Don Roy

4 Magazines | 5,958 Articles | 849 Followers | 3 Likes | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

NHL Names Pandora's Heidi Browning New Chief Marketing Officer

In an effort to continue extending its brand throughout the nation, the National Hockey League today named Heidi Browning as its new executive vp and …

Pandora

How to Make Marketing Sponsorships Work

It amazes me how many brands sign on to sponsor something, but then don’t find ways to make that association clear in a meaningful way to customers …

Marketing

Lands' End ousts CEO who reportedly spent only one week a month in the company's office

Lands' End has ousted its CEO 19 months after she took the job.<p>Federica Marchionni is leaving her position as CEO "effective immediately," according to a news release from the company. The release didn't give a reason for her departure.<p>According to The Wall Street Journal, Marchionni was forced out …

CEOs

Roger Goodell named most influential person in sports by Sporting News

NFL commissioner Roger Goodell has been voted the most influential person in sports, according to a ranking compiled by Sporting News.<p>Twenty-one …

The Philadelphia 76ers just bought a pair of eSports teams

The two will be merged into a "powerhouse competitor."<p>The Philadelphia 76ers' ownership group announced on Monday that it has acquired two eSports teams, Team Apex and Team Dignatas, and will merge them into a single organization under the Dignatas banner. The team will compete in <i>League of Legends</i>,</i> …

Philadelphia

EP. 185: Cal Newport - Become So Good You Can't Be Ignored - Altucher

You’re either horrible or miserable.<p>Woody Allen has this joke in “Annie Hall.”<p><i>He says, “Life is divided into the horrible and the miserable. That’s</i> …

Entrepreneurship

As Our Jobs Are Automated, Some Say We'll Need A Guaranteed Basic Income

<i>Much of the anger and anxiety in the 2016 election is fueled by the sense that economic opportunity is slipping away for many Americans. This week, as part of NPR's collaborative project with member stations,</i> A Nation Engaged<i>, we're asking the question: What can be done to create economic</i> …

Basic Income

Don’t Say You Are An Entrepreneur

I stopped sleeping for fifteen years the first day I left my full-time job to go to my own business, which had been operating already for 18 months.I …

Entrepreneurship

Facebook Grossly Overestimated Video Metric for Two Years

September 23, 2016<p>Share this content:<p>How the social media giant's video metric tool delivered an error in results<p>Facebook Video<p>Facebook has vastly …

Facebook

Ease into "Deliberate Learning" with the Five Hour Rule

Deliberate learning, when you set aside time and effort specifically to learn, helps you make progress mastering a new skillbecause you’ve dedicated …

Learning

Tennis stars Williams, Djokovic take their game to Armani

MILAN (AP) — If even Giorgio Armani has a negligee-inspired dress, then baby doll looks are definitely a trend.<p>Armani's take featured a layer of black sheer pleating over a dark floral pattern, finished with poufy translucent shoulders. Baby-doll looks are hot this season on the runways at Milan …

Giorgio Armani

Kia Targets Millennials With Short Attention Spans

Kia Motors America is targeting Millennials with the launch of its compact Kia Forte.<p>Two 30-second TV spots from creative AOR David&Goliath shows how …

Work begins on second 50-storey Canadiens condo tower

The appetite for Montreal Canadiens-themed merchandise — even $250,000 studio apartments and $1-million-plus penthouse condos — appears to be …

NHL

Google Just Got Rid of AdWords Converted Clicks. Now What?

Today, Google ends support for Converted Clicks in Google AdWords. Advertisers still using this metric in reports or for Target CPA bidding need to …

Brands have started using Twitter's latest customer service tools

Brands have been using Twitter as a customer service tool for years, dealing with everything from legitimate complaints to hashtag trolls. Now, a new …

Financial Fridays: Why Today Is The Day You Have To Reinvent Yourself - Altucher Confidential

It’s going to be a shitstorm and I hope I have my umbrella.<p>Incomes are getting lower every year. This will never stop.<p>Since 1993. Income for people …

Twitter’s First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute

CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But …

Advertising

Formula One at a Turning Point With Its New American Owners

Formula One’s return to Singapore this weekend is a fitting reminder that despite the optimism that greeted the announcement that an American media company was buying the series and would list it on Nasdaq, it could turn out to be déjà vu all over again.<p>Bernie Ecclestone, the series’ promoter, has …

Formula One

Cubs fans will have to dig deep to get playoff tickets

Now that the Cubs have clinched a spot in the National League Division Series, a new contest has begun — for playoff tickets.<p>Tickets brokers say fans who aren't lucky enough to buy them through the official lottery can expect to drop serious cash for a chance to watch the team make history. Whether …

Baseball

Raiders stadium in Las Vegas is now just one step away from approval

Are the Oakland Raiders heading to Las Vegas?<p>A Nevada oversight committee has approved a $750 million public funding plan for a Las Vegas Raiders stadium, according to CBS News' Mark Albert.<p>Clark County Commission chair Steve Sisolak confirmed to CBS News via text message that the Southern Nevada …

Las Vegas

The NFL Is the First Sports League to Get a Snapchat Discover Channel

The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league …

Football (U.S.)

Tiger Woods to buy... TaylorMade?! | Golf Magazine News & Forum

<b>• Rumours say Tiger Woods could be buying TaylorMade</b> <b><br>• The equipment giant was put up for sale earlier this year<br>• Jason Day signed deals with Nike and</b> …

Laughing All the Way to the Bank: Rio Olympics Make NBC $250 Million Richer

While the ratings for the 2016 Summer Olympics didn't quite measure up to NBC's early projections, the Peacock still managed to strut away from Rio …

Entertainment

Future of live TV? Twitter’s first attempt at NFL live streaming goes smoothly

So far, so good for Twitter’s NFL live streaming ambitions.<p>The company’s first attempt at streaming an NFL game went smoothly, and the overall …

Rams' TV ratings in L.A. this year lower than in St. Louis opener last year

Did Los Angeles Rams fans not expect much out of their team in the season opener? Or are there Los Angeles Rams fans to begin with?<p>The Rams’ …

Atlanta Hawks introduce fully digital ticket package aimed at millennials

Few groups of people have the power to control the sporting world like that of the millennial generation thanks to its purchasing power. The Atlanta …

ACC Pulls Championships From North Carolina Over Bathroom Law

One day after the NCAA voted to move championship tournaments and other games from the state of North Carolina over a controversial law regarding …

Sports Law

What ESPN's App Crash Tells Us About America's Fantasy Football Obsession

It seems people are becoming increasingly interested in disassociating themselves from the reality they've been handed. The rise of virtual reality, the prospect of wearing headsets that can transport us to malls, mountains and distant planets, or even online dating via holograms that eventually …

Fantasy Football

Under Armour Hits the Runway With a Wild Attempt at High Fashion

Under Armour Inc. already makes skintight compression leggings, water-repellent sweatshirts, and not-quite-cool sneakers. The next step, of course, …

How to Make Your Images Easier to Find Online

There are plenty of reasons why you want to be able to easily find your images online. One of the biggest ones is the fact that you can track where …

Image Search