Kim M. Bayne

417 Flips | 8 Magazines | 2 Likes | 52 Following | 44 Followers | @MincedMedia | Content Developer & Social Media Producer Focused on Great User Experiences

5 Ways to Build Up Brand Evangelists

Developing an excellent online reputation means doing more than simply talking endlessly about how wonderful your company is. If you’re the only one …

Influencer Marketing In The Social Web (3 Keys And 5 Ways To Win)

<b>Influencer marketing:</b> It’s as old as the hills. But the way enterprises need to approach it has changed.<p>Traditional marketing required a one-to-many blast-broadcast mode, but <i>influencer marketing</i> needs the broadcast message to reach people in as many ways as possible.<p>Here are 3 keys and 5 ways to …

Social Media Strategy – 7 Lessons for Improving Influencer Marketing

We were talking during a business development call about the advantages and approaches to what is commonly called “influencer marketing,” and how a …

Marketing

How to Make Content Marketing Work for Small Budgets | SEJ

It’s so easy. Just create amazing content consistently and you’ll be rolling in traffic.<p>I’m kidding.<p>Even if you know what you’re doing, content …

8 Content Marketing Tips for when you Lack Time and Resources

<i>This article has been contributed by Julie Ellis.</i>Content marketing works, but it can be difficult to launch an effective content marketing campaign …

Infographics

Want To Get Your Content Noticed? Read “51 Content Marketing Hacks”

Today, social media and printed media play a huge part in the marketing of a business. As a result, there is an endless amount of content produced …

Marketing

Finding The Content Marketing Sweet Spot

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more …

Marketing

Why Content Should Be Your Product, Not a Marketing Tactic

“Content marketing is just solving the same problems that your product solves through media you create and promote.”<p>This quote by Jay Acunzo of …

5 Content Marketing Ideas for February 2016

February may be the shortest month of the year, but it is filled with events and holidays that are opportunities for content marketers. Content …

Content Marketing

The Sensible Girl's Guide to Building Your Online Influence

Five insider tips to becoming your very own hypewoman.<p><b>Your Best Year Ever continues into 2016! Ready to supercharge your New Year's resolutions? This month, Natalie MacNeil, the ultimate self-starting businesswoman and the entrepreneur behind the motivational video series She Takes on the World,</b> …

21 Ideas for Creating and Marketing a Business Book - Small Business Trends

Writing a book can be a great way to share your business expertise with the world. But just writing a book won’t guarantee that you can get anyone to …

Make Your Content Marketing More Newsworthy!

Many of us started our content marketing careers delivering newspapers in our local communities. What a great lesson in sales, customer service, …

Why Small Businesses Are Getting LinkedIn Wrong

The social network can be a great place to promote a startup. Here’s how to do it right.<p>How can a small company make the most of LinkedIn?<p>The social network is an inescapable part of online life for working professionals. But much of the advice on how to leverage it is targeted at big names. Over …

Small Business

This Startup is Disrupting Journalism and Content Marketing

Placemints might just be the disruption the journalism and content marketing industries desperately need.<p>Journalism has been around for ages. Likewise, brands have been crafting stories to engage audiences for more than a hundred years; we've only recently started calling it "content marketing" as …

Influencer Marketing (Complete Beginner's Guide)

Imagine you could hire a Jedi to sell your products and reach out to new people using their famous mindtricks. Seems almost unfair, right? But that's …

Marketing

[Free Template] Influencer Marketing Plan for 2016

Influencer Marketing is booming and in 2016 no brand should be left behind.&nbsp;This organic marketing method is becoming more and more part of …

Marketing

Buzzoole adds 200 brands to help you ride the influencer marketing wave

Influencer marketing is an area that is increasing in interest, and just as with other marketing tactics, new technologies are popping up to help you ride the wave.<p>And what a wave it is. Analysis by the likes of Burst Media and Tomoson show average returns of between $6 and $7 per $1 spent on …

Public Relations

Influencer Reach Doesn’t Matter Anymore

I guess you could call me a social media “influencer”. I don’t really feel like one on a day-to-day basis, but I guess that’s because I don’t have …

Can Media Agencies Bring Order To The Chaos Of Influencer Marketing?

Influencer marketing found its stride in 2015, and some expect this year will bring it a big step closer to becoming a mature marketing …

Is Factoring Right For You? Hottest Small Biz Trends For 2016; And How to Use Influencer Marketing

<b>Small Business Reading List</b><p>Articles You May Have Missed This Week<p>By Rieva Lesonsky<p><b>Best Practices</b><p>2016 outlook: Small business experts share their …

Small Business

Influencer Marketing and Your Brand On Vine

The concept of influencer marketing isn’t necessarily new; brands have been using celebrity endorsements for years to convince people to buy their …

Growth Marketer & Entrepreneur - Sujan Patel

SEO<p>by Sujan Patel • May 21, 2018 May 21, 2018<p>Content Marketing<p>by Sujan Patel • April 30, 2018 April 30, 2018<p>SaaS<p>by Sujan Patel • April 9, 2018 April …

3 Influencer Strategies for Brands in 2016

It’s a new year, well it’s been a new year for a couple weeks, but since we’re still in January let’s talk about how you can look at utilizing …

Public Relations

Twitter Jumps On Influencer Marketing; Apple Undertracking News Users

<i>Here's</i> <i>today's AdExchanger.com news round-up... Want it by email? Sign-up</i> <i>here</i><i>.</i><p><b>Little Birdy Told Me</b><p>Twitter’s been mostly boxed out of the influencer …

Marketing

Does Your Influencer Marketing Strategy have a Content-Centric Approach?

<b>Influencer marketing and content marketing</b>: Two key areas that will continue to see increased budget spend for companies of all sizes. While …

Marketing

Book Review: Influencer Marketing for Dummies

Disclosure: I received a FREE copy of Influencer Marketing for Dummies for review purposes. All opinions are my own. I was delighted to have the …

Book Reviews

Insights From Ford Motor Company on Influencer Marketing, Content More: J T. Ramsay on Marketing Smarts [Podcast]

J T. Ramsay is digital media manager at Ford Motor Company. We met at the 2016 North American International Auto Show, when Ford sponsored my trip to …

Influencers Are Your Most Powerful Brand Advocates

Influencer marketing allows brands to connect with digital audiences in unprecedented ways. Consumers have developed deep connections with the …

How are Marketers Taking Their Influencer Marketing to the Next Level?

Over the years, marketing strategies have grown and expanded with my career. Moving on from the basic how-to’s and new strategies to try, marketing …

Marketing