Mikee Reodica

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How Changing Its Packaging Helped This Company Find Sweet Success

A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message.<p>This story appears in the May 2017 issue of <i>Entrepreneur</i>. Subscribe »<p>In the spring of 2015, Chris Mears was in supermarkets handing out samples of his new premium, M&M-style candies, called …

DIY: Learn How to Make a Knotted String Hanging Planter from Recycled Materials

Instead of lugging your recyclables outside for collection this week, why not rummage through to gather materials for this unique hanging planter …

Why People Unfollow Brands on Social Media [Infographic]

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2015 Small Business Social Media Trends [Research]

How The Inc 500 Use Social Media In 2015<p><b>93% of the Inc 500 use at least one social media platform or tool</b> based on research by University of …

5 Ways To Transform Yourself Into A Leader

After months of effort, you finally land the promotion you’ve had your eyes on. On paper, it’s your dream job: You have a bigger team under you, more exciting responsibilities, a direct line of communication to the big boss, a salary that’s<i>actually</i> competitive, and of course, the highly anticipated …

Content What? A Beginner’s Guide To Content Marketing

I recently experienced a surprise encounter that saw me educating a 50-something-year-old sporting acquaintance about what I do for a living. After …

Use Hashtags to Generate Greater Brand Engagement

The hashtag has become the new “like” — and that’s not a good thing. Just as marketers used to (and some sorry folks still do) obsess over how many Facebook likes they accumulate, many are now plastering hashtags on their communications and adding up the times they’re used.<p>The problem is the use of …

Brand Management

The importance of Visual Content in your Marketing Strategy

<i>Tom More is CEO and Founder of</i> <i>Slidely</i><i>, a popular creator of Slideshows, videos and imagery.</i><p>A picture is worth a thousand words, and when it comes to capturing your audience’s attention, you want to take full advantage of every chance to communicate your message. Short attention spans have made …

6 Things Entrepreneurs Can 'Learn From Love' To Grow Their Businesses

Running a business can be all consuming. Learn from Valentine’s Day to ensure you don’t neglect the very thing you hold most dear. Maria Pinelli, EY’s Global Vice Chair for Strategic Growth Markets shares her advice for companies ready to scale up their growth.<p><b>1. Don’t be selfish</b><br>As in mutually …

What to Eat Before or After Workout: 20 Best Foods for Exercise

Eating is probably the last thing you think about when you’re about to HIIT it hard at the gym, but making sure you’re fueled with the right foods …

Rethinking Our Atlas of Possibility: An Alphabet Book of Imaginative, Uncommon, and Stereotype-Defying Occupations

An antidote to centuries of limiting and unimaginative ideas about what boys and girls can grow up to be.<p>As a lover of unusual alphabet books and of intelligent, imaginative children’s books that defy gender stereotypes, celebrate diversity, and counter bigotry, I was instantly taken with <b>Work: An</b> …

8 Rules for Ditching Sentimental Clutter

Trust us. You'll feel better once you let it go. This article originally appeared on GoodHousekeeping.com.<p>Finally discarding the pile of catalogs that's hiding your dining room table is one thing; getting rid of old photographs, hand-me-downs, or life's other souvenirs is another.<p>"Everything we own …

Minimalism

17 Ways to Age-Proof Your Brain

What’s good for your body is good for your brain. That means eating a balanced diet with lots of fruits and veggies and not much sugar, saturated …