Don Roy

4 Magazines | 4,905 Articles | 826 Followers | 3 Likes | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

Comcast sideswiped by lawsuit against MLB

For the 2016 and 2017 Major League Baseball seasons, Comcast will have to give customers a 12.5 percent discount from last year's price on MLB Extra …


Tampa Bay Lightning hike season ticket prices, roll out 'Bolt for Life' program

The Tampa Bay Lightning are gearing up for the season ticket sales push with a new payment program. Dubbed "Bolt for Life," the new program allows …

Tampa Bay Lightning

Sports start-ups to sink or swim in Charlotte - Charlotte Business Journal

Erik Spanberg Senior Staff Writer Charlotte Business Journal

Industry executives and investors heard from entrepreneurs last year at the first Sports… …


Yahoo Inc. Partners With PGA Tour To Deliver Free Video Content

Yahoo Inc. and PGA Tour, a membership organization for touring professional golfers and organizer of the main professional golf tours in North …


Social media campaign gives Penguins a song to celebrate

Nicholas Doblick had a goal in mind.

Social Media

NBA's Becky Hammon Stars in BBVA Compass Ad Ahead of All-Star Game

Sponsored White Paper Debunking the Seven Myths of Cinema Advertising

2015 is a banner year for moviegoing and cinema advertising. North American box …


Lisa Borders named WNBA president, has connection to NBA's Adam Silver

The WNBA tapped Coca-Cola Foundation chairwoman Lisa Borders as the new president of the women's basketball league on Wednesday.

Borders serves on Duke University's board of trustees with NBA commissioner Adam Silver. Both were named to the board along with six other new trustees in July.

Silver was …


Premier League launches new logo after Barclays' sponsorship

English Premier League

10 Tips for an Effective Sponsorship Strategy

Sponsorships are a critical funding source for all sorts of events, from trade shows and music festivals to nonprofit galas. And savvy brand …

Report: Social Networking Apps Led Usage During the Super Bowl

New data has revealed users did more than watch TV during Super Bowl 50, as the ‘second screen’ trend saw users interact with a variety of apps on …

Super Bowl

5 ways to radically transform your presence on LinkedIn

I have been using LinkedIn for many years now and have used everything LinkedIn has to offer other than the recruitment environment. Based on my …


Poll: Which Super Bowl Ad Newcomer Did Best?

These brands advertised for the first time during a Super Bowl. Tell us if you think they put their spot to good use in our poll below!

From big …


Partnering With 76’ers, StubHub Moves Into Direct Ticketing Sales

StubHub, long considered to be the leader in secondary ticket sales for events, is getting into direct sales of primary tickets through a new partnership with the Philadelphia 76ers.

They may have one of the worst records in the league, but they’re still first in the hearts of Philly basketball fans …

Super Bowl

Texans, Raiders to play fall game in Mexico City

The Oakland Raiders will play one of their eight “home” games in the 2016 NFL season in Mexico City, the NFL announced Feb. 5, which not only …

Mexico City

NFL sponsorship revenue rises 4.4 percent in 2015 season

(Reuters) - The NFL's rough time off the field in recent years is doing little to hurt its coffers as sponsorship revenue rose 4.4 percent to $1.2 billion this season, according to research released by sponsorship consultant IEG on Friday.

The rise in sponsorship revenue for the NFL and its 32 teams …


Pyeongchang Organizers at 70 Percent of Sponsorship Target

Organizers for the 2018 Pyeongchang Olympics say they have gathered 70 percent of their target goal of 870 billion won ($728 million) for domestic …

Report: MLB may end marketing with DraftKings

MLB may terminate its exclusive marketing agreement with DraftKings if the company fails to adhere to New York State law, reports The New York …


Assembly, CP+B Help Score With Sports Marketing Platform

This year, is launching a multi-platform sports marketing strategy and the online travel brand is now rolling out its first two …


Once Ubiquitous, Daily Fantasy Sports Now Seems Vulnerable

Just four months ago, daily fantasy sports companies seemed like a sure bet.

With no government oversight, the companies recruited players by the millions, many of them young, lured by an ever-expanding buffet of online contests as well as a costly and inescapable advertising campaign that made …


Spalding Woos 'True Believers'

The football season may be ending, but that only means the basketball season is heating up.

Spalding, maker of the official basketball of the NBA is …

Sports Industry

The Most Followed, and Talked About, NFL Teams on Twitter

The Carolina Panthers had a breakout year both on the field and on Twitter, according to a recent report from Union Metrics.

The report was based on …

Social Media

Want to Find Your Purpose? Stop Looking for It. Start Living With It.

How do you find your purpose?

We live in a society where we're bombarded with stimulus. Now more than ever before, we're plugged into a rapidly evolving wired world. The dings, rings and buzzes that emanate from our smartphones seem to only stop when we forget to recharge.

But in those rare quiet …


Doritos To 'Crash the Second Screen' During Super Bowl

Doritos is introducing a new, social media-focused contest during this year’s Super Bowl, as it bids adieu to its long-running, phenomenally …

Second Screen

Here Are 7 Stats That Show How Super Bowl Viewers Will Use Second Screens

CBS is expected to draw nearly 190 million viewers for its Super Bowl 50 telecast. Many of those viewers will have second-screen experiences, peeking …

Super Bowl

Vinik-backed Seattle startup brings new tech to Amalie Arena for Lightning games

The Tampa Bay Lightning is the first professional sports team in the U.S. to roll out new technology that could be a literal game changer. Enthrall …


Link Social Media with Your Career Goals | Personal Branding Blog - Stand Out In Your Career

Why is the phenomenon of social media so important?

Social media serve to develop mutual relationships based on trust. It is a very broad-based …

Social Media

Six months out, Rio organizers are still a long way from the finish line

RIO DE JANEIRO — Long before Usain Bolt lines up in the starting blocks or Katie Ledecky dives into a pool, a big Olympic race is already underway. Organizers for the Summer Games have a long checklist of tasks that still need to be addressed — from infrastructure to competition venues to budding …

Brazil Travel

You won't believe what Barclays Center CEO thinks Islanders' fans with obstructed views should do

Watch the game on your phone while at the game? We don't know if Yormark is just trolling the fans at this point, but it sure seems like it.

Take a …