Don Roy

6,844 Added | 4 Magazines | 4 Likes | 1 Following | 874 Followers | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

eNBA and eNHL leagues coming in a format familiar to fans

Recent comments from two powerful figures in the professional sports world give us a glimpse into what the relationship between traditional sports …

Game Development

Inside Clemson athletics' championship brand

In late February, two Clemson officials gave an Endeavor crowd of about 90 people in downtown Greenville a look inside the university athletics’ …

Under Armour's latest $300 3D-printed sneaker arrives March 30th

Last year Under Armour debuted a limited run (96 pairs) of Architech shoes with a 3D-printed midsole, and now it's continuing the line with the Futurist. Once again, that 3D printing is used to create a "dynamic lattice network" for cushioning but this time it's matched to a compression lace system …

3D Printing

NHL Guardian Project flop leads to $500K lawsuit loss

Launched in 2011, The NHL Guardian Project was collaboration between the NHL, comics legend Stan Lee and Guardian Media Entertainment that created 30 …

NHL All-Star Game

10 simple steps to build authority on LinkedIn

LinkedIn business pages and personal profiles need to demonstrate as much authority and reassurance as possible, if you are to ever turn them online …

LinkedIn

7 Vital SEO Trends for Google Rankings in 2017

Use these seven SEO trends to improve your Google search rankings in 2017.<p>Let’s face it: Developing an SEO strategy today isn’t easy.<p>With an …

Gary Bettman says NHL open to Chinese investment as hockey tries to expand footprint

Chinese companies and entrepreneurs have poured billions of dollars into buying soccer clubs across Europe. Now, those companies are turning to the sport that is sometimes referred to in China as “soccer on ice,” at a moment the NHL is readying a major new push into the world’s most populous …

NHL

Tech giants scrimmage for Thursday night NFL games

The National Football League has another combine going: the one for streaming rights to its Thursday Night Football games.<p>Among the prospects: Amazon, Facebook, Twitter and YouTube.<p>The four tech giants are bidding for the games, which last year were broadcast on Twitter, according to a person close …

NFL

How 3D printing is helping companies innovate shoes

3D printing has become a popular new technology in the past few years, and shoe companies have been experimenting with how to use this technology to …

GE Appliances to sponsor Louisville City FC soccer team - Louisville - Louisville Business First

Louisville City FC has signed GE Appliances, a Haier company, as its new uniform sponsor… more<p>Louisville City FC<p>A new sponsor will appear on the …

NHL to announce 2017 exhibition games in China, per reports

The league is angling for wealthy Chinese investors.<p>The NHL is heading to Beijing next week for a big announcement. If reports are correct, then the trip will be just one of many to China over the next few years.<p>Per reports from <i>Fortune</i> and <i>The Globe and Mail</i>, the league will announce two exhibition …

China

Avalanche, Senators in Sweden: NHL to return to Europe for first time in six years

2017 SAHP NHL Global Series will pit Ottawa and Colorado against each other in Stockholm<p>The NHL may be bungling its Olympic opportunities . But that doesn’t mean hockey isn’t going overseas in 2017-18.<p>As part of the 2017 SAHP NHL Global Series, the league announced Friday that the Colorado …

NHL

The Six Worst Ways To Brand Yourself

One evening when my daughter was 12 I asked her to grab my car keys from my desk.<p>She came back with the keys. We got in the car to drive to her piano lesson.<p>“Mom,” she said, “I saw a resume on your desk.”<p>“Was there something about the resume that struck you?” I asked her.<p>“Yes!” she said. “This man …

Personal Branding

The Do's and Don'ts of Google AdWords For B2B

This post will help you separate the good and bad practices of using Google AdWords for B2B purposes.

Eisner kicking around idea of buying an English soccer club

Michael Eisner is negotiating to buy a soccer team in England. The erstwhile Disney chief aims to acquire the Portsmouth Football Club through his …

Soccer

Spurs' MLS push to get an assist from FOX TV deal

Spurs Sports & Entertainment, which is leading San Antonio’s drive to secure a Major League Soccer franchise, has struck a deal that will give its …

Soccer

NFL hosting women’s career development conference, veteran tryouts, owners meetings in Arizona

The National Football League will hold its annual meetings in Phoenix next week at the Arizona Biltmore Resort & Spa. But before that the NFL will …

NFL

Wal-Mart rings up coast-to-coast deal with Oak View Group that covers 21 arenas - Bizwomen

Wal-Mart has signed a massive deal with the Oak View Group, giving the world’s biggest retailer a major marketing presence at 21 big league arenas …

Sports Industry

ISE committed to expanding its basketball business

Independent Sports & Entertainment is working on expanding its basketball representation business through hirings or an agency acquisition, while it …

Texas Rangers, Cordish Cos. to get Texas Live! underway in Arlington

The Texas Rangers and the Cordish Cos., based in Baltimore, plan to officially get Texas Live! — a $250 million mixed-use project near the stadium — …

Texas

Bayern Munich opens China office

A Chinese boy takes part in a training session after the opening ceremony of Bayern Munich’s office in Shanghai on March 22, 2017 © <b>AFP / Johannes</b> …

China

Canucks season tickets a tough sell as NHL team struggles

The Canucks’ March 7 home game against the Canadiens was packed with enough Habs fans that it might have been hard to tell that the game was taking …

NHL

<b>[By MC Editor JC Lupis]</b> Nielsen recently released its latest Comparable Metrics report [download page], a quarterly look at device and media usage …

Advertising

Want To Be A Thought Leader? Here's How To Start

Dear Liz,<p>I want to be you when I grow up. I want to be a thought leader and share ideas with the world. How do I begin?<p>Thanks,<p>Monique<p><i>Watch on Forbes:</i><p>Dear Monique,<p>Great plan! The first step in growing your thought leadership flame is to ask yourself this question: What do I care most about?<p>What do I …

Leadership

How Golden State Warrior Andre Iguodala Became The NBA’s Ambassador To Silicon Valley | Fast Company | The Future Of Business

By Daniel Terdiman02.28.17 | 7:00 am<p>Even in a professional sports league known for well-dressed men, Andre Iguodala, the 6-foot-6 Golden State Warriors forward, stands out for his fashion sense. The 2015 NBA finals MVP, who once moonlit as the menswear style director for Twice, a secondhand fashion …

Silicon Valley

Frustration leads to disruption

All of our Virgin businesses have been built out of frustration. Fed up with the status quo, we’ve looked beyond the standard and dull ways of …

It's 'official:' ServiceMaster partners with Minor League Baseball

Memphis-based ServiceMaster has partnered with Minor LeagueBaseball (MiLB). ServiceMaster Global Holdings Inc. announced its new “ServiceMaster …

Baseball

“The Shark” Signs Partnership With Authentic Brands Group

Per a press release from the company, legendary golfer, Greg “The Shark” Norman has entered a strategic partnership with Authentic Brands Group …

Sports Industry

How to Maximize Your Facebook Reach

Is declining reach impacting your Facebook marketing ROI? Looking to improve your Facebook exposure? Organic reach has become harder to achieve on …

Internet Marketing

Snapchat Is Looking to Make Its Mark With Australian Football League Pact

Australian rules football is coming to Snapchat, as parent company Snap Inc. reached a multiyear agreement with the Australian Football League to …

Snapchat