics

Keys to building relationship through content marketing

A growing number of organizations are allocating ad dollars to content marketing. Are you on board yet? We spoke to education editor and content …

Content Marketing

First Soda Tax in U.S. So Far Succeeding in Lowering Intake

Nothing kills a sweet tooth like a soda tax.<p>Minority and low-income residents of Berkeley, Calif., drank 21% less of the sugary stuff after the city …

Advertising

What Happened When I Pretended To Be Outgoing For A Week

Being outgoing can boost your career. Here's what happened when this shy writer faked it 'til she made it.<p>I’ve always been shy. I tend to keep to myself, and I’m rarely the first one to talk to a stranger. I also hate talking in large groups; I usually just listen, and only give my opinion when …

Introverts

Bank Run by 41-Year-Old Said to Pay $100 Million to Name Stadium

Banc of California, whose 41-year-old leader has almost doubled its stock price and assets since the start of 2015, agreed to pay $100 million over …

California

Why You Should Forget About Linkedin

I was having a coffee with my good friend and fellow Entrepreneur Alex Pirouz…Alex is the founder of Linkfluencer, the world’s leading online …

LinkedIn

10 Tips for Writing LinkedIn Blog Posts that Expand Your Influence

This is what I've learned from writing 100 posts on LinkedIn.<p>I just hit publish on my one hundredth blog post on LinkedIn.<p>When I started writing on LinkedIn nearly two and a half years ago, I wasn't sure about what I would even write about. I just knew I wanted to write.<p>After a few posts that …

LinkedIn

Image Sizes for Social Networks (Infographic)

Specifications for images on social networks are constantly evolving, but digital marketing agency Mainstreethost has got you covered.<p>The Buffalo, …

Digital Advertising

J.M. Smucker Sinks 7% As Coffee Prices Slam Top Line

With Folgers and Dunkin Donuts packaged coffee in its brand portfolio, the J.M. Smucker Company is both the biggest coffee roaster in the U.S. and one of the companies that is best-positioned to reap the profits from America’s caffeine addiction. But when coffee prices drop, as they have in 2016, a …

Investing

Dick's SG Acquires Affinity Sports | SGB Media

Dick’s Sporting Goods acquired Affinity Sports, a sports management technology company based in San Diego. Affinity Sports will provide key services …

Dick's Sporting Goods

Speedo announces it is ending sponsorship of Ryan Lochte

Speedo announced it dropped its sponsorship of embattled U.S. swimmer Ryan Lochte on Monday.<p>The swimsuit manufacturer’s decision to cut ties with Lochte comes after a week-long saga that led to Lochte and three other swimmers to be questioned by Rio authorities after Lochte alleged they were robbed …

Ryan Lochte

5 Smart Ways to Stay in Touch With Your Network (That Take Less Than 3 Minutes)

The reason people often wince when the topic turns to networking is because it sounds daunting. Ask someone about his networking skills, and be ready …

Evaluating Alternatives to Google AdWords Keyword Planner - Christopher S. Penn Blog

Google recently announced that it was throttling results in its AdWords Keyword Planner for low-paying/free users of its software. Penalized users …

Google AdWords

Google officially throttling Keyword Planner data for low spending AdWords accounts

Google

Dick's Sporting Goods Taps Jason Aldean in New Campaign

Country music star Jason Aldean provides a glimpse into his Southern childhood roots in a new campaign from Field & Stream, the brand owned and …

Jason Aldean

Watch Peyton Manning Decorate Cupcakes For Papa John's

For Papa John's, football season still means Peyton Manning.<p>The retired quarterback stars in the pizza chain's newest commercial debuting Monday. The …

Cupcakes

Campbell's Chunky Has NFL Stars Draft Everyday Guys

Campbell Soup Co. is stepping up its Chunky game by featuring National Football League stars drafting fictional everyday guys in their own twist on a …

Drew Brees

Under Armour Goes Above and Beyond in New Video

For the next installment of its "It Comes From Below" campaign, Under Armour went above. On Monday, the sports brand will debut a video featuring …

Under Armour

Do Female Athletes Get Stiffed By The Sports Industry?

The Olympics brought a moment of equality to women in sports, but don't expect it to last.<p>During the 2016 Olympics, the U.S. enjoyed a brief, imperfect glimpse of a rare phenomenon in sports: gender equality.<p>Notable gaffes in sexist Olympics coverage aside, high-profile women athletes like …

Women's News