Don Roy

8,071 Added | 4 Magazines | 5 Likes | 1 Following | 884 Followers | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

Columbus Crew exploring potential move to Austin

Soccer

Portland to host 2018 IndyCar Series race

<b>The Verizon IndyCar Series, the premier level of open-wheel motorsport in North America, is to return to Portland International Raceway in 2018 after</b> …

Motorsport

Jacksonville’s Fanatics Inc. branches out into college merchandising, acquires Atlanta firm

Jacksonville-based Fanatics Inc. online sports apparel and memorabilia company is expanding its operations to focus more on fans of collegiate sports.<p>…

Jacksonville

Orange steps up Marseille sponsorship

The financial terms of the deal have not been confirmed. Marseille had been without a shirt sponsor since the start of the 2017/18 …

Soccer

Innsbruck to reject 2026 Winter Olympics bid after referendum

<b>Residents of the Austrian state of Tyrol have rejected a plan for the region to bid for the 2026 Winter Olympic and Paralympic Games in a local</b> …

Winter Olympics

Sacramento Republic FC lands deal that could help Major League Soccer bid

In another step to shore up its Major League Soccer bid, Sacramento Republic FC will announce Monday that it has signed a five-year deal with UC …

Soccer

Riding the e-sports wave: Professional players, sponsorship and big rewards

SINGAPORE: While e-sports might be perceived in some circles as a niche activity, streaming viewership numbers and financial reports that can be …

Marketing

Rick Pitino's Contract with Adidas Terminated Following Louisville Firing

Former Louisville Cardinals head basketball coach Rick Pitino no longer has a contract with Adidas.<p>On Monday, Darren Rovell of ESPN passed along a statement from the company: "In light of the decision by the University of Louisville, Adidas has terminated its personal services agreement with Rick …

College Basketball

Kevin Durant’s Killer Crossover

With a new media company and growing investment portfolio, the Golden State Warriors star forward is making new moves—on an unfamiliar court.<p>On a crystalline day this past summer, about eight weeks before the official start of the basketball season, Kevin Durant—the Golden State Warrior, reigning …

Kevin Durant

The Premier League, the IPL and Watch: what are Facebook’s intentions in sport?

<b>Dan Reed, Facebook’s head of global sports partnerships, is in London this week for discussions about the social media giant’s new video platform. On</b> …

Facebook

An N.C.A.A. for Esports? Rivals Angle to Govern Campus Video Gaming

Zynab Makki, a junior at Champlain College in Burlington, Vt., had driven 90 minutes from her home for the chance to meet Tyler Schrodt, the young founder and chief executive of the Electronic Gaming Federation.<p>Since he started the E.G.F. out of his dorm room four years ago, Schrodt has branded …

College & University

Take A Journey Into The Heart Of America's Favorite Steeples In 'The Arena'

Take A Journey Into The Heart Of America’s Favorite Steeples In ‘The Arena’<p>by Jonathan Pappas 7 October 2017, 12:45 PM

Travel

Why the Mavs have struck gold in China

<i>In a marketing stroke of genius, the Dallas Mavericks are asking their Chinese fans to choose a new (Chinese) name for the team. Here’s why having a</i> …

China

Lagardère S&E unveils Lagardère Plus to dig into brand partnership marketing

French group Lagardère Sports and Entertainment has launched a new wing dedicated brand sponsorships.<p>Lagardère Plus, has been powered up with the …

Marketing

The New Meaning of Loyalty at Dunkin' Brands | eMarketer Retail

Some say that loyalty is dead, but in reality, the bar is higher than ever for consumers to stay devoted to a brand or retailer.<p>Shoppers are looking …

Customer Experience

Q&A: MLB Marketing Outside The (Batter's) Box

<b>By Barry Janoff</b><p><b>October 12, 2017:</b> With the MLB post-season in full swing, teams, players, fans and league marketing and media partners are eyeing the …

Baseball

Google Releases Latest AdWords Interface To All

Google released the new AdWords interface to all advertisers on Wednesday. The rollout features data visualization enhancements and quicker load …

AdWords

Fox Stock Falls On U.S. World Cup Defeat

The stock price of 21st Century Fox fell on Wednesday, a day after the U.S. soccer team was ousted from the 2018 FIFA World Cup event to be held next …

FIFA

What you need to know about LinkedIn hashtags

The use of Twitter hashtags is widely known and used; they have become very popular over the years. Hashtags help to categorise and filter content …

LinkedIn

Facebook is swallowing up America’s food delivery businesses

Facebook is now eating the world, literally. The social media giant today unveiled plans to get into the food delivery business, by swallowing up online ordering pages from other food delivery companies.<p>An “Order Food” button now appears under the “Explore” section of Facebook’s home page, along …

Restaurants

7 Personal Branding Tips For YouTubers | BCW

<b>Social networks are an anchor of online branding. From Facebook to Instagram, all personal brands need an integrated multi-channel promotion</b> …

Branding

Report: AC Milan to End Jersey Sponsorship with Adidas

Milan will be forced into a new look next season.The Rossoneri seem set to leave their sponsorship jersey deal with Adidas after the conclusion of …

AC Milan

Knicks Team Up With Squarespace for Patch Sponsorship Deal

Squarespace Inc., which sells tools to help people create and maintain websites, will have its logo on the uniform of the New York Knicks this season.<p>…

Basketball

Yuengling announces sponsorship with Philadelphia Flyers

POTTSVILLE, Pa. - D.G. Yuengling & Son Inc. announced Tuesday a multi-year sponsorship agreement with the Philadelphia Flyers at the Wells Fargo …

Crime

TNT, American Express Forge New NBA Sponsorship Deal

With just a week to go before the 2017-18 NBA season tips off with a blockbuster doubleheader on TNT, Turner Sports has locked in a new multi-year, …

American Express

Assessing the NFL’s Amazon Experiment

Amazon is fighting its battle for world domination on a number of fronts and, with the possible exception of drone delivery, its NFL streaming …

Streaming

Disrupting The Intermediaries And Controlling The Message - An Opportunity For Sports Marketers

Fresh out of undergrad, and before I became a marketing researcher, I was a publicist. Fascinated by the “machinery” that helped direct the media …

Advertising Industry

'Seinfeld,' Shrinkage and the Rising Cost of TV Viewers

Twenty years ago, 30 seconds of ad time during NBC's "Seinfeld" was the most expensive real estate on TV. But it was still a steal compared to this …

TV

Get ready for home internet prices to double

Been enjoying your reasonably-priced home internet connection recently? Don’t get too comfortable. US cable companies, led by Comcast, are all set to …

Internet

Why Richard Branson Is Investing Big in Sports

The billionaire founder of Virgin Group is on a mission to move the world through sports. And oh, yeah, have a little fun, too.<p>While many veterans in sports are highlighting the industry's latest controversy, there is one rookie in this space who is elevating its potential. In his newest endeavor, …

San Francisco