Minhuizhi Li

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Forget Link Building — My Best Link Earning Strategies for post-Google Penguin World

Link Earning and Authority Building for Savvy Digital Marketing Practitioners<p>I cringe whenever I hear digital marketers, SEO managers, or start-up …

7 High-Converting Facebook Ad Targeting Strategies

Google Ads and Facebook Ads are the two major platforms for advertising online.While Google has its advantages, today’s focus is going to be on …

For Many Marketers, Email Is Still King

As a channel to reach prospects and customers, email continues to thrive, even as other messaging platforms emerge. Nine in 10 marketers in North …

Marketing

6 Pointless Marketing Metrics to Avoid at All Costs

Browsing through Google Analytics or any PPC platform can be overwhelming.There are more metrics than you can count.There are clicks, impressions, …

Best approaches for targeting in the age of micro-segmentation

<i>This week’s guest blog post is an abstract from the original, published in</i> <i>The Data Source</i> <i>by</i> <i>Craig Teich, Executive Vice President, Global Sales,</i> …

6 Social Media Trends to Prepare for in 2018

2018 is only four months away, and brands have to prepare to take advantage of the opportunities social media presents -- or their competitors will.<p>When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of …

Social Media

5 Tips For Content Sharing Across Social Platforms

Among the insights in the Social Media Examiner’s 2017 report on the social media marketing industry was a significant finding regarding the …

The 17 Best Tools For Spying On Your Competition

I recently came to an astounding observation.There’s this small but profound mindset shift that has turned our industry upside down.Don’t worry — …