Don Roy

8,253 Added | 4 Magazines | 5 Likes | 1 Following | 893 Followers | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

Run the Race You Want to Run - Jeff Goins

It was a year ago. I had dozens of people working for me. My business was losing money every month. Everyone thought I was successful, but I was …

Entrepreneurship

Columbia Created a Line of ‘Empire Strikes Back’ Jackets and Sold Out in Minutes

Do you ever feel like retro marketing is an energy field created by all living things? One that surrounds us, penetrates us and binds the galaxy …

Star Wars

Lucas Oil Products extends NHRA sponsorship agreement

Lucas Oil Products has renewed its longstanding sponsor partnership with NHRA. This multi-year agreement includes Lucas Oil’s recent decision to sign …

Motorsport

Education as a Marketing Strategy: 8 Brands Doing Online Classes & More

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some …

Digital Marketing

Publishing Frequency: Why (and How) We're Changing Things Up

How often do you read the weekend posts on Content Marketing Institute the day they’re published? We can tell from traffic the answer is “sometimes” …

Digital Marketing

Pop-culture brands drive MLB promotions in 2017

Charlie Brown, Darth Vader, Captain America and Lord Snow are packing ’em in at the ballpark. Or at least they did in 2017. More accurately, the four …

Sports Industry

Friction Between Past Winners and the Heisman Trust Casts Cloud Over Ceremony

There is, as usual, plenty of drama surrounding the announcement of this year’s Heisman Trophy winner. But this year, the question isn’t who it’s …

Baker Mayfield

Pinterest integrates deeper with Facebook with a new bot and messenger extension

As Pinterest looks to further expand beyond just the audience you’d expect to use it, it’s going to have to start chasing down users and meet them on different territories — and that includes messaging apps.<p>So today Pinterest is launching a pair of updates that is going to help it tap into that …

Pinterest

Inside The Golden State Warriors Record $60 Million Jersey Patch Deal With Rakuten

When the NBA Board of Governors approved the sale of jersey sponsorships in the form of 2.5 inch by 2.5 inch patch in April of 2016, many in the sports world wondered how the move to placing corporate names on the league’s uniforms would play out. The WNBA had moved to add sponsors to jerseys in …

Basketball

The Carolina Hurricanes are dead last in NHL attendance, and that’s (at least partly) by design

Why the Hurricanes stopped giving away tickets, and the plan to move forward.<p>RALEIGH, N.C. -- Almost two months into the NHL season, the Carolina Hurricanes once again find themselves in a place no team wants to be. The Canes are once again dead last in attendance, drawing an average of just 11,665 …

Carolina Hurricanes

How to Build Your Network With Evernote

Evernote

The Majority of 18-24-Year-Olds Live in Their Parents' Home, As Do 1 in 6 Older Millennials

Some 55% of 18-24-year-olds live in their parents’ home, reports the Census Bureau in a recent data release, down slightly from a peak of 56% in …

Millennials

Robots, AR and Algorithms: Solving the Delivery Challenge | eMarketer Retail

As online sales rise to yet another record this holiday season, shipping and logistics companies are being put to the test once again. To meet the …

eCommerce

Kia Bot 'Kian' Helps Customers Learn About Vehicles

Kia Motors America is introducing an artificial intelligence-powered virtual assistant named “Kian” to guide consumers through the shopping …

Advertising Industry

Hyundai Launches FIFA World Cup Fan Competition

Hyundai Motor Company is launching the “Be There With Hyundai” slogan competition for 2018 FIFA World Cup Russia.<p>Fans will be able to submit …

FIFA

Holiday 2017 Data Hub (Updated): Cyber Week Recap

With Thanksgiving weekend and Cyber Monday behind us, shopping results are coming out from several sources. Although the precise figures differ from …

eCommerce

CVS, Amazon battle to own the health care consumer

Two reports have set the healthcare community abuzz this week. The first uncovered that CVS is considering buying health insurance giant Aetna.<p>The second revealed that Amazon has obtained pharmacy licenses in multiple states. (A closer look revealed the licenses covered the distribution of …

Digital Health

Kellogg's to cut sugar in kids' cereals by up to 40%

<b>Cereals giant Kellogg's is to cut the amount of sugar in its three top selling children's cereals by between 20% and 40% by the middle of next year.</b><p>The lines are Coco Pops, Rice Krispies, and Rice Krispies Multi-Grain Shapes.<p>Kellogg's will also stop selling Ricicles and end on-pack promotions aimed …

Kellogg's

United Soccer League

WATCH<p>By Admin 11/08/2017, 2:15pm EST<p>#1 Louisville City FC hosts the Swope Park Rangers in the 2017 USL Cup<p>By USLSoccer.com Staff 11/05/2017, 1:16am …

Soccer

The new ticketing technology that may make scalping a thing of the past

As new anti-scalping laws are introduced in Victoria, our research suggests that frustrations with current ticketing systems may be a contributing …

Secondary

Smashville Self-Serve Kiosks to Debut at Bridgestone Arena

"This is an innovative idea where you take the longest process and the most boring part of the food and beverage experience, and you completely …

Touchscreens

Snapchat Launches Redesign, Removes Stories Page

Taking what CEO Evan Spiegel called a real “risk,” Snap unveiled Snapchat’s highly anticipated redesign, on Wednesday.<p>Along with some subtle …

Advertising Industry

As NFL Ratings Drop, Advertisers Need To Call An Audible On Their Digital Campaigns

We're in the thick of it, people: Coolers are filled, grills are hot, Sundays are reserved for all things football … but NFL ratings are down 15% …

Advertising Industry

Brooks Unveils Its First Customized Running Shoe

At The Running Event in Austin, Brooks Running Company unveiled a new partnership with HP Inc. and Superfeet that will create the first performance …

Running Shoes

Players Criticize N.F.L. Over Donation Proposal

Three N.F.L. players who have been kneeling during the national anthem have questioned a tentative plan negotiated this week by the N.F.L. to donate millions of dollars to groups that aid African-American communities, calling it an effort by the league to get them to stop their protests.<p>Two of the …

Malcolm Jenkins

ESPN lays off approximately 150 behind-the-scenes employees

ESPN announced Wednesday that it is laying off approximately 150 employees, the network’s third round of job cuts over the past two-plus years.<p>Faced with a declining subscriber base and increasing sports-rights costs, ESPN laid off around 300 employees — many of them working behind the scenes — in …

Jemele Hill

Wix.com Ends Three-Year Super Bowl Streak to Focus on Digital

In a reversal, Wix.com will eschew the upcoming Super Bowl in favor of digital advertising.<p>The website builder, which has advertised in the Super …

Advertising

Is Organic Social Media Marketing Still Relevant? - eMarketer

© 2017 eMarketer Inc. All rights reserved.

Social Media Marketing

The Impact of 17 Factors on Google Search Rank

Direct website traffic is the factor that most influences how well pages rank on Google's search engine result pages (SERPs), according to recent …

SEO

Search Drives Majority Of Cyber Monday Conversions: Adobe

Search drove the majority of online sales on Cyber Monday, leading with 41.7%. Paid search, which saw the strongest growth at 8.3% year-over-year …

eCommerce