4 Magazines | 4,905 Articles | 826 Followers | 3 Likes | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.
For the 2016 and 2017 Major League Baseball seasons, Comcast will have to give customers a 12.5 percent discount from last year's price on MLB Extra …Philadelphia
The Tampa Bay Lightning are gearing up for the season ticket sales push with a new payment program. Dubbed "Bolt for Life," the new program allows …Tampa Bay Lightning
Erik Spanberg Senior Staff Writer Charlotte Business Journal
Industry executives and investors heard from entrepreneurs last year at the first Sports… …Startups
Yahoo Inc. and PGA Tour, a membership organization for touring professional golfers and organizer of the main professional golf tours in North …Yahoo
Nicholas Doblick had a goal in mind.Social Media
Sponsored White Paper Debunking the Seven Myths of Cinema Advertising
2015 is a banner year for moviegoing and cinema advertising. North American box …Advertising
The WNBA tapped Coca-Cola Foundation chairwoman Lisa Borders as the new president of the women's basketball league on Wednesday.
Borders serves on Duke University's board of trustees with NBA commissioner Adam Silver. Both were named to the board along with six other new trustees in July.
Silver was …NBA
Sponsorships are a critical funding source for all sorts of events, from trade shows and music festivals to nonprofit galas. And savvy brand …
New data has revealed users did more than watch TV during Super Bowl 50, as the ‘second screen’ trend saw users interact with a variety of apps on …Super Bowl
I have been using LinkedIn for many years now and have used everything LinkedIn has to offer other than the recruitment environment. Based on my …LinkedIn
These brands advertised for the first time during a Super Bowl. Tell us if you think they put their spot to good use in our poll below!
From big …Advertising
StubHub, long considered to be the leader in secondary ticket sales for events, is getting into direct sales of primary tickets through a new partnership with the Philadelphia 76ers.
They may have one of the worst records in the league, but they’re still first in the hearts of Philly basketball fans …Philadelphia
The Oakland Raiders will play one of their eight “home” games in the 2016 NFL season in Mexico City, the NFL announced Feb. 5, which not only …Mexico City
(Reuters) - The NFL's rough time off the field in recent years is doing little to hurt its coffers as sponsorship revenue rose 4.4 percent to $1.2 billion this season, according to research released by sponsorship consultant IEG on Friday.
The rise in sponsorship revenue for the NFL and its 32 teams …Revenue
Organizers for the 2018 Pyeongchang Olympics say they have gathered 70 percent of their target goal of 870 billion won ($728 million) for domestic …
MLB may terminate its exclusive marketing agreement with DraftKings if the company fails to adhere to New York State law, reports The New York …Marketing
This year, Hotels.com is launching a multi-platform sports marketing strategy and the online travel brand is now rolling out its first two …Advertising
Just four months ago, daily fantasy sports companies seemed like a sure bet.
With no government oversight, the companies recruited players by the millions, many of them young, lured by an ever-expanding buffet of online contests as well as a costly and inescapable advertising campaign that made …Baseball
The football season may be ending, but that only means the basketball season is heating up.
Spalding, maker of the official basketball of the NBA is …Sports Industry
The Carolina Panthers had a breakout year both on the field and on Twitter, according to a recent report from Union Metrics.
The report was based on …Social Media
How do you find your purpose?
We live in a society where we're bombarded with stimulus. Now more than ever before, we're plugged into a rapidly evolving wired world. The dings, rings and buzzes that emanate from our smartphones seem to only stop when we forget to recharge.
But in those rare quiet …Afterlife
Doritos is introducing a new, social media-focused contest during this year’s Super Bowl, as it bids adieu to its long-running, phenomenally …Second Screen
CBS is expected to draw nearly 190 million viewers for its Super Bowl 50 telecast. Many of those viewers will have second-screen experiences, peeking …Super Bowl
The Tampa Bay Lightning is the first professional sports team in the U.S. to roll out new technology that could be a literal game changer. Enthrall …Startups
Why is the phenomenon of social media so important?
Social media serve to develop mutual relationships based on trust. It is a very broad-based …Social Media
RIO DE JANEIRO — Long before Usain Bolt lines up in the starting blocks or Katie Ledecky dives into a pool, a big Olympic race is already underway. Organizers for the Summer Games have a long checklist of tasks that still need to be addressed — from infrastructure to competition venues to budding …Brazil Travel
Watch the game on your phone while at the game? We don't know if Yormark is just trolling the fans at this point, but it sure seems like it.
Take a …