Don Roy

9,318 Flips | 5 Magazines | 6 Likes | 1 Following | 930 Followers | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

On The Front Lines: Building A Brand With In-Store Employees

Retail employees are one of the biggest advantages brick-and-mortar stores have. Why? Because store associates bring something to the table eCommerce …

Customer Experience

Adidas Partners With Twitter To Live Stream Football Games

Adidas and Twitter announced ‘Friday Night Stripes’ – the first-ever live streaming series of high school football games on Twitter. Featuring …

How to Use Your Analytics for Smarter Content Decisions

Gone are the days of counting coupons to see how well people engaged with your brand’s marketing promotion. In a digital world, you no longer have to …

Marketing

Millennials and Auto Racing | LinkedIn

This past weekend I visited the Michigan International Speedway for the Monster Energy NASCAR Consumer Energy 400. My Sunday was filled with fun race …

Sports Industry

The Luxury Suite is not Dead | LinkedIn

Download a sharable version of this article here: The Luxury Suite is Not Dead<p><i>Executive Summary</i>• <i><br>Introduction</i>• <i><br>The Modern Suite Market and the Need for</i> …

Geofencing: The Next Ticket Sales Frontier

Blog Posts<p>Troy Kirby · August 20, 2018<p>0 36<p>Powered by Eventbrite<p>As the primary and secondary ticket sales tactics start to merge, it now becomes a …

Five Easy Ways To Grow Your Reputation On Social Media Today

Concerned that using social media to grow your reputation will take too much time? Wondering whether it’s worthwhile to build your online profile? Maybe you think if you post nothing, you are “safe.”<p>Those feelings are understandable in this day of constant information overload. We are short on time …

Social Media

Austin MLS stadium vote paves way for Columbus Crew move

<b>Austin City Council has given the green light to a proposal to build a new, privately-funded soccer stadium, paving the way for Major League Soccer’s</b> …

City Politics

Tottenham strap in with Audi deal

<b>Top-flight English soccer club Tottenham Hotspur have named German automaker Audi as their official car partner.</b><p>As part of the four-year agreement, …

Soccer

To Reach Men, Advertisers Dial In to Sports Radio

Sports programming isn’t the most popular stop on the radio dial in Portland, Ore.<p>The top sports radio station in June, KFXX-AM, ranked 21st out of the market’s 35 stations, according to Nielsen. Its biggest competitor, KXTG-AM, ranked 22nd. A third, KPOJ-AM, was 25th, just ahead of a jazz …

Mike Francesa

The 3 Keys to Becoming Irresistible – Personal Growth – Medium

What the people I adore all have in common.<p>T<b>here’s a routine question</b> asked in job interviews, first dates, table games and so on: What is the most …

Self-improvement

Get Your Readers to Stay Longer With These 4 Formats

Getting people to click to read your content is hard, whether you’re trying to entice them in an email or tempt them in the search engine results.But …

Marketing

How Often Brands Send Marketing Emails

How often do companies send out marketing emails? Does the frequency vary by business size?<p>To find out, The Manifest surveyed 501 digital marketers …

Marketing

Fandango's Eileen Rivera: Instagram has been a 'revolution' for video content - Digiday

Subscribe: iTunes | Stitcher | RSS | Anchor<p>For Fandango’s content marketing team, the post-Facebook era has meant an opportunity to distribute video …

Advertising Industry

NASCAR execs continue to ignore the 2018 sponsor reality

This is getting old.<p>NASCAR Chief Marketing Officer Steve Phelps insisted that NASCAR doesn’t have sponsorship issues Sunday morning before the Cup …

Motorsport

ESPN 'Very Interested' In Expanding Ad Options On ESPN+ Streaming Service

Since launching in April, ESPN’s direct-to-consumer streaming service ESPN+ has had very limited advertising.<p>Live games from Major League Baseball, …

Advertising Industry

Fan Experience: The Driving Force Behind Arkansas State's Facility Boom

Arkansas State is going all in with their fans. The Red Wolves’ Athletic Director, Terry Mohajir is hoping the new $30 million North End Zone project …

Wolves

Why You Should Treat Yourself as a Brand When Job-Seeking

Whether you’re scrolling through Facebook or staring absentmindedly at an advertisement on public transport, you’re vulnerable to branding. It’s …

Employment

New $90 million ballpark is just a part of Worcester's big plan

New $90 million ballpark is just a part of Worcester's big plan<p>Proposal includes hotels, apartments, retail and restaurants<p>Updated: 10:17 AM EDT Aug …

Baseball

Julio Jones, Under Armour End Contract with 1 Year Remaining

Atlanta Falcons wide receiver Julio Jones and apparel company Under Armour mutually agreed to end their partnership with a year remaining on the contract.<p>Darren Rovell of ESPN.com reported Saturday that Under Armour spokesperson Dean Stoyer confirmed the news after Jones was spotted wearing Nike …

Football (U.S.)

New Mexico State selling tickets as low as $3 for first home game on national TV in a decade

New Mexico State is coming off its first bowl appearance in 57 years, and the Aggies are not holding back on their rare opportunity to perform with …

New Mexico

NASCAR champion Truex needs sponsor to keep team intact

BRISTOL, Tenn. (AP) — NASCAR champion Martin Truex Jr. needs sponsorship to stay with his championship-winning race team.<p>Truex is locked in a fierce battle with former champions Kyle Busch and Kevin Harvick in his push to defend last year's Cup Series title. His Furniture Row Racing team is in the …

Motorsport

You Have a Personal Brand Whether You Want One or Not - Social Marketing Solutions

Today I’d like to share an exchange I had over email with a reader who responded to my recent article on Inc. about personal branding. The reader …

Marketing

5 Steps to Building a Personal Brand (and Why You Need One)

People want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates.<p>Your company's brand is one of the most important factors for its eventual success. It's the culmination of your …

Marketing

The Right Way to Start Branding Yourself Right Out of College

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I graduated from Amherst College in 2010, I had no internships or published clips to my name. Naturally, real life hit me like a truck. I didn’t know what I was doing, and I felt miserable and dejected because I couldn’t find a job. …

Employment

How ESPN Polished Its Reputation In F1

This year Formula One raced back onto sports network ESPN after a two-decade absence. Although it didn’t get off to a flying start, its F1 audience has since accelerated past that of its predecessor NBC Sports. An unlikely company has helped to drive it.<p>F1’s return to ESPN was heralded with much …

Bahrain Grand Prix

Is Drag Racing the New Disney? Fans and Families Pack Track for Fast-Paced Entertainment

More by Dr. Nancy<p>Drag racing fans fill the stands at Summit Motorsports Park.<p>A multi-billion dollar industry with an ever-growing fan base that spans …

Motorsport

Premier League shirt sponsorship shifts with the times | Financial Times

The action kicked off on Friday for another Premier League campaign where England’s top flight clubs will battle it out to be crowned the nation’s …

English Premier League

Volkswagen signs wide-ranging PGA of Australia deal

German automotive manufacturer Volkswagen has entered into a partnership with golf’s PGA of Australia.<p>As a premier partner of the PGA of Australia, …

NHL Names Bernard to VP, Programming, Post

Ross Bernard was named VP of programming and development at the National Hockey League.<p>Bernard, who had been senior VP, original programming, for …

NHL