Don Roy

6,503 Added | 4 Magazines | 4 Likes | 1 Following | 868 Followers | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

Chargers tickets in LA will be double the price they were in San Diego last year

It’s rough to be a Chargers fan right now.<p>First off, those in San Diego had to watch the team move to big, bad Los Angeles. To make matters worse, …

NFL

Plank Pens Open Letter Responding To Trump Backlash

In a full-page advertisement in The Baltimore Sun, Kevin Plank, Under Armour’s CEO, responded to the uproar the company has faced after his comments …

Under Armour

Stephen Curry spoke. Under Armour listened. Now what?

Whether the dust-up between Stephen Curry and Under Armour keeps mushrooming or fizzles out, this much is true: In an era of contentious politics, …

Stephen Curry

What the NBA's G-League Deal Means for Sports Marketing

Most Popular<p>With the National Basketball Association on Tuesday officially announcing it will rename its minor D-League the G-League after Gatorade, …

Advertising

Audi gets its game on with D.C. United stadium sponsorship

Audi is undoubtedly one of the most known brands in the automobile industry, but it isn’t satisfied in just having its brand on the road, so to …

Soccer

Steak 'n Shake renews sponsorship of Rahal

Steak ‘n Shake will return to Rahal Letterman Lanigan Racing for a third season of sponsorship of the team’s Verizon IndyCar Series effort.<p>Steak ‘n …

BBQ

Danica gets sponsorship help in time

CHARLOTTE, N.C. (AP) — One of Danica Patrick’s sponsors has stepped up to fill a sudden funding void created when Stewart-Haas Racing sued her …

Danica Patrick

Budweiser bows out of Team USA sponsorship

NEW YORK (CNNMoney) - After 32 years, Budweiser's sponsorship of Team USA has gone flat.<p>Anheuser-Busch InBev, which owns Budweiser, has decided not …

Rio Olympics

Mountain Dew Plans NBA All-Star Activations

by<p>Mountain Dew is celebrating "the game beyond the game" through unique fan experiences during the NBA All-Star 2017.<p>Included is the launch of The …

NBA

How Nike Became A Fashion Powerhouse

In a series of events during New York Fashion Week, Nike solidified its status as a fashion brand.<p>In the mid-'80s, Nike released the Air Force One. It was the first sneaker to incorporate its pressurized air technology that absorbs shock to help athletes perform better. But, to everybody's …

Nike

Facebook elbows in on Twitter's live sports turf

Facebook is shooting for a big year in live sports, making its mark on the fragmenting sports streaming industry.<p>Through a new partnership with Univision, Facebook will stream 46 games from Mexico's top soccer league Liga MX to the network's U.S. users, the companies announced Monday.<p>That's just …

Facebook

Under Armour, Stephen Curry and the risk of celebrity endorsements

Under Armour received a dose of good news Sunday after the company endured a week of criticism when several of its top celebrity endorsers broke ranks with the Baltimore-based athletic wear firm after chairman Kevin Plank spoke positively about President Trump’s effect on business.<p>Jordan Spieth, …

Nike

With Amazon Books, Jeff Bezos Is Solving Digital Retail's Biggest Design Flaw

Why is Amazon suddenly so interested in opening physical retail stores?<p>As upscale outdoor shopping centers go, Seattle's University Village is unusually forward thinking. There's a Starbucks, of course, but also a sushi place where the dishes roll by on a moving belt and each plate has an RFID …

Amazon

Utah Jazz Strike Three-Year NBA Jersey Ad Deal

Most Popular<p>The Utah Jazz are the latest franchise taking advantage of new NBA rules allowing on-jersey advertising. But the team's patch will be …

Utah Jazz

Why Traditional SEO Is Dying

Life seemed simpler back in the early days of online search. Users relied on search engines to look up information, instead of apps and social media channels like they do now. Back then, brands simply needed to insert the right keywords in the right places to rank well in search results. But, …

SEO

Nike Takes A Stand For Equality

Nike Inc. launched Equality, a multifaceted program that raises Nike’s voice and uses the power of sport to stand up for the value of …

Megan Rapinoe

The Impact of Email List Segmentation on Engagement

Segmented email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse, and unsubscribe …

Digital Marketing

LinkedIn 201: How To Cultivate A Powerful Network

Once you have a complete and up-to-date profile that is authentic, relevant, and compelling, it’s time to start using LinkedIn for networking. (If your profile is not quite there yet, this post – LinkedIn 101: How To Craft A Stellar Profile – will help.)<p>Hopefully, you avoided reaching out to new …

LinkedIn

Activist athletes pose an 'unprecedented' threat to sponsor brands

On Friday, Dwayne Johnson became the latest Under Armour athlete who distanced himself from CEO Kevin Plank and his pro-Trump comments, joining Misty …

Advertising Industry

The Super Bowl, Re-Politicized And De-Sexed

by<p>I just had the great misfortune of catching a Valentine’s Day TV spot (recycled from 2012) for the Vermont Teddy Bear Store’s “Big Hunka Love Bear.”<p>…

Advertising Industry

What to expect from the booming esports industry in 2017

A sold-out crowd packed into Seattle's KeyArena in August to watch the world's best compete at an elite level. The scene inside the arena was exactly …

Game Development

With layoffs, Bleacher Report does away with its user-generated roots

Bleacher Report is finally washing its hands of the amateur contributor business the company originally made its name on.<p>As reported by Politico, …

Steve Young Is an Athlete Who’s Actually Good at Finance - Bloomberg

Before a <i>Monday Night Football</i> game in Minneapolis in October, Steve Young seems to be doing the typical work of an ex-quarterback. Still fit and even …

How 5 Premier League clubs are using social video

When football team Manchester United signed Juan Mata in 2014, the news was delivered through a straight-laced press release on its website. Two …

How Pepsi was one of few to leverage mobile for Super Bowl LI

PepsiCo's annual sponsorship of the Super Bowl Half Time show was among some, but not many, that effectively tapped social media and mobile for …

Circus is leaving town, permanently

CHARLOTTE, N.C. — Soon he would be at the center of the Greatest Show on Earth, the tall and striking ringmaster in a bejeweled, dark top hat fully …

Marijuana turns to athlete sponsorships

John Spriggs, a freestyle skier, backcountry skier, rock climber and fly fisherman, is paid to live the outdoor life.<p>A Colorado native, Spriggs, 28, …

Lionel Messi Extends Sponsorship Deal With Adidas

GOAL.COM<p>Barcelona star Lionel Messi has reaffirmed his commitment to sportswear manufacturer Adidas, the player has confirmed via Facebook.<p>It is not …

Soccer

Danica Patrick Still In Sponsorship Limbo With NASCAR Season Approaching

1,204<p>The 2017 NASCAR season is just around the corner, and one of the sport’s biggest stars still is in major sponsorship limbo.<p>Stewart-Haas racer …

Mike Ilitch, Little Caesars Founder, Detroit Tigers And Red Wings Owner, Dies

Mike Ilitch, founder of Little Caesars Pizza and a former minor-league baseball player who went on to own the Detroit Tigers and Red Wings, has died, reports WDET's Pat Batcheller.<p>Ilitch, born in Detroit to Macedonian immigrants, opened his first pizza store with his wife, Marian, in the Detroit …

Detroit Red Wings