Miloni Mehta

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Why fonts still matter in digital media

You may not know a serif from an ascender. But the font of a publication may be the most important thing that no one, except for designers, cares …

As Marketers' Internal Teams Get Stronger, How Agencies Can Collaborate

Working with clients that have in-house creative departments is nothing new. However, there is a shift happening, in which in-house creative teams …

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The New Science of Building Great Teams

Artwork: Andy Gilmore, Chromatic, 2010, digital drawing<p>If you were looking for teams to rig for success, a call center would be a good place to start. The skills required for call center work are easy to identify and hire for. The tasks involved are clear-cut and easy to monitor. Just about every …

Meet the embodiment of the new agency creative

When Jason Snyder talks about the Luci light, he refers to his invention as “she” rather than “it.” That’s because when Snyder was in the process of …

18 Social Media SEO Resources to Improve Your Search Ranking

Do you know how social media impacts SEO? Are your own search and social efforts aligned? For many marketers, it’s not always clear how social media …