Mitchell Clifford

28 Flips | 5 Magazines | 9 Likes | 3 Followers | @MitchellCli314v | Keep up with Mitchell Clifford on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mitchell Clifford”

11 Common Mistakes You're Making With Influencer Marketing

Everything you've heard about results of this powerful branding and marketing strategy is true, but certainly not guaranteed.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>Influencer marketing</b> is quickly becoming one of the most effective strategies for marketers interested in …

10 free Instagram tools for PR pros and marketers

Instagram has become a must-have channel for PR and marketing pros’ social media strategies.<p>It is one of the world’s top networking sites, with more …

Zara Just Called the #1 Trend for Fall

It might feel a bit early to think about the coats, sweaters, and scarves you'll be wearing this fall. But if you want to get ahead, Zara is here for …

5 ways to become a powerful networker

Do you find networking a blessing—or a burden?<p>For some lucky PR and marketing professionals, networking comes as second nature—a thoughtless …

PR and marketing pros’ guide to press releases

Are press releases no longer necessary?<p>There are tons of digital platforms that are grabbing consumers’ attention, time and money. Brand managers now …

6 tips to help young PR pros launch their careers

I never dreamed of going into PR.<p>I aspired to become a nurse, but when I was preparing to apply to nursing school, I studied abroad in Europe.<p>As I …

Becoming a social media “influencer” is the new unpaid internship, and just as exploitative

You may have heard about Chiara Ferragni, who started a personal style blog as a 27-year-old that now generates $8 million per year. Or Johnny Ward, who started blogging about his travels as a budget backpacker and ended up with a successful media company. Or the food blogger who earns $150,000 per …

Public Relations

Public Relations queen Sarah Cichy says the industry is not all about glitz and glamour

YOU might imagine a career in public relations is all about glitz, glamour and <i>Ab Fab</i>-style long lunches.

13 books all communicators should read

<b></b>If the cold weather and limited daylight hours have you searching for communications inspiration, check out some of these brilliant books for fresh …

Public Speaking

Content Management Is Just a Fancy Word For Story-Telling

Story-telling has always been at the heart of everything, whether you are a novelist or a brand. Lately, we have seen a surge in various social …

The One Secret To SEO That Actually Works

SEO is usually perceived to be a complex set of activities that need to be done to get your website to rank higher.<p>As a business owner, you’ll be …

Engines

3 Ways Building Your Personal Brand Boosts Your Career

Put yourself out there. It's the only way to achieve your dreams.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In recent years, personal branding has become a very popular buzzword. Everywhere you turn, it seems as though someone is talking about building your personal brand. Through …

Social-Listening: 5 Ways To Really Engage With Your Social Media Audience

What do you consider social-media marketing? For most businesses and brands, the answer is simple: an opportunity to publish relevant content, grow your follower base, and generate both thought leadership and engagement.<p>But what if we told you that in limiting yourself to this definition, you’re …

Public Relations

Tap into infographics’ viral power in 2017

Did you know infographics are shared <b>3X more</b> than any other content?<p>Even more impressive: They can increase your content marketing profits by as much …

The La Prairie Line Interception Power Duo Is the Closest a Cream Has Come to Botox

There are retinol serums that thicken skin and regrow collagen. There are broad-spectrum sunscreens that can keep damage from happening in the first place. But until now, there hasn’t been a cream that could actually interfere with the frowny muscle contractions that make wrinkling—no matter how …

Are these 4 résumé mistakes undermining your career?

As a manager who's hired employees and as a journalist who regularly covers career-related topics, I understand what employers want on a candidate's …

Employment

A Simple Formula for Mastering SEO the Easy Way

Great content and backlinks get you to the front of the line.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Trying to understand all the different facets and nuances of SEO is just about as difficult as trying to decipher an ancient language. There are hundreds of different factors …

5 Reasons Why You Need to Take Advantage of Influencer Marketing

There is mounting evidence that done correctly, influencers can drive sales far more effectively than traditional advertising.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>https://www.entrepreneur.com/article/290745Influencer marketing is one of the hottest, and effective, ways to …

The key to building a brand people will love

<i>Every lock has its key, you just need to invest the right efforts to find it.</i> That’s what you expect a leader to do. Whether it is the key to …

The Traditional Marketing Skills You Should Still Be Using

Even if you aren’t an adopter just yet, you’ll undoubtedly be aware of the extent to which digital dominates across organizations and industries. 81% …

How to make an effective brand film

BMW’s 5 Series Sedan looks gleaming and gorgeous in the automaker’s new brand film, <i>The Escape</i>, but by the end of the action-packed 11 minutes the …

Public Relations

7 deadly media relations sins

<i>This article originally ran on PR Daily in January of 2017.</i><br>Depending on which reporter you ask, PR pros can either be angels or demons.Though the two …

Public Relations

How to Get 300 Real, Targeted Instagram Followers Per Day

A few years ago, I wrote a post about Instagram on how to get more followers and likes.But there’s a problem with that post. I wrote it in …

Social Media

15 Acne-Causing Behaviors You Didn't Even Know You Were Doing

Prevention is the new treatment.<p>If you deal with acne on the regular, then you already know the emotional stages of waking up to a brand new zit. (Not stressful <i>at all</i>. Nope.) You probably also have go-to products at the ready, waiting to attack your newfound, uninvited friend. But what you <i>might</i> not …

How to Create a Successful Social Media Marketing Plan

Social media has over the years transformed to become one of the critical business marketing tools used today. While every business is unique, there …

Marketing