Don Roy

4 Magazines | 5,377 Articles | 831 Followers | 3 Likes | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

5 Deadly Landing Page Mistakes to Avoid

Beyond basic blog pages, you need landing pages if you want to sell anything, including your blogged book or booked blog, or build an email list. …

Marketing

For Some U.S. Companies, Millennials Are Giving Way to Generation Z

A small but growing number of companies are starting to target Generation Z - the 69 million high school-age kids and younger who will soon outnumber the millennials before them - and they are not just pitching typical teen products such as acne creams and video games.<p>Companies ranging from Macy's …

Generation Z

Three Types of Video That Marketers Need to Have on Their Company Website

As a marketer, you spend a lot of time and money on getting people to your website so you can educate them on your offering—and, ultimately, make a …

Marketing

Lightning Game 7 public viewing party canceled amid declining NHL playoff TV ratings

Low ratings might be at the heart of Tampa Bay's decision to cancel the party before the biggest game of their season.<p>Public viewing parties are one of the best ways to watch the Stanley Cup playoffs. Should you not be able to snag a ticket to a game, it's very likely your team of choice is holding …

Lightning

EA Sports Is Betting Millions You'll Watch This Guy Play 'FIFA'

The video game titan wants to put the "sports" in "e-sports."<p>Mohamad Al-Bacha of Denmark, above, faced off against Sean Allen of England in the FIFA Interactive World Cup Final at New York's Apollo Theater on March 22, 2016.<p>NEW YORK -- Mohamad Al-Bacha was shook. He stared blankly out over the …

EA Sports

Did You Notice? ... The Changing Face Of NASCAR Sponsorship

<b>Did You Notice? …</b> The deal Dollar General had with Joe Gibbs Racing runs fewer and farther between in this sport? I took a look at the 2001 full-time …

Motorsport

Chevy Scores Big With Baseball Sponsorship

When I was growing up, we used to sing the Chevy ad jingle, “We love Baseball, hot dogs, apple pie and Chevrolet.” It was a familiar chant, …

Advertising

Dollar General ending sponsorship of Kenseth

Dollar General plans to end its spnsorship of NASCAR driver and Wisconsin native Matt Kenseth after this season.<p>In a statement, Dollar General says …

Wisconsin

Carmelo Anthony And His Business Team Talk Making Deals Off The Court

It’s recently been announced that LeBron James–the highest earning National Basketball Association player of 2015–will be starring in <i>Space Jam 2</i>. Having earned $64.6 million in 2015 – with only $20.6 m of that being his NBA salary–James has mastered the art of making money off the court through …

Carmelo Anthony

The Most In-Demand Freelance Skills on LinkedIn

Freelancers with marketing skills are the most searched for on LinkedIn, according to recent research from LinkedIn Profinder.<p>The report was based on …

As MLB Reaches New Sponsorship Deal, Socks Become The Next Uniform Holy War

There’s a constant argument that often surfaces at the water cooler, the local watering hole, and certainly on social media about which fans are the best across the sports spectrum. It’s all subjective, of course; one person’s trash is another’s treasure. Somewhere there’s someone that will say …

Spelling Bees

Under Armour Signs $280M Deal with UCLA | SGB Media

Under Armour has signed a 15-year, $280-million contract with UCLA in what’s believed to be the largest shoe and apparel deal in NCAA history. UCLA’s …

Millennials flood LinkedIn, keying on personal branding

Recent LinkedIn data show that millennial marketers are taking the platform by storm.<p>Globally, the predominantly “twentysomething” generation—which …

Personal Branding

Intel will deliver 360-degree replays for NBA Finals

Intel said today it is expanding the use of its 360-degree replay technology for the NBA Conference Finals and The Finals.<p>Intel acquired startup Replay Technologies, which built the technology by setting up dozens of ultra high-definition cameras to capture the video from all angles. It then uses …

NBA

Diversity group urges Redskins to meet with Native American leaders opposed to name

A diversity group that works closely with the NFL called Friday for Washington Redskins officials to meet with Native American leaders opposed to the team’s name, calling a new poll that casts doubt on how disparaging Indians find the moniker “merely one additional piece of information in a huge …

Diversity

10 athletes with fantastic LinkedIn profiles

On Thursday, we told you about a Mashable story that detailed how ex-Niners linebacker Patrick Willis became a VP at a Silicon Valley company. The story mentioned Willis’ LinkedIn profile, which is pretty spiffy. It also lists his previous job as “Defensive Captain” of the San Francisco 49ers, …

LinkedIn

NFL returning $723K in taxpayer funds spent on military tributes

The National Football League is returning more than $720,000 in taxpayer money that was used to pay teams for sponsored military tributes.<p>In a letter from the league dated Wednesday and shared Thursday with POLITICO, NFL Commissioner Roger Goodell wrote to Arizona Sens. Jeff Flake and John McCain …

Liberal News

Esurance Continues MLB Sponsorship

Esurance is launching its second year of its multi-year deal as the exclusive auto insurance sponsor of Major League Baseball.<p>New TV spots breaking …

Advertising Industry

The Right (And Wrong) Way To Use Your Alumni Network To Find A Job

The alumni network isn't just for college students and recent grads. It's never too late to tap into it to advance your career.<p>Getting an insider to endorse your skills and experience could be just the ticket to snagging your first job. But persuading someone who you don’t know to go to bat for you …

Alumni

How to Build Buyer Personas That Build Sales

Michelangelo famously claimed that when he sculpted, he simply removed the extraneous. He didn’t so much create human forms as liberate them. He …

Content Marketing

The Best Resume Format for Marketers

Most executives say they still prefer to receive resumes in a Word or PDF format from candidates applying for creative (i.e., non-technical) …

Employment

Alibaba discussing FIFA sponsorship : Bloomberg

(Reuters) - Chinese ecommerce giant Alibaba Group Holding Ltd is in discussions to become a top sponsor of FIFA, Bloomberg reported, citing people familiar with the matter.<p>A sponsorship deal has not been finalized and further details are not known, Bloomberg said on Wednesday. …

Asia

ESPN President's Response to On-Air Defections: 'What, Me Worry?'

Jun <b>06</b> London, UK<p>AwardsAd Age Women to Watch Europe<p>Raise your glass to outstanding women in advertising, marketing, and media in the U.K. and …

Advertising Industry

USTA Hires LimeGreenMoroch To Boost Multicultural Interest In Tennis

The U.S.Tennis Association has hired LimeGreen Moroch to help strengthen the USTA’s multicultural marketing initiatives.<p>The Chicago-based …

Grand Slam (Tennis)

AMP Energy, Twitch Launch Co-branded Campaign

The special original- and cherry-flavor AMP cans bear the Twitch logo and promote the #AMPLevelUp partnership. It's the first time that Twitch's logo …

Advertising

USA Swimming, Disney-Pixar 'Just Keep Swimming'

Summer is the time when many families begin hitting the pool for recreation, and with the Olympics and animated filmdom’s most famous swimmer hitting …

Water Sports

How Live-Tweeting is Carrying the NBA Playoff Conversation

Steph Wins MVP (again!)<p>Stephen Curry experienced a little déjà vu last week, as the NBA superstar collected his second straight MVP award. We all …

Content Marketing

6 Steps That'll Make it Harder for You to Give Up on Your Goals

Even though I don’t really follow basketball I’ve been a super fan of John Wooden for a number of years. Wooden was the legendary coach of UCLA’s …

The Art of the Question: The Key to World-Class Communication

As I fly back home from another exceptional visit to Scotland, I find myself contemplating the good people, the amazing country, and the exceptional …

Selling

Is Content Marketing A Strategy, A Tactic Or A Channel?

Columnist Rachel Lindteigen believes content marketing shouldn't be a standalone tactic — it should help tell a cohesive story and shape your overall …

Content Marketing