Don Roy

7,026 Added | 4 Magazines | 5 Likes | 1 Following | 876 Followers | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

Adidas, Nike, Under Armour not interested in Lonzo Ball endorsement deal

If the Ball family are looking for a shoe endorsement from the big three, they will have to look elsewhere.<p>Adidas, Nike and Under Armour are not interested in an endorsement deal with top NBA draft prospect Lonzo Ball. This would be a first in which a shoe endorsement has stepped away from a …

Sneakers

Twitter Gains More Followers

Twitter’s latest quarterly results indicate the social network has found its footing once again. While revenues declined for the first time ever, the …

Twitter

Nike Signs 13 NFL Draft Prospects

• Curtis Samuel, RB/WR, Ohio State ran a 4.31 40-yard dash in the 2017 combine<br>• Cooper Kupp, WR, Eastern Washington earned the Jerry Rice Award for being …

Under Armour Posts First Quarterly Loss

Under Armour Inc. reported its first quarterly loss as a public company with North American revenue declining slightly due to stores closed due to …

NFL and FedEx deliver multi-year sponsorship renewal

Sports Pro Media strongly believe in protecting the confidentiality and security of information we collect about individuals. The material below …

Privacy

Kempner: Braves push our buttons to sell SunTrust Park

The Atlanta Braves are spending a chunk of change to welcome you back to the place they’ve just moved into and you’ve never been. They’re hoping the …

Urban Planning

Google Analytics is Adding a New Home Page | Digital Marketing Blog

In its quest to deliver personalized data insights and experiences, Google analytics have tried to make few customizations such as — users with goals …

Google Analytics

Your Handy Guide to US Instagram Users

All fields required.<p><b>eMarketer Daily Newsletter</b><br>The latest data, insights and perspectives on digital marketing and media, published each weekday along …

ESPN Cuts 100 Household Names as Rights Fees, Viewer Habits Eat Into Profits

Most Popular<p>Just hours before it will begin televising its comprehensive 2017 NFL Draft coverage, ESPN this morning has begun laying off more than …

IPTV

Ping Acquires Nike Golf Patents

Nike has sold five golf equipment patents to Karsten Manufacturing Corp., the parent of the Ping golf brand, according to a report from the Portland …

Golf

The 3Ps of the Future of Search [Infographic]

Search functionality is moving off the screen and into consumers' homes as people begin to use voice search. In this infographic, Microsoft predicts …

Internet of Things

Now Is the Time for Developing Your Personal Brand: 26 Tips

The time for personal branding is now, and today is the best day to start developing your personal brand. Here are 26 tips, from A to Z, to help your …

Branding

The Attention-Getting Antics That Will Actually Work To Get You Hired

Sometimes, you need to be a little bold to stand out from the crowd. Here are some “stunts” that worked.<p>When the competition for a job is tough, sometimes you need to get a little creative to stand out. An August 2016 CareerBuilder survey found that some people take that to the extreme.<p>advertisement<p>…

Employment

A master networker explains how to avoid the 6 biggest networking mistakes

If the word "networking" makes you roll your eyes, then you're doing it wrong.<p>Don't equate it with collecting stacks of business cards at awkward …

Networking

8 Ways to Be Proactive Versus Reactive in Your Career

Employment

Only about one-third (35%) of marketers think that their companies are effective at maximizing the potential revenue from their major accounts, …

Digital Marketing

WKU, Russell Athletic mutually agree to end exclusive on-field sponsorship agreement

Western Kentucky is making a change in its official apparel provider.<p>WKU and Bowling Green-based Russell Athletic have mutually agreed to discontinue …

Nike

National Fastpitch Coaches Association

<b>LOUISVILLE, Ky. —</b> The NFCA is excited to announce the addition of global athletic leader New Balance Athletics, Inc. as an NFCA official sponsor. New …

New Balance

Holocaust survivors celebrate end of Allianz golf tourney sponsorship

BOCA RATON, Fla. -- Holocaust survivors on Monday celebrated the end of German insurance giant Allianz's sponsorship of a Florida pro golf …

Holocaust

T-Mobile's all-in bet on unlimited pays off

The carrier's move to eliminate all options except for its T-Mobile One unlimited data plan didn't slow its momentum down.<p>No choice appears to be the right choice for T-Mobile customers.<p>The backlash over T-Mobile One -- the company's unlimited data plan -- seems like a distant memory. When the …

Tech Industry

How to Use Customer Testimonials to Generate 62% More Revenue

Ecommerce Marketing<p>How to Use Customer Testimonials to Generate 62% More Revenue From Every Customer, Every Visit<p>Emily Cullinan / 9 min …

Marketing

Is it worth paying for LinkedIn Premium?

<b>Wondering whether it’s worth investing in LinkedIn Premium? Find out exactly what you get – and whether or not you should pay for it.</b><p>One question …

LinkedIn

Why Sports Will Play a Greater Role in Fox's Upfront Pitch

Most Popular<p>If you're casting around for a metaphor to convey the out-sized reach and sheer strength of the sports TV marketplace, you could do worse …

Advertising

LinkedIn Profile Infographic: Create A Kick-Ass LinkedIn Profile

With the professional network now boasting more members than many developed countries, business professionals across the planet are racing to figure …

LinkedIn

LIDS Tips its Hat to Social Media

April 18, 2017<p>Share this content:<p>The popular headwear brand wanted to update its social marketing strategy, and found success doing so through …

Social Media Marketing

The Portland Trail Blazers Score ROI with Facebook Advertising

April 17, 2017<p>Share this content:<p>How the professional basketball team uses data and segmentation to target the right fans<p><i>Photo source: The Portland</i> …

Digital Marketing

Why Best Buy Is Reorganizing Its Marketing Team

Most Popular<p>Best Buy is reconfiguring its marketing team into a more streamlined division that costs less. The Richfield, Minn.-based retailer has …

Advertising

5 Simple Techniques to Get More Facebook Live Viewers

Let’s walk through two scenarios you’ve likely found yourself in at some point lately.<p>Scenario 1:<p>You’re sitting at your desk, in the midst of …

Facebook

The LinkedIn Profile Tips You Probably Aren't Using (But Should Be!)

Because just filling everything out isn't enough.<p>A quality LinkedIn profile can be a gateway for prospective employers and collaborators, but with over 467 million members, LinkedIn is not the easiest place to stand out.<p>Even a complete profile with a well-composed list of accomplishments, a …

LinkedIn

Free-to-play model boosts digital games

Console and mobile devices offer great scope for future growth.<p>Revenue from massively multiplayer online (MMO) and multiplayer online battle arena …

Game Development