Mitali Bajaj

178 Added | 13 Magazines | 2 Likes | 30 Following | 12 Followers | @MitaliBajaj | Keep up with Mitali Bajaj on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mitali Bajaj”

Publications

Business School

Travels by Hollie Fernando

Collages by Richard Vergez

4 Tips For Reining In Client Expectations

Doug Hopkins of Isobar explains why decoding design feedback may be the most important skill you can master.<p>Design–especially the early stages of a new project–can quickly turn from a smooth running machine with a clear destination into a white-knuckle thrill ride barreling into parts unknown. …

This Photovoltaic Bracelet Knows When You’ve Had Too Much Sun

The June bracelet suggests a future of tech where everything you wear is smart.<p>This is undeniably a nerdy reference, but in Looking Glass Studio’s famous steampunk video game series, <i>Thief</i>, the eponymous cut-purse Garrett sneaks through the shadows with the aid of a light gem that lets him know at a …

Beginning great questions with “How Might We”

My article in Harvard Business Review explores the power of 3 little words<p>Have gotten a terrific response to my article “The Secret Phrase Top …

Creativity

Before You Abandon Those Resolutions, Read This

Reframing your New Year’s resolutions as questions could help you stick to your guns, writes A More Beautiful Question author Warren Berger. Here are four tips.<p>Now that we’re a little over a week removed from New Year’s, you may be starting to feel guilty about those resolutions you announced, …

8 Mind-Blowing Images Of The Brain At Work

The human brain is mind-blowingly complex. Even in an age when we can track every single step we take with a wristband and we seriously consider sending colonists to Mars, there’s plenty that we haven’t nailed down about what’s going on in our own heads. Since 2010, the Human Connectome Project, …

How To Win Over Customers: Lessons From 8 Rock-Star Brands

Ziba Executive Creative Director Paul O’Connor, who has worked with companies such as Heinz, Intel, and Procter & Gamble, looks back at some of the most innovative brands of 2013, and offers a glimpse of what brands will need to succeed in 2014.<p>The things that make us care about goods, services, …

The Secrets Of Generation Flux

How brilliantly managed chaos sparks success inside Nike, Box, Cisco, Foursquare, Intuit, and more.<p><b>If Wes Anderson ever</b> conjures up a hipster mad scientist, he’ll look a lot like Aaron Levie, the cofounder and CEO of an Internet company called Box. Levie’s a mess of jangly nerves, topped by a wild …

Amazon: Most Innovative Company | Fast Company

Amazon is a cloud computing giant and the largest American e-commerce company. It was founded in 1994 by Jeff Bezos.<p>Originally known for selling books through its website (and later digital versions via its Kindle e-reader), Amazon has built up a customer service, inventory, and shipping empire …

Nike: Most Innovative Company | Fast Company

During the 2016 Olympics, Nike put female athletes in the spotlight in its popular "Unlimited" ad campaign—and it promoted diversity in its own business. In 2016, the majority of the company’s employees were minorities, and women made up 48% of its global workforce.<p>The company is also a pioneer in …

Two Terms Marketers Need for Today’s Media Landscape

We knew that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn’t look any farther than this one staggering statistic to understand the scale of change: Google’s advertising revenue is larger than that of …

25 Insights on Becoming a Better Writer

When George Plimpton asked Ernest Hemingway what the best training for an aspiring writer would be in a 1954 interview, Hem replied, “Let’s say that …

Color and user experience

<b>Authors:</b> Ashley Karr<b><br>Posted</b>: Thu, June 13, 2013 - 9:48:11<p><b>Take away:</b> Proper use of color can enhance the user experience of any design as color affects …

Physiology

25 Secrets – How I Wrote and Marketed a New York Times Best Selling Business Book

25 Secrets – How I Wrote and Marketed a New York Times Best Selling Business Book<p>One of the key theses of my new book Youtility: Why Smart Marketing …

Introducing our newest foundry partner: Positype

Housing Neil Summerour’s typefaces since its establishment in 2000, Positype covers the spectrum from tasteful restraint to cheerfully outrageous, …

6 Ways Brands Can Amplify their Marketing with Flipboard Magazines - Jeffbullas's Blog

Flipboard is a social media content aggregation service that lets users grab content from anywhere and compile it into visually stunning digital …

Marketing

Why Email Marketing is King

In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. But just look at media spending. According to eMarketer, this year U.S. companies are spending about $64 billion per year on TV, $34 billion on print ads, and $39 …

How to Grow Your Email Marketing List to 5 Digits and Beyond

Email is a proven method for reaching prospects and cultivating long-term relationships with customers.<p>You probably know it has one of the highest …

Marketing

How To Sell Without Selling - Copyblogger

If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely “salesy”, then give me a few minutes …

Content Marketing

3 Quick Ways to Perk Up Your Email Marketing Efforts - Copyblogger

At a recent social media marketing conference I attended, I was surprised to hear one particular topic kept coming up over and over again, in almost …

Marketing

4 Ways to Segment Your Email List to Get the Right Message to the Right Audience

If you’ve been using email marketing for a while, you might have come across the term segmentation.<p>It’s a marketing term that simply means, dividing …

How to Write Better Headlines

Having worked as a copywriter in the advertising industry for 5 years, I learned quite a bit about writing headlines.<p>Those short little buggers, just …

Digital Archive

5 Pitfalls with Email Marketing Campaigns—and Ways to Get Around Them

Software executive Ran Shaul tells a tale that should make email marketers cringe: He knows companies that have millions of customers they can’t …

Marketing