Don Roy

7,854 Added | 4 Magazines | 5 Likes | 1 Following | 884 Followers | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

3 Things You Should Do Immediately After Meeting Someone

You’ve just met someone new at a networking event, industry conference, or a meeting, and the two of you really hit it off. So, as you’re wrapping up …

5 Simple Ways to Build Relationships That Stand the Test of Time

There’s no question that success in business, and in life, often comes down to who you know, not what you know.<p>Having observed the lives of …

The 12 point LinkedIn profile refresh

Your LinkedIn profile is the ideal place to demonstrate your expert authority. It’s also the first thing most people are likely to find if they go …

Personal Branding

AMC Theatres is lawyering up to stop those $10 monthly movie passes

Movie lovers rejoiced yesterday over the news that MoviePass would let subscribers watch up to 365 movies a year for a monthly fee of $9.95–less than the cost of a movie ticket in most markets. Since every party needs its pooper, <b>AMC Theatres just announced that it is “consulting with its attorneys”</b> …

Movies

Durham Bulls Athletic Park Becomes First Minor League Baseball Facility to Host eSports Tournament - eSports Marketing Blog

<b>Durham Bulls Athletic Park will become the first Minor League Baseball facility to host an eSports tournament, when the inaugural DBAP Gaming</b> …

Minor League Baseball

The Overwatch League™ Adds New Teams for London and Los Angeles - eSports Marketing Blog

<b>The Overwatch League™ today announced its latest team sales, with esports organization founder Jack Etienne of Cloud9 purchasing the team for London,</b> …

Los Angeles

NASCAR Driver Austin Dillon Promotes STEM Education Program

Richard Childress Racing (RCR) has teamed up with The Dow Chemical Company to launch an online education program for children highlighting the …

Education

Why Football Will Air Fewer Ad Breaks This Fall

Networks say the changes will cause "zero impact on revenue."<p>The number of commercial breaks during NFL games has often bothered viewers — and not …

Roger Goodell

Xiaomi Surpasses Fitbit And Apple To Become No. 1 Wearable Brand

Chinese smartwatch and fitness band maker Xiaomi, which makes the Mi Band, surpassed both Apple and Fitbit in the second quarter to become the …

Wearable Tech

San Jose Earthquakes Cut Concessions Line Congestion With FanFood

You don’t buy a ticket to a sporting event to stand in line waiting for food. You buy a ticket to see the big moments and to say, “I was there.” To …

Major League Soccer

The Brand Rafael Nadal: Sponsors (Part 1)

Rafael Nadal made $26 million from endorsements the past year according to Forbes.<p>Rafael Nadal is talented, successful, has good looks and has a …

Tennis

Cringe-Worthy Attempts to Market to Millennials

Targeting a particular generation in an advertising campaign is not a new strategy, especially with millennials. This generation has been fodder for …

Millennials

eSports: It’s here and it isn’t going away

A force to be reckoned with 320 million eyes. That is the amount of exposure a brand could potentially gain through the sponsorship of eSports right …

League of Legends

Play Ball! Online Grocer Peapod Partners with the New York Yankees™

NEW YORK, Aug. 17, 2017 /PRNewswire/ -- Peanuts? Check. Hotdogs? Check. New York Yankees? Check! Peapod, the country's leading online grocer, …

New York Yankees

Talking new NBA uniforms and branding with graphic designer Todd Radom

This season the NBA began a new apparel partnership with Nike, which means every team is being outfitted with new uniforms. Some have been tweaked …

Graphic Design

Air ball! Nobody's buying expensive sneakers

LeBron James and Steph Curry aren't doing a good job selling pricey sneakers. Neither is Michael Jordan, for that matter.<p>And that's terrible news for Nike, Under Armour and Adidas.<p>Foot Locker (FL), which sells shoes from all three of the kings of kicks, reported disastrous results on Friday …

Why Adidas is hesitant to give Andrew Wiggins a signature shoe

Adidas is reportedly unsure whether Wiggins can carry his own shoe.<p>Signature shoes are reserved for the highest-profile athletes in the NBA — only 16 players have a signature model. So when it’s time for Adidas to re-sign Andrew Wiggins when his large rookie shoe contract expires, they’ll have to …

NBA

Mets vs. Yankees? America Couldn’t Care Less, New York

The final Subway Series contest of the 2017 season takes place this evening at Citi Field, and if you put on the game, you might get the impression …

Major League Baseball

3 Hottest Trends in Sports Marketing Brand Activations - GameDay

Game Day

Razorbacks extend sports marketing pact with IMG until 2028

click to enlarge<p>We don't covermuchsports here, but this is business, big business.<p>The <b>University of Arkansas Athletic Department</b> said today it had …

College & University

McLaren unveil Woking Grand Prix plan

McLaren are yet to present any of their plans to Woking Borough Council, citing that they are ‘scared’ about how it would react to the extensive and …

Auto Racing

Lyft picks up Atlanta Falcons and Atlanta United deals

Lyft will provide fans of the Georgia-based clubs a safe and affordable method of travel to and from designated drop-off and pick-up areas outside …

NFL

Participation trophies abound as Georgetown celebrates ‘Millennial Day’

Georgetown director of marketing Chris Grosse was kicking around promotional ideas for the coming fall athletics season and imagined a youth soccer throwback day, with orange slices, Hawaiian Punch juice boxes and an Umbro shorts giveaway. A friend suggested he also give out participation trophies, …

Georgetown Hoyas

Hawks land jersey sponsorship with Atlanta-based health company led by Dr. Oz

The Hawks and Sharecare reportedly agreed to terms on a five-year deal<p>The Atlanta Hawks have landed a uniform sponsorship for the upcoming season with health and wellness engagement platform Sharecare that will place the company's logo on the left shoulder of the team jersey, according to <i>The</i> …

Basketball

PGA of America and Topgolf Partner to Advance Career Opportunities in Golf and Grow Interest in the Game

DALLAS, Aug. 7, 2017 /PRNewswire/ -- The PGA of America has entered into a strategic alliance with global sports entertainment leader Topgolf® to …

Floyd Mayweather Will Launch Boxing Gym Business With Plans For 500 Outlets

Boxer Floyd Mayweather is renowned for his off-the-charts fitness level. While his opponents often tire during a bout, Mayweather appears as fresh in the 12th round as he was in the first. Mayweather is ready to reveal the secrets to his fitness success after he faces UFC king Conor McGregor Aug. …

CFL launches 'Diversity is Strength' campaign

11:31 PM GMT<p>ESPN.com national NFL writer<br>• ESPN.com NFC North reporter, 2008-2013<br>• Covered Vikings for Minneapolis Star Tribune, 1999-2008<p>The Canadian …

Canadian Football League

College football fans love beer. Now universities want to cash in

The 12-ounce can features an anthropomorphic green wave, scowling angrily and brandishing a megaphone with the word “Tulane.”<p>That’s the new Green Wave Beer, named after Tulane University’s athletic teams — the result of a partnership between Tulane and a local brewing company, which the school …

College & University

ESPN’s new Apple TV app lets you watch four screens of live sports at the same time

Get ready for some football. And then more football. And then two more football games. All at once.<p>Do you like sports?<p>Do you like watching a lot of sports? At the same time?<p>ESPN wants to help you — if you subscribe to a pay TV service that has ESPN and if you have the most recent version of Apple …

Smart TV

IMG College launching Tailgate Club at three schools

Published August 14, 2017<p>IMG College is starting a new business in the increasingly competitive tailgating space by providing food, drink and other …

Sports Industry