Don Roy

4 Magazines | 5,283 Articles | 827 Followers | 3 Likes | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

How brands can step into the burgeoning world of esports

Esports is now at the tipping point of mainstream awareness.<p>Key to this has been broadcasters taking the sport seriously. In the UK, Sky Sports, as …

Sports Media

How NFL IT Makes the Magic of the Draft Come to Life

As NFL Commissioner Roger Goodell walks to the podium and prepares to kick off the NFL draft on prime-time television, the league’s 32 teams won’t be …

Personal Brand: How To Tell The Story Of You

If you feel confused about your passions, your purpose or your mission in life, you’re not alone.<p>If you’ve been struggling with your “personal …

Personal Branding: A Must for the College-Bound, CEO and Everyone in Between

iStock<p>Personal branding isn't just for college students angling to enter the workforce. Rather, personal branding is a <b>lifelong effort</b>, one that's constantly evolving and requires regular maintenance. Our individual brands define who we are in the workforce -- they guide our career paths and have an …

Personal Branding

You’re Only An Expert If Other People Know It

Times are changing and the morning paper is no longer our only source of information. We are faced with a seemingly unlimited amount of information …

What Are Your Hidden Talents?

Image Source: Stefan Franke<p>Everyone has talents, even if they don’t realize it. A talent is something that comes naturally to someone. For instance, …

The Thing Employers Look For When Hiring Recent Graduates

...isn't something that can be done on campus. It's an internship.<p>When I was 17, if you asked me how I planned on getting a job in the future, I think I would have said: <i>Get into the right college.</i> When I was 18, if you asked me the same question, I would have said: <i>Get into the right classes</i>. When I …

Employment

Does Your Blog Deliver a Positive User Experience?

<b>By Linda Dessau, {grow} Community member</b>You know how some people’s houses feel warm and welcoming, and people enjoy hanging out there? You want your …

UX Design
Personal Branding

ESPN Classic on-demand videos head to Roku and Apple TV

The WatchESPN app now has access to over 600 hours of video-on-demand content.<p>Sports fans with ESPN Classic on demand might spend the next few weeks glued to their screens. The company is giving them access to over 600 hours of archived programming. That means hundreds of hours of old basketball, …

TV

Snapchat pens deal to share Olympics footage this summer

Snapchat just scored a big win: streaming highlights from the Olympics.<p>According to Bloomberg, Snacphat penned a deal with NBC to show off clips from the Olympics, the first time NBC has shared content outside of its own network in the US.<p>NBC tells Bloomberg that Snapchat “really effectively …

Snapchat

Consumer Obsessions Become Next Marketing Intent Signal

Embrace customer obsessions. That's the word from a recently published Forrester Research study, but will obsessions replace or complement the intent …

Marketing

NBC Partners WIth Snapchat To Promote Summer Olympics To Millennials

Snapchat has scored a partnership with NBC to show highlights from the 2016 Olympic Games in Rio. The distribution deal is a first for the Peacock …

NBC

NFL Sunday Ticket adds out-of-market games at no extra cost

Subscribers won't have to splurge for an upgrade to watch every game.<p>Before now, DirecTV NFL Sunday Ticket subscribers had to pay extra for the Max package in order to livestream out-of-market games. The television provider announced today that when the 2016 season starts this fall, the additional …

Major League Baseball

New home of Detroit Red Wings to be Little Caesars Arena

DETROIT (AP) — The new home of the Detroit Red Wings will be Little Caesars Arena.<p>The name was announced Thursday by Little Caesars and Olympia Entertainment. They say a 20-year naming rights agreement averages more than $6.25 million per year. Mike Ilitch and his family own the Red Wings and the …

Detroit

Road Tripping: Fox Sports Closes Out 6-City Upfront Tour

May <b>05</b> Chicago, IL<p>ConferenceAd Age Brand Summit<p>Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as …

Advertising Industry

Hershey's Packaging Colors Go Patriotic For Olympics Sponsorship

As part of its official sponsorship of the U.S. Olympic and Paralympic teams for this summer’s games in Rio, The Hershey Company is changing the …

Olympics

Hyundai Looks To The Future With Draft Day 2031 Effort

Hyundai Motor America is teaming with NFL Network Draft Analyst Mike Maycok to predict future NFL Talent.<p>The automaker’s NFL Draft Day 2031 campaign …

Advertising

Tennessee Campaign Uses Data, Video Clips To Personalize Real-Time Ads

The Tennessee Department of Tourist Development worked with global marketing agency VML to create a campaign using data to serve personalized …

American South

Merkle Releases Its Q1 2016 Digital Marketing Report

Merkle announced the release of its Q1 2016 Digital Marketing Report today. The report includes insights on how Google search advertisements, …

Advertising

PepsiCo Pours More Money Behind Propel

Sponsor Content 6 Ways You Can Put Behavioral Automation to Work for Your Clients Today<p>Learn more<p>Brought to you by: <b>StreamSend</b><p>PepsiCo is pouring more …

Pepsi

Target to Focus on Hispanics, Air Four Spots During Latin Music Awards

Weekly Feature Facebook Now Helps Businesses See How Many Shoppers Are Nearby<p>Learn more<p>Target wants to show off its Spanish to Hispanic customers. …

Advertising Industry

Bud Light Will Begin Sponsoring eSports

Like any well-to-do, inebriated benefactor, Bud Light has stumbled onto the eSports scene — and nothing will ever be the same. Bud Light, the most …

eSports

NFL draft sponsors raising their game in Chicago

The NFL draft returns to Chicago this week with a bigger game plan designed to get fans, and a growing roster of sponsors, more pumped-up than a Tom Brady football.<p>The free three-day festival, which begins Thursday, will turn even wider swaths of Grant Park into Draft Town, covering the equivalent …

NFL Draft

10 Questions to Ask Yourself Before Creating Your Personal Brand

, CommunityVoice<p>When it comes to your personal brand, being another face in the crowd isn’t going to cut it. You need to know how to differentiate yourself. But in order to do that, you need to know exactly who you are and what you stand for.<p>To get started, try answering these important questions …

Personal Branding

Hershey Moves Beyond Chocolate Amid Changing Snacking Habits

The chocolatier is hoping to innovate its way through strong headwinds<p>As American snacking habits have changed with the times, one of the country’s biggest snack makers, Hershey, has struggled to keep up—a trend the company hopes to reverse with new product lines for today’s consumer.<p>“As you look …

Chocolate

Redskins ask Supreme Court to review trademark case

The Washington Redskins have asked the Supreme Court to review their appeal of a federal judge’s July ruling that upheld the cancellation of their trademark. But there’s a catch: the team only wants the high court to consider its case if it takes up a similar one involving a band called “The …

Intellectual Property

Inside Pandora's Plan To Reinvent Itself—And Beat Back Apple And Spotify

In 2016, personalized Internet radio alone won't cut it. Here's how Pandora hopes to maneuver its way to profitability.<p>For somebody who just got off of a red-eye flight across the country at six this morning, Tim Westergren seems strangely energized. Perhaps it's adrenaline. But it would be hard to …

Pandora

Brands are facing an “authenticity deficit,” according to a new report from Cohn & Wolfe, which finds just 22% of consumers surveyed around the world …

Marketing

Millennials' Technology Habits Will Change Direct Marketing

Millennials are now the largest working generation in the U.S., and their habits are very different than those of earlier generations. Direct …

Direct Marketing