Mikhail Mitra

39 Flips | 11 Magazines | 7 Likes | 14 Following | 2 Followers | @MikhailMitra | Keep up with Mikhail Mitra on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mikhail Mitra”

Improve Your Photography Skills with These 9 Photo Composition Tips by Steve McCurry

Looking to up your photography game? Luckily, the Cooperative of Photography has created a fantastic video on photographic composition using tips and images by legendary photojournalist Steve McCurry. Each of the nine pointers is illustrated with examples from McCurry's stunning portfolio. Read on …

Photography

Why Your Blog Is Not Adding Business Value, and What You Can Do About It

If you hire an online marketing consultant, chances are that starting a business blog will be one of his first recommendations. After all, some 79% …

Marketing

17 Top Blogging Tools That You Ignore At Your Peril - Jeffbullas's Blog

Admit it, you’ve cursed the blogging game in the past.<p>That’s understandable. Because with all the myriad of tasks involved, it does take a toll on …

53 startups in Asia that caught our eye

Here’s our newest round-up of the featured startups on our site this week. If you have startup tips or story suggestions, feel free to email us. …

How Small Businesses Can Make Use of Native Advertising | Website Designs Content Marketing

Many small businesses already use a lot of native advertising and most do not realize that they are doing so. But, when you do realize, that you’re …

Visible Measures Launches New Site To Show The “True Reach” Of A Video Campaign

It’s easy to tell when a video has been successful online, right? Just go to YouTube and look at how many views it has.<p>Except YouTube isn’t the only site around (as I remind myself anytime I look at the view counts on TechCrunch’s YouTube channel). That’s why Visible Measures, a startup focused on …

Mobile marketing automation: 1.5% penetration now, could triple in 2015

Mobile marketing automation is poised to double in size in 2015 — or even triple — according to a new report on VB Insight.<p>Currently, MMA is only about 1.5 percent penetrated.<p>Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, …

What’s the next big thing for online advertising? 7 predictions for 2015

The online advertising world is both exciting and challenging, as it often changes overnight. Blink, and you may miss out on a key development.<p>Smart players should position themselves ahead of the curve in 2015, strategizing and soaking in predictions about where the market will head next year. …

Thanks to Becky Sturm, our #OfficeSnowman now has a name, Topper. Glad to have him as a part of #TeamTopRank! http://t.co/lgc19U4bIJ

4 Free Must-Use Analytics Tools for Social-Media Marketers

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketers in all industries are realizing the value of social media in reaching customers online. Through effective use of sites such as Facebook and Twitter, brands can earn word-of-mouth advertising as users recommend their …

Social Media

John Maeda on Creative Leadership, Talking vs. Making, and Why Human Relationships Are a Work of Craftsmanship

<i>“A leader’s real ‘authority’ is a power you voluntarily give him,”</i> David Foster Wallace wrote in what remains the wisest meditation on leadership I’ve ever encountered, <i>“and you grant him this authority not with resentment or resignation but happily.”</i> But for many people in creative fields — …

4 Ways to Get Influencers to Spread Your Brand's Message

Think of it as a way to connect with your audience's audience.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>This story appears in the September 2014 issue of <i>Entrepreneur</i>. Subscribe »<p>I have a love-hate relationship with so-called "influencer marketing."<p>Not because I don't …

Marketing

Concert Crowds Flounder in Digital Dead Zones

Stadiums and arenas are scrambling for wireless systems that can handle the mosh pit of Twitter, Facebook, Snapchat and Instagram users<p>If you can’t send a selfie from a rock concert or an NFL game, does it still count as being there? That’s more than an existential question as texting, tweeting, …

Social Media

3 ways Google plans to grow its ad platform in 2015

Google’s successful advertising platform is showing no signs of slowing down development, even though it rests comfortably at the top of the food chain.<p>Today, Neal Mohan, Google’s vice president of display and video advertising products, expounded on the ways Google will be forging ahead in 2015 …

Data Innovators In Sports And Entertainment: Fan Appz

Compelling social experiences can engage fans as they create invaluable memories. Those experiences also generate massive data sets, which can create invaluable opportunities for the sports and entertainment industry.<p>But these data sets supply only the raw material for social intelligence. The …

44 Best Mobile Apps and Tools for Social Media Marketers

<i>This post originally appeared on the Buffer blog.</i><p>You get a ton done when you’re at your computer, speeding away on the day’s social media strategy.<p>Might there be a way to wring some productivity when you’re away from your desk?<p>Mobile apps and tools can make it so a marketer’s entire day is filled …

How This Influencer Marketing Campaign About Retirement Scored Millions of Views and Thousands of Downloads

I have created, participated and observed several influencer campaigns and the consensus from most companies running them is that, in terms of success, they are a hit or a miss. This article is about a major hit and how you can replicate it too. In a future article, I will reveal how every …

Why Marketers Struggle To Understand Analytics

I want to understand why marketers struggle with digital analytics. I’ve spent close to a decade helping companies navigate digital technology; and at the heart of my work, there has been an emphasis to properly measure and account for my efforts.<p>I’ve learned that it doesn’t matter what industry …

Mobile advertising is exploding and will grow much faster than all other digital ad categories

Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny).<p>But BI Intelligence expects that this gap will narrow substantially, as enthusiasm …

How to Make Your Conference or Event Journalist Friendly

As the San Francisco reporter for The Next Web, I attend a lot of events. Sometimes multiple events in a single day. From keynotes, to fireside chats, to demo days, to roundtables about apps and market penetration, they all want the press to be there covering the onstage antics.<p>But, not all events …

A Member Of 'Gen Z' Just Explained The Different Social Media Services To Me...

Yesterday, I hung out with someone from a different generation — a post-Millennial that I am told is from the generation known as "Gen Z."<p>I explained to the Gen Z-er that my social media usage is limited to a niche news service called <b>Twitter</b> and an occasional dip into <b>Facebook</b>. The Gen Z-er smiled …

Don't Kill Off Your Website -- Use It As The Hub For Your Social Media Presence

<b>#6 of “10 More Don’ts Of Corporate Social Media”</b><p><i>Co-authored with Ian Anderson</i><p>The questions plaguing many corporate leaders these days about social media include: How can we take best advantage of this continually-changing platform for business, sales, and reputation enhancement?How do we choose …

Online Marketing News: PageRank Is Dead, Google Gets Anti-Ads, Every Tweet Ever

<b>10 Marketing Predictions for 2015 [INFOGRAPHIC] –</b> There have been many changes in the digital marketing space over 2014, and that has marketers …

10 Stunning Examples Of Visual Content Marketing

When you think of content marketing, what comes to mind?<p>More than likely, you think of a blog post with at least 1,000 words and a few stock images. …

Infographics

Wannabiz scores $2.2M to help you market your small business in just 5 minutes/day

Five minutes a day.<p>That’s the time Tel Aviv-based Wannabiz says is needed to utilize its social marketing app for small businesses. Today, the company is announcing it has scored an investment of $2.2 million and released an Android version.<p>The do-it-yourself app, billed as “a free marketing …

How Data Can Help You to Personalize Marketing Events and Boost ROI

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Event hosting can provide the ideal platform for networking and raising awareness of new products and services. Each year, marketers devote massive budgets to events. According to a report issued by PriceWaterhouseCoooper, each …

Marketing

10 Strategies for Working Much Smarter

7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether you’re in Australia, England, or America; blue-collared, white, or pink, we’ve all got 24-hours to work with. Success comes down to what we’re able to do in those hours. No entrepreneur can keep the sun from setting or …

Productivity