Mike Scott

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You Dont Know Your Customer And Its Crippling Your Growth - Lessons on Conducting User Research

I can almost guarantee that you don’t know your customer as well as you think you do.<p>I’ve spent a lot of time talking with marketers and business …

What is Lean Customer Research?

Customer Research - Six Eight Kafé

If You're Not Tapping into the Liquid Workforce, You're Not Innovating

Why Unicorns and the Fortune 500 are hiring "liquid workers" to move fast and grow<p>Because I have an unusual work history, a lot of people ask me how it is possible for startups to innovate so quickly while corporations can't. Since I've been employee #150,000 at American Express and employee #9 at …

How to improve your startup valuation

For business owners, startup valuation is a topic that causes lots of angst, raises tons of questions and definitely gets the emotions blazing.<p>But let's take a step back. Why are valuations even important? They are what an investor, acquirer or the public (in an IPO) is willing to pay for your …

The Hottest E-commerce Startups Of 2015

Buying and selling things on the internet is certainly not a new phenomenon. Yet while companies like Amazon.com and eBay were founded decades ago, there are still plenty of upstarts trying to improve the online commerce experience.<p>On FORBES’ Hottest Startups list for 2015, seven of the fastest …

Startups

$2 billion Instacart lays off some of its recruiters and raises its minimum delivery fee by 50%

Until now (excepting the first time people use the service), Instacart has charged $3.99 for deliveries — made within two hours or at later, scheduled times — in most cities where it operates. Now, the fee is going up to $5.99, the startup wrote in a blog post. That's a 50 percent increase.<p>The cost …

How Much Capital Should You Raise?

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you are going out to fund-raise, you need to decide how much capital to raise. When we ask this question of founders, a typical answer is:<p><i>"We need to build X features in our product, and we need to hire Y people to make it happen.</i> …

Lessons from achieving 300% growth in the second year of a startup

<b>2015 was full of changes and hard work for RightHello. We aimed to achieve big goals, but in the process we learned a lot about ourselves and about</b> …

Meet Phil, Principal Designer

How we designed Booking.com for Business – Booking.com UX

When we set out to build Booking.com for Business, it immediately felt like we were in a startup. Suddenly, the wealth of experimentation data at our disposal wasn’t enough to start building the application for businesses. To kick-off the design work, we needed to know more about our business users’ needs, motivations, and current frustrations. We needed to get out of the building and talk to them.<p>Initial research<p>We performed a series of user interviews in several countries with a significant …

Product Management